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Skift – Technology

Skift – Technology

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Travel/hospitality tech with property and built-environment intersections.

Iran Warns Tourist Sites Could Be Targets Worldwide
News•Mar 20, 2026

Iran Warns Tourist Sites Could Be Targets Worldwide

An Iranian military official warned that tourist sites worldwide could become targets amid escalating tensions with the United States and Israel. The statement has heightened concerns about the safety of global travel destinations. Simultaneously, the U.S. Travel Association highlighted vulnerabilities in travel security, noting that TSA officers are working without pay during a partial government shutdown. Industry leaders are urging the government to fund TSA staff to preserve security and traveler confidence.

By Skift – Technology
Is Marriott Preparing a New Brand? What Its Global Trademark Filings Reveal
News•Mar 20, 2026

Is Marriott Preparing a New Brand? What Its Global Trademark Filings Reveal

Marriott has filed worldwide trademarks and secured web domains for a prospective brand called “Matter Hotels by Marriott.” The filings, spanning the U.S., Europe, and Latin America, cover hotel, spa, dining and entertainment services, indicating a full‑service concept. Executives have...

By Skift – Technology
Prices of Greener Jet Fuel Rise With Oil Shock, Leaving Airlines Exposed
News•Mar 20, 2026

Prices of Greener Jet Fuel Rise With Oil Shock, Leaving Airlines Exposed

Oil‑supply disruptions in the Middle East have pushed both conventional jet fuel and sustainable aviation fuel (SAF) prices higher, narrowing the premium that SAF traditionally commanded. In March, SAF in Western Europe traded around $2,500 per metric ton, down from...

By Skift – Technology
What OTA Investors Got Wrong About the ChatGPT Checkout Walkback
News•Mar 20, 2026

What OTA Investors Got Wrong About the ChatGPT Checkout Walkback

OpenAI’s decision to withdraw direct booking capabilities from ChatGPT calmed OTA investors, sparking a short‑term rally in Expedia and Booking Holdings shares. However, the deeper narrative is the migration of travel discovery to AI tools, where travelers now rely on...

By Skift – Technology
The Iran War Broke More Than the Middle East
News•Mar 20, 2026

The Iran War Broke More Than the Middle East

The Iran war has rippled through the global travel ecosystem, breaking airline networks and exposing fragile post‑COVID fixes. AI‑driven customer‑service tools proved inadequate when travelers needed urgent, human assistance. A concurrent U.S. partial government shutdown left TSA staff working without...

By Skift – Technology
Tripadvisor Board Chair Greg Maffei to Step Down With Activist Investor in the Wings
News•Mar 19, 2026

Tripadvisor Board Chair Greg Maffei to Step Down With Activist Investor in the Wings

Tripadvisor’s board chair Greg Maffei and director Albert Rosenthaler will step down in June, ending a decade‑long tenure for Maffei. Their resignations coincide with activist investor Starboard Value acquiring a 9% stake and signaling intent to nominate its own directors....

By Skift – Technology
U.S. Travel Breaks 9-Month Losing Streak — But Just Barely
News•Mar 18, 2026

U.S. Travel Breaks 9-Month Losing Streak — But Just Barely

U.S. inbound tourism ended a nine‑month decline in February, posting a modest 0.8% rise to 2.2 million international arrivals. The rebound was powered primarily by Asian markets, with China’s arrivals jumping 35.8% year‑over‑year. In contrast, visitor numbers from Western Europe, Africa...

By Skift – Technology
GMH Hotels: Hyatt’s Midscale Push, Delta Demand & Plane Drama
News•Mar 18, 2026

GMH Hotels: Hyatt’s Midscale Push, Delta Demand & Plane Drama

Hyatt is accelerating its entry into the mid‑scale segment with new brands such as Hyatt Select, Hyatt Studios and Unscripted, aiming to close the gap with Marriott and Hilton in smaller markets. United Airlines and Marriott are turning seat‑back screens...

By Skift – Technology
United and Marriott Pitch Ad Strategies to Target Travelers on Plane and Hotel Screens
News•Mar 16, 2026

United and Marriott Pitch Ad Strategies to Target Travelers on Plane and Hotel Screens

United Airlines and Marriott are urging advertisers to shift spend toward in‑flight and in‑room screens, arguing that travelers are most receptive while en route or staying at a destination. Both companies have built proprietary platforms—United’s Kinective Media and Marriott Media—that...

By Skift – Technology
The Lessons Travel Buried After Covid Are Resurfacing in the Middle East
News•Mar 16, 2026

The Lessons Travel Buried After Covid Are Resurfacing in the Middle East

The Middle East airspace shutdown last week canceled more than 49,000 of 92,000 scheduled flights, forcing Dubai International to run at a fraction of its usual capacity. Governments scrambled to charter evacuation flights while travelers were stranded across continents. Airline...

By Skift – Technology
In a Crisis, Travel Companies Count on Humans — Not AI
News•Mar 13, 2026

In a Crisis, Travel Companies Count on Humans — Not AI

Travel firms invested heavily in AI‑driven customer service after COVID, but the February 28 Middle East airspace crisis exposed a stark gap between promises and reality. Over 43,000 flights were cancelled, forcing millions of passengers into long queues with human...

By Skift – Technology
Minor International Sees Q4 ‘Uplift’ for UAE Bookings After ‘Major Cancelations’
News•Mar 13, 2026

Minor International Sees Q4 ‘Uplift’ for UAE Bookings After ‘Major Cancelations’

Minor International, operator of 18 UAE hotels, suffered major booking cancellations after the Iran war but reports a slight uplift in fourth‑quarter reservations as travelers rebook. The company is redirecting marketing toward more resilient source markets such as Russia, India...

By Skift – Technology
No Refunds, Long Waits, Canceled Rebookings: Travelers Face Airline Policy Chaos
News•Mar 13, 2026

No Refunds, Long Waits, Canceled Rebookings: Travelers Face Airline Policy Chaos

Airlines in the Middle East and Asia are grappling with a surge of flight cancellations caused by the Iran war, leading to widespread confusion over refunds and rebookings. Carriers have adopted divergent waiver policies—some, like Emirates and Qatar Airways, issuing...

By Skift – Technology
Who Will Attend Skift India Intelligence Summit — and How It Works
News•Mar 13, 2026

Who Will Attend Skift India Intelligence Summit — and How It Works

The Skift India Intelligence Summit will convene about 100 senior travel executives in Delhi on March 26 to dissect the forces reshaping India’s travel economy. Attendees will explore the country’s record outbound travel, a domestic hotel occupancy near 70 % with ADR...

By Skift – Technology
Inside MSC Cruises’ Partnership with ORCA to Strengthen Marine Research
News•Mar 13, 2026

Inside MSC Cruises’ Partnership with ORCA to Strengthen Marine Research

MSC Cruises is launching its inaugural Alaska season in summer 2026 with a science‑led partnership with marine‑conservation group ORCA. A dedicated Marine Mammal Observer will be stationed on the upgraded MSC Poesia to identify whales in real time, guide navigation,...

By Skift – Technology

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