Sports Marketing Surveys

OMIS Launches in DACH

The Outdoor Market Intelligence Service (OMIS) has launched in the DACH region, adding Germany, Austria and Switzerland to its sell‑out panel. The rollout brings more than €1.3 billion of transaction data into a single, interactive dashboard that covers both online and brick‑and‑mortar channels. Developed with input from over 35 outdoor brands and retailers, OMIS now serves the three biggest European outdoor markets—UK, France and DACH. The platform is managed by Sporting Insights and supported by partners such as OUTTRA and VSSÖ.