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India‑focused sports business publication covering sponsorships, media rights and brand deals

Axar Patel Becomes Part of Rotoris Circle in Latest Brand Association
News•Apr 6, 2026

Axar Patel Becomes Part of Rotoris Circle in Latest Brand Association

Axar Patel, captain of the Delhi Capitals, has joined the Rotoris Circle, the premium watch brand’s curated network of athletes, entrepreneurs and cultural figures. Rotoris is shifting from traditional endorsements to a storytelling‑led community that emphasizes ambition, discipline and progression. The brand’s limited‑edition, individually numbered timepieces target exclusivity‑seeking urban consumers, while the partnership reflects a wider trend of sport‑lifestyle collaborations in India’s premium market.

By SportsMint Media
ISL 2025-26: Fast&Up India Joins Odisha FC as Hydration Partner
News•Apr 6, 2026

ISL 2025-26: Fast&Up India Joins Odisha FC as Hydration Partner

Fast&Up India has signed a deal to become the official hydration partner of Odisha FC for the Indian Super League 2025‑26 season. The agreement supplies the club with electrolyte tablets, energy boosters and recovery formulations aimed at boosting stamina and...

By SportsMint Media
IPL 2026: RCB Retain boAt as Audio Partner for Eighth Straight Season
News•Apr 6, 2026

IPL 2026: RCB Retain boAt as Audio Partner for Eighth Straight Season

boAt has renewed its role as the official audio partner of Royal Challengers Bengaluru for IPL 2026, marking the eighth consecutive season of collaboration. The deal is anchored by the "Champions Choose Champions" campaign, linking boAt’s audio‑wearable portfolio with RCB’s...

By SportsMint Media