
Axar Patel, captain of the Delhi Capitals, has joined the Rotoris Circle, the premium watch brand’s curated network of athletes, entrepreneurs and cultural figures. Rotoris is shifting from traditional endorsements to a storytelling‑led community that emphasizes ambition, discipline and progression. The brand’s limited‑edition, individually numbered timepieces target exclusivity‑seeking urban consumers, while the partnership reflects a wider trend of sport‑lifestyle collaborations in India’s premium market.

Fast&Up India has signed a deal to become the official hydration partner of Odisha FC for the Indian Super League 2025‑26 season. The agreement supplies the club with electrolyte tablets, energy boosters and recovery formulations aimed at boosting stamina and...

boAt has renewed its role as the official audio partner of Royal Challengers Bengaluru for IPL 2026, marking the eighth consecutive season of collaboration. The deal is anchored by the "Champions Choose Champions" campaign, linking boAt’s audio‑wearable portfolio with RCB’s...