
The article, the second in a six‑part series on building strategic capacity, argues that most CEOs treat strategy as an occasional activity rather than a core capability. Operational leaders often excel at execution but lack the "strategic bone" needed for long‑term decision‑making. The author stresses that strategic thinking must be cultivated through repeated practice, expectation, and reinforcement, just like sales or operations skills. CEOs are urged to shift focus from merely crafting strategy to developing a cadre of leaders who think strategically every day.

The article warns that tech leaders often assume their product’s value is self‑evident, falling prey to the false consensus bias. CEOs and sales teams overload prospects with technical details instead of translating benefits into the buyer’s language. When value isn’t...