
Premium CTV inventory, while more expensive, offers advertisers higher-quality audience engagement. Vevo, partnering with measurement firm Amplified, has produced rigorous attention data demonstrating that premium placements deliver longer view times and stronger brand recall. The partnership’s findings provide concrete evidence that the premium price translates into measurable performance gains. This insight helps marketers justify premium spend within increasingly data‑driven media strategies.

Spain has emerged as Europe’s FAST (Free Ad‑Supported Streaming TV) leader, with 35% of adults using free streaming services each month. Omdia forecasts FAST revenues at $32 million in 2025, nearly doubling to $65 million by 2030. Local broadcasters such as RTVE...