The Revenue Leadership Podcast

My Team Drives 4x Revenue Per AE vs Competitors | Aviv Canaani, CRO @ Datarails

Aviv Canaani, CRO of Datarails, reengineered the company’s go‑to‑market by flipping sales from 90% outbound to 90% inbound. The inbound engine—built on paid LinkedIn, Google, Facebook campaigns, a niche FP&A podcast and a strong brand presence—enabled AEs to close roughly four times the revenue per quarter that competitors achieve in a year. Datarails grew 70% year‑over‑year, raised a $70 million Series C, and consistently hit ARR forecasts within a 5% margin. Canaani’s system‑first approach also reshapes quota setting and talent recruitment.