Outdoor Research Names Scott Kerslake Acting President

Why It Matters

Kerslake’s appointment signals a strategic shift toward sustainable growth, positioning Outdoor Research to compete more aggressively in the crowded outdoor‑apparel market.

Key Takeaways

• Scott Kerslake named acting president of Outdoor Research effective May 11
• Kerslake founded Athleta and led Prana’s sustainability‑focused expansion
• He replaces long‑time president Roger Barton, who departed after eight years
• New leadership aims to strengthen brand strategy and cross‑functional collaboration

Pulse Analysis

Outdoor Research, a Seattle‑based specialist in high‑performance outdoor apparel, has entered a transitional phase after longtime president Roger Barton exited in April. The company’s board appointed Scott Kerslake as acting president to provide continuity while a permanent successor is identified. This move comes at a time when the outdoor industry is grappling with supply‑chain volatility and heightened consumer demand for eco‑friendly products, making leadership stability a critical factor for market confidence.

Kerslake brings a distinctive blend of entrepreneurial and corporate experience. He founded Athleta, a brand that grew into a $1 billion‑plus business before its acquisition by Gap Inc., and later steered Prana through a period of rapid expansion, emphasizing sustainability and category leadership. His prior roles at Nixon and Mountain Hardwear further underscore a deep understanding of the performance‑apparel ecosystem. Such a résumé aligns with Outdoor Research’s ambition to embed sustainability into its core product development and brand narrative, a trend that investors and consumers increasingly reward.

Looking ahead, Kerslake’s interim tenure is likely to focus on tightening cross‑functional collaboration and accelerating the rollout of innovative, environmentally responsible product lines. By leveraging his proven growth strategies, Outdoor Research can sharpen its competitive edge against rivals like Patagonia and The North Face. Moreover, a clear strategic direction under Kerslake may reassure shareholders and attract talent eager to work at a company committed to both performance and planetary stewardship.