Mega Offers FIFA World Cup on MegaTV App
Kyrgyz telecom operator Mega has added live FIFA World Cup matches to its MegaTV mobile app. The service is free for subscribers of Mix, MegaUnlimited, MegaSuperHit, Exclusive, and the Eldiki + MegaTV bundle, with zero‑rated data traffic. Users can watch the tournament without incurring data charges, leveraging the app’s existing streaming infrastructure. The rollout coincides with the global tournament’s peak viewership, positioning Mega as a key sports content provider in Kyrgyzstan.
World Cup 2026 Is the Biggest Betting Event Football Has Ever Seen
The 2026 FIFA World Cup, expanded to 48 teams, will feature 104 matches over 39 days, making it the sport's largest betting event ever. Legal sports betting is now available in all three host nations— the United States, Canada and...
SportyTV Agrees Last Minute Free-to-Air 2026 Rights for Nigeria, Ghana and Kenya
SportyTV has clinched free‑to‑air rights to broadcast 34 of the 2026 FIFA World Cup matches across Nigeria, Ghana and Kenya, including the opening game and the final. The package covers 17 group‑stage and 17 knockout fixtures and will be delivered...
Thailand’s JAS and Mono Secure $70m 2026 Media Rights Just in Time for Kick Off
On June 12, Jasmine International (JAS) and media partner Mono secured exclusive FIFA World Cup media rights for Thailand, covering the 2026 and 2030 tournaments in a $70 million package. The announcement came just hours before the opening match, preventing a potential...
Liverpool Consolidates Fan-Focussed Content on to All Red Platform
Liverpool has launched the All Red membership programme for the 2026‑27 season, bundling ticket access, digital media, merchandise incentives and loyalty rewards into a single ecosystem. The offering includes four paid tiers—Full, Light, Video and Junior—plus a free Essential level, with...
The NFL Controls the Clock and Its Partners Will Pay Up Before the End of 2026
The NFL sealed its latest media‑rights package in March 2021, covering the 2023‑2033 seasons with an early‑exit option after 2029 (2030 for ESPN/ABC). As the fourth year of the agreements unfolds, the league is leveraging its unrivaled live‑sports audience to...
England Boast Most Valuable Squad at FIFA World Cup Suggests CIES
England enters the 2026 FIFA World Cup with the most valuable squad, estimated at €1.454 billion (≈ $1.58 billion), narrowly ahead of France and Spain. The expanded 48‑team tournament pushes the combined value of all qualified squads to €18.1 billion (≈ $19.7 billion), a $3.4 billion increase...
Everton Ordered to Pay Burnley £35 Million Following Legal Battle
Everton has been ordered to pay Burnley roughly $42 million after a court ruled the club’s breach of the Premier League’s Profitability and Sustainability Rules (PSR) caused Burnley financial loss. The dispute stems from Everton’s delayed points deduction for the 2021/22...
FIFA and FIFPRO Sign MoU Which Gives Players’ Union Unprecedented Influence
FIFA and the global players’ union FIFPRO have signed a Memorandum of Understanding that runs through 2031, creating a Global Social Dialogue Platform. The deal gives FIFPRO an effective veto on any major changes to FIFA’s transfer regulations and seats...
John Smoltz Issues Warning to MLB over Potential Lockout: ‘Baseball Will Suffer’
Former Cy Young winner John Smoltz warned MLB that a lockout could cripple the sport as the current collective bargaining agreement expires after the 2026 season. Analysts, including Ken Rosenthal, have placed the probability of a work stoppage at roughly...
Newly Minted Perez Extends Real Madrid’s Adidas Partnership with €1bn Deal
Real Madrid has secured an eight‑year extension of its partnership with adidas, now running through 2034 and valued at €1 billion (about $1.09 billion). The deal pays roughly €120 million ($131 million) annually and includes a share of merchandise sales, building on a relationship...
FIFA Sells WC ‘Super Shoutout’ Name Checks on Stadium Big Screens for $79 a Pop
FIFA has launched a "Super Shoutout" service that lets fans pay $79 to have their name shown on stadium big screens before World Cup matches. The offering covers all 72 group‑stage games, with a limit of four slots per order,...
Wednesday Briefing: Real Madrid Land €100 Million-a-Year Emirates Sponsorship Deal
Real Madrid has renewed its main shirt‑sponsor agreement with Emirates, extending the partnership to 2031 at a reported €100 million ($109 million) per season. The figure eclipses the previous €70‑80 million deal, positioning the Spanish giants as the highest‑earning club from a kit...
Aaron Glenn on Jets Having No Primetime Games in 2026: ‘You Earn the Right’
The New York Jets will have no primetime games on the 2026 NFL schedule, a stark contrast to the six national slots they received in 2024. Head coach Aaron Glenn downplays the omission, saying the team must earn its spotlight...
How Coca-Cola Is Approaching the FIFA World Cup From Multiple Angles
Coca‑Cola is leveraging three distinct activations for the 2026 FIFA World Cup: a nostalgia‑driven adidas Originals apparel line, an AI‑powered “José vs. Mourinho” digital‑twin series, and a classic emotional TV spot titled “No Better Feeling.” The adidas collaboration revives early‑2000s...