Roland Garros 2026 to Stream Live on Sony Sports Network and Sony LIV From May 24
Sony Sports Network will broadcast the 2026 French Open live from May 24 on its TV channels and the Sony LIV streaming platform, offering coverage in English, Hindi, Tamil, Telugu and Kannada. The tournament arrives without defending champion Carlos Alcaraz, opening the men’s draw for Jannik Sinner and other contenders, while Iga Swiatek, Aryna Sabalenka and Coco Gauff headline the women’s field. Former Grand Slam champion Sania Mirza and ex‑Indian No. 1 Somdev Devvarman join the expert panel, with Devvarman co‑hosting the *Extraaa Serve* show. The multilingual, multi‑platform rollout aims to bring the clay‑court drama directly to Indian households and mobile devices.
MLB Brings Baseball Growth Strategy to India with RISE Worldwide
Major League Baseball announced a strategic partnership with RISE Worldwide, the sports arm of Reliance Industries, to accelerate baseball’s growth in India. The collaboration will focus on grassroots programs, fan engagement, commercial partnerships, and a flagship live event in Mumbai...
Campa Energy Joins S8UL as Title Sponsor for Esports World Cup 2026 Campaign
Campa Energy, the Reliance Consumer Products energy‑drink brand, has signed on as the title sponsor for S8UL’s Esports World Cup 2026 campaign. The partnership places Campa Energy’s logo on S8UL jerseys, digital assets and fan‑engagement events throughout the run‑up to...
Messi Joins Ronaldo in Billionaire Football Ranks After US Deals
Lionel Messi has officially entered the billionaire club, propelled by a series of high‑value U.S. endorsement and licensing agreements announced this month. The Argentine star’s net worth now exceeds $1 billion, matching Cristiano Ronaldo as the only footballers to achieve that...
Paramount+ Renews A-LEAGUES Deal as Free-to-Air TV Coverage Shrinks
Paramount+ and Network 10 have signed a three‑year extension of their media rights partnership with the Australian Professional Leagues. The deal keeps every A‑League Men’s and Women’s match live on Paramount+, while free‑to‑air coverage on Network 10 is cut to one...
How Jake Paul’s MVP Plans to Build on Successful Netflix MMA Debut
Jake Paul’s MVP Promotions delivered a breakout MMA event on Netflix, pulling an average of 12.4 million viewers worldwide and 9.3 million in the United States. CEO Nakisa Bidarian – the former UFC CFO who helped broker its sale to Endeavor –...
FIFA Could Make $15 Billion as World Cup Fans Get Priced Out
FIFA could generate up to $15 billion from the 2026 World Cup as dynamic pricing drives ticket costs beyond $1,000, with resale listings for the final topping $30,000. Demand dwarfs supply, with more than 500 million requests for roughly 7.1 million seats. The...
$50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World Cup
The 2026 FIFA Men’s World Cup will be hosted across the United States, Mexico and Canada, giving Fox and Telemundo unmatched access to two of the world’s biggest TV markets. Advertisers are scrambling for inventory, with Fox’s top sponsorship packages...
Research: SVoD Catalogues Upping Sports Content
Gracenote’s Q2 2026 analysis shows sports now account for 5 percent of the total catalog on leading subscription‑video‑on‑demand (SVoD) platforms, up from just 1.4 percent in late 2024. HBO Max leads the pack, contributing 35 percent of all sports titles and 42 percent of individual games and...
AFLE Appoints DMC Germany as International Production Partner
The American Football League Europe (AFLE) has named DMC Production Germany as its international TV production partner for the league’s inaugural 2026 season. DMC will deliver the world feed for all 36 regular‑season and playoff games across six countries, using...
Sporticast: What Arsenal’s Win Means for EPL’s American Owners
Arsenal clinched its first Premier League title in 22 years, a triumph that highlights the growing influence of American ownership in English soccer. The club is part of Kroenke Sports & Entertainment, whose portfolio—including the Los Angeles Rams, Denver Nuggets and...
Going Good for Norsk Rikstoto with NEP Mediabank Setting the Pace
NEP Europe has extended its partnership with Norwegian horse‑racing operator Norsk Rikshoto, deploying NEP Mediabank as the unified media asset management platform for the new direct‑to‑consumer OTT service, Rikshoto Play. The system now handles live ingest, metadata enrichment, archiving and...
IPL 2026 Sponsors Watch: Chennai Super Kings
Chennai Super Kings (CSK) entered IPL 2026 with a deep‑rooted sponsorship portfolio anchored by Etihad Airways, FedEx and Ashok Leyland. The franchise leveraged its enduring fan loyalty and MS Dhoni’s brand to attract partners across logistics, automotive, finance, FMCG, technology and...
How Brands in the Middle East Can Triumph During the 2026 FIFA World Cup
WPP Media argues Middle Eastern brands must move beyond distant global sponsorships and focus on fan‑centric, digital experiences for the 2026 FIFA World Cup. By creating mobile‑first digital fan zones, deploying creator crews in both the MENA region and North...
Nielsen: Prime Video’s NBA Cleveland Cavaliers Vs. Detroit Pistons Game 7 Most-Watched Weekly TV Sports Event Through May 17
Prime Video, leveraging its stake in the NBA’s $77 billion, 11‑year media rights agreement, delivered the most‑watched weekly TV sports broadcast of the week, with Game 7 of the Cavaliers‑Pistons second‑round series attracting 6.53 million viewers across 3.9 million U.S. households on May 17. More...