Fox Sports Tracks Viewers' Sweat During Games
Fox Sports is measuring viewer sweat. Yes, really. Read all about it here: https://t.co/MabNES6Frv https://t.co/zuWvL9oHXe
Championship Final Could Net $490M for Winner
Big game ⚽️ EFL Championship Final Worth $490M If Winner Stays in Premier League https://t.co/NuV0VfRVgC via @sportico @kbadenhausen
Cheaper Sports Production Reshapes Streaming and College Lobbying
The Varsity * NBA playoff ratings are bonkers. * SEC, Big Ten lobbying investment for naught. * Sports media production is getting a lot cheaper. * An idea for Hammond, Indiana. Plus, the short-lived Rousey–Carano title fight wasn’t the ideal scenario for Netflix’s M.M.A. debut....
ENHA's Zero‑Spend Launch Sparks 375M‑Reach Global Games
Another proof point that, with virtually no marketing spend, $ENHA has managed to build a global sports brand at record speed. Our inaugural @enhanced_games this Sunday, May 24, are attracting a full house of the world’s most followed digital creators and...
Jazz Owner Prioritizes Championship Over Utah Ties
Utah Jazz owner Ryan Smith, on if he gives any bonus points to drafting someone with Utah connections after he, himself, held out to buy his hometown team: "[We're] going to draft whoever is going to put us closer to...
College Football Budgets: Biggest Growth and Cost per Win Revealed
Good morning I FOIA'd (almost) every public FBS and FCS school, got their reported college football operating budgets for FY25, and put them in a table for you to read. Here's who grew the most from last year, who spent the...
Arsenal's Victory Highlights American Owners' Growing Influence
⚽ New Episdoe⚽ @JacobFeldman4 and @kbadenhausen pinch hit: Sporticast: What Arsenal’s Win Means for EPL’s American Owners https://t.co/XRemnPCbpX via @sportico
Esports Boom Goes Global—Act Now or Miss Out
Our recent book reflects the global nature of a fast burgeoning esports economy. China, Saudi Arabia, South Korea, Denmark and now Thailand (see tweet below). Some countries are asleep and will miss out on first mover advantages. More to this...
World Cup Sponsorships Reveal Deep Global Political Agendas
The Hidden Politics Of FIFA World Cup Sponsorships Brands are not just logos or a matter of business, they are set in the context of bigger global issues https://t.co/l69zabkNHi @Fire_and_Skill #Geosport https://t.co/8NlkIvGJk8
Wrexham’s Finances Soar After Reynolds‑Mac Takeover
Although Wrexham narrowly missed out on a Championship play-off place, their rise has been staggering since Ryan Reynolds and Rob Mac (formerly McElhenney) arrived at the club. Here's a look at how the club's finances have dramatically changed in recent...
CFP May Need Multiple Network Bidders for New Games
In order for the 12 new games to generate enough TV $$$ to offset the loss of the champ games, the CFP might need multiple bidders - so Fox *and* NBC or CBS - even though it’s not premier inventory...
Super Bowl Ads: Are $10M Price Tags Real?
New pod: Are Super Bowl ads really with $10 million? I called Horizon Media's Adam Schwartz, one of the most active ad buyers, for his perspective. https://t.co/n2SRubWRgG
UFC Expansion Highlights TV’s Evolving Yet Enduring Ad Model
The Varsity * UFC preps to expand to TNT, HBO, Bleacher Report, once Paramount's WBD acquisition gets okayed. * Assessing the blast radius from the NFL's media negotiations. * The chaos in college sports continues. Plus, one of the biggest ad buyers, Horizon Media’s...
Regulators Target Specific NIL Deals Under NIL Go
Not all NIL deals receive the same level of scrutiny from regulators. What types of NIL deals are reviewed more closely under NIL Go? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/czOajWUS56
Regional Instability Forces Gulf Sports Ecosystem Realignment
My latest for @amwajmedia Regional instability compels shift in Gulf Arab sport ecosystems https://t.co/Mvt7DNQ3EX https://t.co/TraPkModwW