NFL's Partner Fear Locks Deals Through 2033
Netflix wants more NFL. YouTube wants more than Sunday Ticket. Congress is whining. None of it matters. The NFL's ultimate leverage is its partners' fear of change, and we think every deal gets locked in through 2033 by the end of 2026. Waiting until 2030 is the riskiest move in media https://t.co/JHxX9H1jvP
Fans Seek Prediction Market for Beckham's World Cup Ads
How many commercials is David Beckham going to be in through this World Cup? Is there a prediction market for this?
Ballmer Tops NBA Owners with $125B Net Worth
Ballmer is by far the NBA's richest owner at $125 billion, per @Forbes. Next up is Miriam Adelson at $35 billion.
Sporttrade Urges MA Regulators to Combine Sportsbooks, Prediction Markets
Sporttrade CEO Alex Kane pitched to Mass. regulators to permit sportsbook operators with prediction markets (FanDuel, DraftKings, Fanatics) to be able to offer both, arguing it would expand the player base and generate more state tax revenue, Kane said during...
Wrexham Adds Apollo Partner Lee Solomon to Board
Wrexham appoints Apollo Global partner Lee Solomon to its board of directors. Apollo invested in Wrexham at the end of 2025. https://t.co/Lg4ot9to6y
Fox Sports, YouTube Launch Always‑On FIFA World Cup Stream
For the @FIFAWorldCup, @FOXSports is teaming with @YouTube to create an "Always On" stream during the event. Content will include studio clips from the likes of @Jaboowins and even free, live match teases (5 minutes of 1st half, 5 minutes of...
7 Million Tuned In: TNT’s Pay‑Wall Verdict?
Did TNT Sports make the right decision restricting the UEFA Champions League Finals free to air viewership in the UK? And does 7 million viewers validate the approach, or does it signal a missed opportunity? We break down some of the...
NFL Rights Deal: League Holds Leverage, Teams Scramble
New pod: @RichLightShed on the looming NFL rights renegotiation bonanza: who wins, who blinks first, and why the league still has all the leverage. https://t.co/tTrjxcHZZN
Mercedes AMG F1 Sweeps Season, Sets $223M Profit Record
The @MercedesAMG F1 team is dominating on the track, sweeping the first 6 races of the season. It is also scoring off the track, posting an F1-record $223 million in operating profit. Full breakdown 👇 on the team's 2025 financial...
Fox Secures NFL Broadcast Rights for Mexico
Peace in our time? After speculation Fox was ticked off by clear signals that the NFL will seek to increase its rights fees, the two strike a deal that lets Fox show many games, including Thursday Night Football and the...
Liberty Media Tripled F1's Value in Eight Years
In 2016, Formula One was bleeding fans and running out of road. Then Liberty Media made a bet and bought it for $8 billion. Eight years later, it's worth over $24 billion. Here's how they turned it around:
Smart Knicks & NBA Finals Business Insights on New Homepage
Killer homepage at https://t.co/Ja1yYjwFgP, including smart, original takes on the Knicks and the sports business surrounding the NBA Finals 👇 https://t.co/v1NvdjXO1l
Knicks, Rangers Poised for Separate Public Listings
Good breakdown on the likely Knicks, Rangers split into 2 public companies from @BrandoLightShed, who has been covering Knicks, MSG, Dolan for 15+ years.
Knicks Jersey Patch Pushes Abu Dhabi Despite Travel Warning
▪️The Knicks jersey patch promotes Abu Dhabi visits ▪️The U.S. government says don't visit Abu Dhabi right now @novy_williams digs into one of the NBA's most lucrative jersey patch deals for @Sportico. https://t.co/Ub7vhhAoHd
UFC's $60M White House Fight: Seize
The $60 million UFC Freedom 250 fight at the White House this month will be an unprecedented made-for-TV spectacle. I spoke to UFC CEO Dana White about how, exactly, it came to be, and what to expect. "You have to jump on...