QB's Gambling Leave May Reshape College Sports Betting
Texas Tech QB Brendan Sorsby taking an indefinite medical leave to treat a gambling addiction could be a game-changer in sports betting in college sports. In law, this is an area in great flux, and the NCAA isn't like the pro leagues. My @Sportico column: https://t.co/o9kVlLG9wP.
Prediction Markets Will Surge Despite Betting Turbulence
"I think sports betting will face some turbulence in the future, so Kalshi may have more of a fight in front of them. But prediction markets are going to be so massive, it doesn't matter." 🔥 -- @perkinscr97 https://t.co/V2FDkHgzi2
NCAA Eligibility Rule Fuels Antitrust Lawsuits and Uneven Play
New NCAA eligibility rules won't stop eligibility lawsuits, since the same issue remains: an athlete deemed ineligible on account of having been in college sports too long contends they are in a sports labor market where they sell athletic services...
Read Rev‑Share Agreements to Preserve Transfer Portal Rights
Athletes, parents, agents, and attorneys need to be reading rev share agreements closely to avoid giving up the right to be entered into the transfer portal.
NFL Draft First‑Round Viewership Drops to 13.2 M
The first round of the NFL Draft declined in viewership year over year. 2026: 13.2 million viewers on all linear and digital platforms. 2025: 13.6 million viewers across all linear and digital platforms
Buccaneers Lock up Kancey with $17.2M Guarantee
The #Buccaneers have officially exercised a $14.475M 5th-year option for DL Calijah Kancey, putting him on a 2-year, $17.2M fully guaranteed contract through the 2027 season.
Rookie #1 Picks' Guarantees Soar to $57
Guarantees for the last 20 #1 Overall #NFL Picks 2007 JaMarcus Russell, $32M 2008 Jake Long, $30M 2009 Matthew Stafford, $41M 2010 Sam Bradford, $50M 2011 Cam Newton, $22M 2012 Andrew Luck, $22.1M 2013 Eric Fisher, $22.2M 2014 Jadeveon Clowney, $22.2M 2015 Jameis Winston, $25.3M 2016 Jared Goff, $27.9M 2017 Myles...
Kay Nurse Outlines WNBA's Lasting Canadian Impact
Today at @TempoBasketball media day, @KayNurse11 gave a tremendously perceptive answer when asked about the long-term aspect of what having a WNBA team in Canada will mean. She nailed it. https://t.co/2nPfoPPEto
Which Minor League Team Will Ditch Tech for Friction‑Maxxing Night
What minor league club is going to be brave enough to have the first FRICTION-MAXXING night? ⬛ Jumbotron turned off 📵 No texting/calling 💵 Cash-only concessions
Bears' $2B Stadium Faces $100M Developer Hurdle
#GeorgeHalas must be spinning in his grave. Price of keeping the #Bears may incl $100M+ for dvprs before a dime spent on the $2B stadium, as #IL angles to keep them in northern IL. #Chicago #NFL #football #realestate #CRE #ArlingtonHeights...
F1 Pushes Electrified Power as Gasoline Burns
The gasoline is being lit... maybe that's why F1 wants to move to a more electrified power unit https://t.co/JRMIlW9bdo
Upcoming Interview with Alex Bhathal at Invest in Sports
I'll chat with @ThornsFC and @theportlandfire co-owner Alex Bhathal next week at @Sportico's Invest in Sports San Francisco. Check it out: https://t.co/qck9WBOvLe
League's Limited Top Game Inventory Impacts Partner Distribution
I reckon that the league, which has a finite amount of top game inventory to disburse amongst its half dozen ish network partners, cares
Vikings Commit $76.3M to Jefferson, Addison
The #Vikings have officially exercised WR Jordan Addison's $18M 5th-year option for 2027, putting him on a 2-year, $20.6M fully guaranteed contract. Minnesota is now slated to pay Justin Jefferson & Addison a combined $76.3M across the next two seasons.
Nike Faces Backlash as Ubiquity Turns to Hate
The reaction to this weekend's Sub-2 marathon has me thinking more about @Nike's place in sports culture. It's very difficult to be both successful and universally liked long term. Nike may finally be at the threshold of ubiquity/complacency where everyone starts...
Saudi Official Confirms Commitment to Elite Boxing
While there have been recent rumors that Saudi officials are deliberating about pulling funding for LIV Golf after this season, booking this fight affirms that Turki Alalshikh and Ring are serious about competing in the highest levels of global boxing. https://t.co/hsJoZZJ7n2
Peacock's Live Sports Attract Viewers, but Churn Spikes
Peacock has started to draw in lots of viewers with live sports (football, basketball, Olympics), but it struggles to keep them. Peacock suffers the worst churn of any service. https://t.co/R3vAfqOAxW
Key Takeaways From Manchester City vs Premier League Case
This sums up perfectly the many outcomes of the Manchester City v Premier League case. Essential reading for football legal, governance and finance nerds
Media Coverage Signals Franchise’s Long‑term Success
One funny early moment. @BrittBundlez walked into her media day presser and saw 20 or so media people covering. "Oh, shit, it's packed." W players have always been aware who (and how many) are covering the league. Again, a good sign...
Questioning Adidas' Role in First Sub‑2‑Hour Marathon
How much credit does Adidas really deserve for the first sub-2-hour marathon? From today's edition of Club Sportico: https://t.co/osBRksVvOz https://t.co/MTMzT09yVi
FIFA’s Ticket Drop Glitches Frustrate World Cup Fans
World Cup Fans Hit With Tech Issues in Latest Ticket Drop as FIFA continue to drop the ball https://t.co/wkAbt0mdKW
FanDuel Vows Marketing Boost as It Lags Prediction Markets
"FanDuel executives promise more is on the way, including a big marketing push tied to World Cup soccer in June and the coming NFL season." FanDuel Is Playing Catch-Up on Prediction Markets https://t.co/UywIDexI7O
Chobani Expands US Soccer NIL Branding, Demands Clear Labeling
Love @Chobani expanding their relationship with @ussoccer with #NIL product branding & QSR to learn more. But just tell us who as well on the label..dont assume everyone knows. #usmnt #uswnt https://t.co/hkSqPM1BAM
Rays Push Stadium Approval Before DeSantis Exit, Owner Resists
Rays execs want a stadium signed off on before Gov. Ron DeSantis leaves office. That should give the city and county leverage to ask team owner Patrick Zalupski to lower his demands, but instead he's doubled down on asking officials...
Arkansas' Sport Cut: Question Motives, Alternatives, Outcomes
Yup, and I think that's the framing we should use when discussing this decision. Was Arkansas right to want to drop this sport? What does the school hope to accomplish by dropping it? Were there other ways to achieve those...
Physics Works Everywhere, So Do Stadium Economics
There's a scene in The Three-Body Problem where a physicist moves a pool table around the room to demonstrate that physics works everywhere. The same is true about the economics of stadiums. My location is not a valid reason to...
FIFA Undercuts Hotel Market with Fixed Pricing
FIFA’s dynamic ticket pricing has been criticized in the lead-up to the World Cup. But when it comes to hotel rooms, the governing body is taking a different approach, undercutting the open market in many host cities using fixed pricing....
Arkansas' Tennis Cuts: Uncovering True Profitability
NEW EXTRA POINTS: Did Arkansas HAVE to cut men's and women's tennis? How "unprofitable" was it, really? I take a much deeper look into how revenues and expenses are actually calculated in college tennis, why schools make these decisions, and what happens...
Justin Rose Joins McLaren Golf as Ambassador and Investor
McLaren Golf will debut on Tour this weekend in Miami at The Blue Monster. Justin Rose is joining McLaren Golf as its first global ambassador, as well as an investor in the business. https://t.co/9uRZLvxTAv
Six Years Fighting PASPA Undermine 2010 Legalization Claim
“If Congress really intended to legalize nationwide sports betting in 2010 (as proponents of prediction markets claim), then why did we spend six years trying to overturn PASPA?” https://t.co/MCmzlkEL39
A Decade Later: Nigeria's League Rebrand Still Struggles
Between club and country - what's happened in the ten years since Nigeria's rebranding of its professional football league https://t.co/SplKu8KevF Written by Nnamdi O. Madichie, Professor of Marketing, Nova Business School Africa @Fire_and_Skill #Geosport https://t.co/XmdoqFIMmd
Second
Soon, very soon... The Business of the FIFA World Cup (2nd edition) @Fire_and_Skill @chrisanagno https://t.co/t0hDMj1hHX
Upcoming Podcast Covers Premier League Club Issues
Tomorrow’s @pof_pod with @kevinhunterday ⚽️Chelsea ⚽️Leicester ⚽️West Brom ⚽️Man City ⚽️PSR/SCR for promoted clubs ⚽️Chansiri ⚽️Impairment ⚽️TV Rights https://t.co/8OqYq6wRLc
Iowa State Drowns in Emails After Gymnastics Program Cut
Only at Sportico 👇 How Iowa State Wrestled With Email Onslaught After Gymnastics Cut: https://t.co/8uXwfJ577S via @sportico @DanielLibit
Tesla Giga Berlin Sponsors Local Handball Club with Logo
Yes, this IS a real Tesla logo on a team kit. Tesla Giga Berlin is supporting the nearby handball club Grünheider SV https://t.co/bzhDAlcBHk
Atlético Madrid's 2024/25 Finances Shine Before Arsenal Showdown
In advance of this week's Champions League semi-final against Arsenal, a review of Atlético Madrid's financial results for 2024/25, when they finished 3rd in La Liga, reached the quarter-finals of the CL, but were eliminated in the group stage of...
Instant Race Photos Boost Participant Purchases
If I had to start a business right now, it would be a race photography offering which delivers photos in realtime. I suspect participants are more likely to buy race photos if they could access them immediately after finishing. This post...
MLB Rumored to Rotate World Series Broadcast, Targeting NBC
Conspiracy theory - MLB wants to open up the World Series to rotate amongst right partners like the Super Bowl does and would love NBC to be in that group in next TV deal
Twitch Bans Russian CS2 Streamers Linked to Drone Hub
Twitch indefinitely suspended a dozen+ Russian Partners streaming a CS2 esports competition from Russia's Alabuga Polytech. Alabuga Polytech has been widely reported as a Shahad drone-building facility and has been actively recruiting young people.
Budget Discipline Lost: Stearns Struggles in Money‑Rich Mets
Mets post after a brutal April. Here’s my hypothesis. This is not a “fire Stearns” take. I think David Stearns is very smart. But I wonder if the very thing that made him special in Milwaukee is harder to translate...
America 250 Goes Mainstream Across Corporate Giants
Corporate America is very in on America 250 btw. Already seeing displays at Walmart, the NBA playoffs, and Coke/Diet Coke bottles and cans. It’s gonna be Everywhere.
Adidas Beats Nike's Sub‑2‑Hour Marathon Hype
Smart take filed in, coincidentally, under two hours 👇 Nike Marketed a Sub-2-Hour Marathon. Adidas Just Did It https://t.co/ETYuyINVWf via @sportico @germanotes
Adidas Ends Nike’s 2‑Hour Marathon Quest
Ten years ago, Nike started a marketing campaign to break the 2-hour marathon barrier. Today, Adidas just did it. Below, a timeline of the decade-long sportswear battle started by the swoosh but finished by the stripes with Sabastian Sawe's London Marathon...
Schedule WNBA Launch with NFL Draft to Avoid Fall Crowd
Re: #WNBA regular season start Gonna be tough regardless but makes sense to use the #NFLDraft to promote it. Obviously the deeper into the spring you go the fewer #NBA & #NHL postseason series there are going on. But you don’t...
Katherine Legge to Debut in Elf‑wrapped Indy 500 Car
Looks like it'll be official tomorrow, but @katherinelegge will be taking on the Indy 500 in an @elfcosmetics-wrapped AJ Foyt Racing car.
HubSpot Sponsorship Sparks Interest in Future Runs
Woah @kippbodnar and @dharmesh -- hubspot sponsored this? Tell me the next time you sponsor a running event...I wanna go!
Stadiums Spark Neighborhood Revitalization: A Must‑Read Guide
This should be required reading for any reporter investigating the neighborhood development effects that stadiums have. It was written before the Braves moved to Truist. The area has since rebounded to become one of Atlanta's up-and-coming areas. https://t.co/KW02NQPflI
Show-Me Act Funds Royals Stadium Despite Economic Ignorance
This is a pretty good interview that explains how the Show-Me act will subsidize the planned Royals stadium. It also reveals that the people who authored the bill don't know (or don't care) how the economics works.
Stadium Deal Coverage: Fake News Vs. Sycophancy Damages Trust
I've got a chapter in my book that examines media coverage of stadium deals "Fake News: Accidental Advocates and Editorial Sycophants." I present examples of both, and I'm not sure which does more damage. Journalists have a tough job to...
Andrew Marchand Returns: NFL Draft, Tomlin, Capitol Hill
New pod: @AndrewMarchand is back to talk NFL Draft, Tomlin to NBC and the NFL's Capitol Hill issues. https://t.co/nVdD1QcnJg