Nike's Search Surge Persists—China Remains the Challenge
I did not expect the Nike Google Trends chart to hold up this well. So what’s the remaining issue here - China? https://t.co/EnSgj126DZ
Fans Disappointed Mike and Clyde Miss MSG First Round
Very upset we won’t get Mike and Clyde calling the first round on MSG https://t.co/6WHGODkxM3
Apple's MLB Broadcast Impresses with Crisp Visuals, Strong Commentary
Apple is doing a nice job with its MLB production--crisp picture, cool graphics, good commentary--at least judging by tonight's Giants-Orioles game so far.
5th‑Year Options Often Precede Bigger Extensions
Public Service Announcement: Picking up a 5th-year option is not an indication that an NFL team does not deem that player "extension-worthy". In most instances, teams exercise the option as a precursor to the extension, factoring in more guaranteed cash to the...
Falcons Secure Bijan Robinson Early, $15M Deal
The #Falcons are exercising RB Bijan Robinson's 5th-year option for 2027, putting the 24-year-old on a 2 year, $15M fully guaranteed contract. An extension near or at the top of the RB market ($20M+) is largely expected in the coming weeks.
Eagles Land Wicks, Packers Gain Future Picks, Cap Relief
#NFL TRADE #Eagles Acquire WR Dontayvion Wicks #Packers Acquire 2026 5th-Rd Pick 2027 6th-Rd Pick Wicks signed a 1-year, $12.5M extension as part of the move, joining Philly on a 2 year, $16.1M contract. Green Bay frees up $3.6M of cap space.
Sports League Reimagined as Tech‑First, AI‑Driven Platform
Imagine building an entire sports league like a tech company — software + AI — at the heart of all the operations, running lean, running fast, building for the athletes first, then fans. That’s my vision for @athlos — you...
Lego Goes Full Throttle with F1 Sponsorship
Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 https://t.co/b47WW6PIWo
Insights on Tampa Bay Rays Stadium Proposal Interview
Here's an interview I did on the Tampa Bay Rays stadium proposal from earlier today https://t.co/t7TFhX1OhI
Minnesota Senate Pushes Online Sweeps Ban to Finance Committee
Minnesota Senate lawmakers advance an online sweeps ban bill out of committee for the second time in as many days; bill now goes to the powerful Finance Commitee, where from there it could be sent to the full Senate floor
Stadium Tax District Fails to Cover Debt, Never Self‑sustaining
The article teaser provides an incorrect description. As planned, the city set aside extra money to pay off the initial debt. The stadium and tax district are absolutely NOT producing sufficient revenue to cover the debt with a surplus. This...
Stu Jackson’s WCC Strategy Evolves with UCSB Addition
Given news that UCSB is joining the WCC, per @JonRothstein, here's our late-March look at commissioner Stu Jackson's strategy for the conference: https://t.co/D8i6SvwJF5
Public Money Funding Expensive Sports Arenas Sparks Debate
Well, using tax dollars to build a new multi-billion dollar NFL stadium and refurbish the NBA/NHL arena sure seems like a wise idea.
Welcome to Wrexham Renewed Through 2029, Season 5 Drops May 14
The #WelcomeToWrexham docuseries has been renewed for 3 seasons, taking the show through Season 8 in 2029. Season 5 premieres on Thursday, May 14, with two episodes; individual episodes drop each following week on #FXX and #Hulu. #streaming $DIS
Sandy Brondello Boosts Tempo, Disrupts 2027 Draft Tank
I think @TempoBasketball will be competitive this season and maybe that was always going to be the case if you hire Sandy Brondello. This is good for season ticket holders, good for the league and good for a world-class city...
IBM's WatsonX Powers Masters App, Its Only AI Win
The Masters App is considered best sports app (Netflix execs say it is the best streaming app…after Netflix). A funny subplot: it’s powered by IBM and is basically IBM’s only AI-related win in past 5 years. IBM runs a bunch of ads...
Joe Buck Aims to Finish Career at ESPN
NEWS: Joe Buck says he wants to remain at ESPN for the rest of his career. His ESPN contract expires at the end of this NFL season. Story for @SBJ: https://www.sportsbusinessjournal.com/Articles/2026/04/10/joe-buck-hopes-to-remain-at-espn-for-the-rest-of-my-career/
Voters Love Rays Stadium, Balk at Funding
Polling on the funding plan for the Rays stadium is just brutal. Even though many folks say say they'd like the idea, they don't want to pay for it. https://t.co/08hS0v9fgy https://t.co/3vnTMPbNTy
Four Apps Share Same Backend for Amazon Masters Stream
Why does Amazon's new Masters stream feel so familiar? I took a peek behind the curtains at Augusta, where four different streaming apps now share the same backbone. https://t.co/hVG9qmA4hq
MSG Sports Faces $50M Tax Hike, Split Could Raise $75M
Madison Square Garden Sports is facing a $50M+ bump to its annual tax bill with a new tax code provision set to start in 2027. Meanwhile, MSGS is exploring splitting the Knicks and Rangers into separate companies that would push...
Liverpool Matchday Revenue Soars 869%, Outpacing Inflation
Since the Premier League commenced in 1992/93 Liverpool's matchday income has increased by 869%, the Consumer Price Index is up by 131%. Appreciate that attendances have increased too, but by nowhere near the growth in ticket prices.
Arizona Goes All-In on Basketball Amid Football Realignment
Tommy Lloyd's new contract, and his direct line to the president, indicate Arizona is all-in with basketball in a football world with more realignment looming. Should make for an interesting case study --->
Rays Stadium Plan Steals Funding From Current Venues
Somehow this story managed to fly under the radar. Turns out that the Rays stadium plan requires taking away money from existing sports venues. https://t.co/TwA21afUm2
Moore Trade Saves $7M
Trading CB Kenny Moore II New Team Acquires 2026: $10M (non-guaranteed) #Colts Dead Cap 2026: $6.05M ($7M saved) The 30-year-old has earned over $57M across 9 seasons in Indy. https://t.co/1hGYH27N72
Rays Stadium Could Cost Taxpayers $2‑4 Billion
We're at a minimum of $2.1B in public costs for the entire Rays stadium project, and a maximum of who the hell knows, but numbers like $4B or even higher are certainly not out of the realm of possibility. https://t.co/BTf9Ny0pwk
Nebraska Betting Initiative Pays $6.50 Per Signature Pair
The Nebraska online sports betting ballot measure campaign is hiring signature collectors; collectors earn $6.50 for each pair of verified signatures required to get the measure on the ballot.
Liverpool Fans Rally Against FSG Ticket Price Hikes
Liverpool fans organise and protest against ticket price rises announced by FSG for next three seasons
Free Tracker for All College Jersey Sponsorship Announcements
Good morning we made a tracker for all the college jersey sponsorship announcements its free https://t.co/EtV07ubVEc
Service Fees Are Hidden Surcharges—Just Show the True Price
“Service fees” on tickets are a first cousin of the random surcharges they add on at the end of your meal at a restaurant. Just make the price the price.
Stadium Deal Triage: Endless Boondoggles Blur City Lines
It's going to be stadium deal triage day for me. I feel like Richie Hebner did about stadiums. As I look over all these boondoggle plans, I forget whether I'm reviewing a proposal for Kansas City, Tampa, Chicago, etc. https://t.co/Q4oByzeJAW
CFTC Brief Skips Rule Banning Gaming Event Contracts
The CFTC's brief vs. Arizona omits any reference to Rule 40.11(a)(1)-- its own regulation (still in effect) which expressly bans event contracts relating to "gaming" or "activity which is illegal under state law." Unwise not to at least address it...
Data-Driven Benchmarks Replace Intuition in Athlete Valuation
Evaluating athlete value now requires more than intuition or tradition. What benchmarks or market data can schools use to evaluate athlete value? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/lmLJIhIulf
Nike Replaces Adidas as Champions League Ball Supplier
Adidas set to lose Champions League ball contract to Nike after 25 years via @FT and @SamuelAgini https://t.co/0pfC8f6x9E
DOJ NFL TV Deal Probe Likely Just a Bluff
Why the DOJ Investigation of NFL TV Deals May Just Be Bravado https://t.co/Xg4GQNDyc1 via @sportico @McCannSportsLaw
MLB Average Salary Hits Record $5.34M; Mets Top Spenders
AP study: MLB average salary hits a record $5.34M as the Mets lead spending again https://t.co/ewiWj2Mrsd
Huddersfield Town's Wages Outpace Revenue, Losses Soar
Huddersfield Town submit 24/25 accounts when the club finished 10th in League One.🔑 figures #HTAFC ⚽️Revenue £10.6m ⬇️ 41% ⚽️Wages £16.9m ⬇️ 23% ⚽️Wages 159% of revenue ⚽️Average weekly wage £7,100 ⚽️Highest paid director £448k ⚽️Underlying loss £21.5m ⬆️ 14% ⚽️Player sale profits £1.6m ⬇️64% ⚽️Pre tax...
Dink Pate Highlights NCAA's Inconsistent Pro-Player Eligibility
Dink Pate has played three seasons in the G League, and is now off to play college basketball. This is why it will be hard for the NCAA to tell judges that certain pro players—and G League players are pros...
C
new 'Canzano & Wilner' pod with @johncanzanobft takes aim at NCAAT expansion, WSU hiring Haarlow, Arizona's flameout and the Lloyd extension, what's next for the P12 and MW and more https://t.co/ogQYBkdES8
Locking NFL Rights Now Fuels Future Media Consolidation
lol…Here, let me help: Having NFL rights unquestionably locked down will be a strategic asset as the industry proceeds towards future media consolidation, which is coming for everyone, eventually…
Tier‑2 Sports Must Leverage New Non‑Rights Video Revenue
Even though the sports media rights pie will almost certainly grow over the next decade the tippy-top of Tier 1 sports (such as the @NFL) are going consume most of that growth. That means Tier 2 and 3...
Emerging Sports Leagues Offer Rapid Building Opportunities
It’s time to build. And sports is no exception, in fact it’s one of the best places to build right now because all these emerging leagues will grow fast and because they’d never seen investment before, there no inertia or...
Wisconsin Tribes Weigh Casino Branding vs Revenue Partnerships
At least these tribes own casinos in Wisconsin - Menominee (partnering with Hard Rock in Kenosha to open later) - Potowatomi - Ho Chunk - Oneida - Chippewa (at least three different bands own casinos, so not sure if they would have one or...
FloSports Elevates COO Jayar Donlan to President
FloSports is promoting Jayar Donlan from COO to president, reporting to CEO & co-founder Mark Floreani. Donlan joined FloSports in 2023. Check out his 2021 Forty Under 40 profile (when he was with WWE): https://t.co/kP07OW8MhT
DOJ Probe Unlikely to Directly Alter NFL Streaming
Will the Justice Department's investigation into the NFL lead to major changes in how we watch and stream NFL games? I'm skeptical. It's possible there will be changes, but I think they would come about via courts or market effects. My @Sportico...
Stadiums Fail as Economic Drivers, Research Confirms
The Royals are absolutely NOT an economic driver. 50 years of research shows that stadiums are inadvisable public investments. To suggest otherwise is akin to arguing that smoking does not cause cancer.
Wisconsin Gets Mobile Sportsbooks, Major Brands Still Missing
Wisconsin sports bettors The good news: You'll soon have legal statewide mobile sportsbooks, probably by year's end The bad news: It may be years (if ever) until you see most major national sportsbook brands
Demanding Proven Public Benefits for Stadium Funding
I reiterate my request to anyone advocating on behalf of a public stadium as an "economic development" project. Provide one example where the public return has been *credibly* documented to be positive.
Gov Says Sports Betting Bill Opens Tribal Collaboration
Wisconsin Gov on signing sports betting bill into law: "This legislation is the beginning of a conversation, not the end of one. The real work begins today. Each of the 11 Tribes must now work diligently-and together-to shape the future of...
ESPN Layoffs and Masters Preview Dissected on Podcast
I always love going on @PeterHamby's great The Powers That Be podcast. This week, we hashed out ESPN's job cuts and offered a Masters preview. https://t.co/LXZeklVwQZ
Current List of Schools Announcing Jersey Patch Partners
These are the schools I have so far in my notes as having announced jersey patch partners. Am I forgetting anybody? I know of a lot more who are WORKING on this, but I'm just tracking announcements atm https://t.co/rZMLfwmz4y