Sports Business Social Media and Updates

NFL Adds More Broadcast Games in 2026, Fox Gains Slots
SocialMay 11, 2026

NFL Adds More Broadcast Games in 2026, Fox Gains Slots

NFL now expected to have even more games on broadcast TV in 2026 than it did in 2025 Fox has been going hard after more of these available games, and gets two more standalone windows. Was making a push early on...

By Austin Karp
Fox Adds NFL Games; Netflix Poised for Remaining Slots
SocialMay 11, 2026

Fox Adds NFL Games; Netflix Poised for Remaining Slots

⚡️ Fox Adding NFL Games, but What Happened to YouTube? ⚡️ $FOXA So four NFL games remain to be licensed out, with at least two expected to go to Netflix and potentially one each to… https://t.co/RL3MGzkiDX

By Rich Greenfield
Ryan Reynolds Steers Co‑owned SailGP Team to Bermuda Victory
SocialMay 11, 2026

Ryan Reynolds Steers Co‑owned SailGP Team to Bermuda Victory

Ahead of the race, Ryan Reynolds got behind the wheel of the @SailGP team he co-owns with Hugh Jackman. His @BondsFlyingRoos team won the event in Bermuda. “The most insane thing I’ve ever experienced,” Reynolds said. https://t.co/nFug3IeI5k

By Kurt Badenhausen
Fox Secures Two Additional NFL Games Amid Tense League Relations
SocialMay 11, 2026

Fox Secures Two Additional NFL Games Amid Tense League Relations

Fox Picks Up Two More NFL Games for Next Season amidst strained realtionship with the league https://t.co/QwCWHVgvvO via @WSJ

By Joe Flint
NCAA Settlement Dispute Puts NIL Market Future at Risk
SocialMay 11, 2026

NCAA Settlement Dispute Puts NIL Market Future at Risk

The NCAA House settlement is suddenly unsettled as the two sides file dueling briefs over how to interpret what the settlement language says and, just as importantly, doesn’t say. The marketplace for NIL deals is at stake. My @Sportico legal column: https://t.co/dBcsRJvvMu.

By Michael McCann
WNBA's Fragmented TV Deals Push Fans over $100 Monthly
SocialMay 11, 2026

WNBA's Fragmented TV Deals Push Fans over $100 Monthly

NEW: Spoke with @WNBA Commish Cathy Engelbert for @SBJ about the league's U.S. new media rights deals. The league is airing games on Disney/ABC/ESPN, Comcast/NBC/Peacock, Paramount/CBS, Scripps/Ion and Versant/USA Sports, and fans have to pay more than $100 monthly to...

By Richard Deitsch
Fox Adds Munich NFL Game and Week 15 Saturday Slot
SocialMay 11, 2026

Fox Adds Munich NFL Game and Week 15 Saturday Slot

Fox's two new NFL games are Munich in week ten featuring Lions and a week 15 saturday game

By Joe Flint
Fox CEO Denies NFL Tension; Reporters Remain Skeptical
SocialMay 11, 2026

Fox CEO Denies NFL Tension; Reporters Remain Skeptical

Fox CEO Lachlan Murdoch said there is no tension between the company and NFL. I have a feeling sports and media reporters whose ears have been ringing might beg to differ

By Joe Flint
Fox Secures NFL Munich Rights, Plans First Triple‑Header
SocialMay 11, 2026

Fox Secures NFL Munich Rights, Plans First Triple‑Header

Fox acquired rights to NFL Munich game and will air a triple header that day, the first for any broadcaster

By Daniel Kaplan
Megaproject Tax Breaks Could Cost Taxpayers Billions
SocialMay 11, 2026

Megaproject Tax Breaks Could Cost Taxpayers Billions

While we have no idea how many future $100m+ projects would tap an Illinois megaprojects tax break, if a Bears Arlington Heights stadium could hit $2B in losses, the total cost to taxpayers from other development deals could easily end...

By Neil deMause
NFL Flexes Power During TV Upfronts Week
SocialMay 11, 2026

NFL Flexes Power During TV Upfronts Week

Welcome to TV Upfronts week - or, “Watch the NFL Flex Its Muscle” week: https://t.co/RGDNwEoH6o

By Alex Sherman
Roku Streams Inaugural Enhanced Games to 90M Households
SocialMay 11, 2026

Roku Streams Inaugural Enhanced Games to 90M Households

Boom 🚀 $ROKU becomes the North American streaming home for the inaugural @enhanced_games - part of Enhanced Group $ENHA - airing live on May 24 at 9pm EST / 6pm PST. This gives both the Enhanced Games sporting event and the “Live...

By Christian Angermayer
Upfronts Echo 1941 Media Landscape Shift
SocialMay 11, 2026

Upfronts Echo 1941 Media Landscape Shift

Flipped Script: At This Week’s Upfronts, It’s 1941 All Over Again ⤵️ https://t.co/MRnzCgEnZO via @sportico @crupicrupicrupi

By Scott Soshnick
Schools Must Formalize All Athlete Benefit Agreements
SocialMay 11, 2026

Schools Must Formalize All Athlete Benefit Agreements

Schools now have to document athlete benefits much more formally than before. Do all benefits to prospective or current athletes have to be in a written agreement? The full explanation is in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/Gu1Ca8pwwG

By Blake Lawrence
Undermarketed Sport Poised for Streaming Breakthrough
SocialMay 11, 2026

Undermarketed Sport Poised for Streaming Breakthrough

Another undermarketed property ripe for streaming expansion. move over Pickleball, Padel, Volleyball, Fencing, Corn Hole and all the other "next great" sports lol. #sportsbiz #gaming https://t.co/biICxDerY5

By Joe Favorito
8 Sports Myths Debunked: Reality Check Needed
SocialMay 11, 2026

8 Sports Myths Debunked: Reality Check Needed

I recently delivered a presentation titled '8 things sports needs a reality check on'. It was a 11 minute presentation at #SPLondon comparing the narrative to the reality of several key aspects of the #sportsbiz. Topics such including: investment, media rights,...

By Nick Meacham
How The
SocialMay 11, 2026

How The

A deep dive into FIFA's finances, including the importance of the World Cup and the impact of the Club World Cup, as well as where football's governing body spends its money. https://t.co/LsJJoTU0X5

By Swiss Ramble
Citing Nashville, Austin, Kalamazoo Sounds Like a Bluff
SocialMay 11, 2026

Citing Nashville, Austin, Kalamazoo Sounds Like a Bluff

When you cite Nashville, Austin and Kalamazoo as the relocation options, it sure sounds like you're bluffing. https://t.co/Slfll89Zsu

By J.C. Bradbury
Most NFL Viewing Costs Are Just Cable Fees
SocialMay 11, 2026

Most NFL Viewing Costs Are Just Cable Fees

"In September, The Athletic calculated that watching major @NFL games last season would cost more than $600," @retauber of @TheAthletic reports. But isn't 85% of that six months of cable, satellite, or @YouTubeTV? Every Washington @Commanders game was aired on...

By Ted Hearn
Morgan Bypasses SFA’s Centurion Endorsement
SocialMay 10, 2026

Morgan Bypasses SFA’s Centurion Endorsement

Morgan just skips right over the SFA endorsement of Centurion, I see. Although, by all means, make Mitch Sylvestre the spokesperson for the movement. https://t.co/CtRWewNv9c

By Andrew Leach
MLB Catcher Salaries Jump
SocialMay 10, 2026

MLB Catcher Salaries Jump

I built a simple website to see exactly how much each MLB backstop has changed over the last 10 years. Can you count the additional ads? All 30 comparisons below ⬇️ https://t.co/Y9glyNEMzP

By Jacob Feldman
White House's $1,000 NFL Ticket Claim Sounds Ridiculous
SocialMay 10, 2026

White House's $1,000 NFL Ticket Claim Sounds Ridiculous

$1000/game to watch the NFL? Ummmm.....not so much Who's writing these talking points at the White House? Sheesh.

By Austin Karp
1961 Sports Broadcasting Act Shields only Free TV, Not Streaming
SocialMay 10, 2026

1961 Sports Broadcasting Act Shields only Free TV, Not Streaming

To add, the Sports Broadcasting Act of 1961 (which Trump is referring to) only exempts from antitrust scrutiny national TV deals broadcast via sponsored telecasting, meaning free, over-the-air. It does nothing for streaming, cable TV or paid satellite TV. https://t.co/K0g9K4Trkx....

By Michael McCann
Premier League Owners Prioritize Profit over Fan Safety
SocialMay 10, 2026

Premier League Owners Prioritize Profit over Fan Safety

According to the @PremierLeague club owners are doing nothing wrong if they own unauthorised ticket resellers and sell tickets to away fans who end up in the home end and it kicks off. Fan safety 0 Billionaires making more money...

By Kieran Maguire
Sports Writers Rarely Challenge Subsidy Narrative
SocialMay 10, 2026

Sports Writers Rarely Challenge Subsidy Narrative

Sports organizations have told sports writers for years that sports lose money and sports need public taxpayer subsidies. Don’t remember many sports writers questioning that story.

By David Berri
New Podcast Features @Pkafka Discussing ESPN, NFL Media, Creator Economy
SocialMay 10, 2026

New Podcast Features @Pkafka Discussing ESPN, NFL Media, Creator Economy

New pod: @pkafka joins to hash topics ranging from the business behind ESPN to NFL media talks to the creator economy. https://t.co/yLidM9Uupr

By John Ourand
Hamilton Accies Face Third HMRC Winding‑up Petition This Month
SocialMay 10, 2026

Hamilton Accies Face Third HMRC Winding‑up Petition This Month

Hamilton Accies hit with HMRC winding up petition as owner faces THIRD such notice in a month - Daily Record https://t.co/0OzaFE7LBF

By Kieran Maguire
WNBA TV Surge, yet $40 League Pass Still a Steal
SocialMay 10, 2026

WNBA TV Surge, yet $40 League Pass Still a Steal

There's a record 200+ WNBA games on national TV this year, but WNBA League Pass still looks like a good deal at $40/season. It'll include 167 games (minus local blackouts) by my math.

By Jacob Feldman
Missing Decade-Old Details Expose Modern Sports Media Gaps
SocialMay 10, 2026

Missing Decade-Old Details Expose Modern Sports Media Gaps

This story was written a decade ago btw. If you didn’t see any of these details in today’s coverage of Bobby Cox’s death, that says a lot about today’s sports media landscape. https://t.co/Ioofgll2LT

By A.J. Perez
Podcast Predicts CFP Shifts, Big Ten Cash, Oregon's Future
SocialMay 10, 2026

Podcast Predicts CFP Shifts, Big Ten Cash, Oregon's Future

new 'Canzano & Wilner' podcast with @johncanzanobft examines NCAAT exp, the CFP's next move, Big Ten $$$, Phil Knight and the future of Oregon FB https://t.co/9OVFaHrqSk

By Jon Wilner
NESN App Costs $1.41 per Sox Game, Extra Fees Looming
SocialMay 9, 2026

NESN App Costs $1.41 per Sox Game, Extra Fees Looming

So, @Dave_Dyer @PressHerald: @NESN app has 145 @RedSox games in 2026 (at 89.5%, isn't that a super-majority?) The app is $29.99 a month, which comes to $205.03 for the seven-month @MLB campaign. Not bad, at $1.41 a game. (Do MLB...

By Ted Hearn
Star Power and ABC Boost WNBA Viewership Surge
SocialMay 9, 2026

Star Power and ABC Boost WNBA Viewership Surge

If you want an early line on WNBA viewership, as my guys @AustinKarp and @paulsen_smw will attest, watch out for the @IndianaFever-@DallasWings viewership number when it comes out next week. Caitlin Clark is back healthy. Paige Bueckers is a TV...

By Richard Deitsch
Sports Media Shifts: NFL Courts Netflix, March Madness
SocialMay 9, 2026

Sports Media Shifts: NFL Courts Netflix, March Madness

NEW PODCAST: @paulsen_smw, @Armand_Broady & @derekfutterman return for the Sat. roundtable. Topics: What March Madness expansion means for consumers/media; the NFL vs. Fox vs. Congress; the NFL heavily courting Netflix & big NBA viewership. TO LISTEN: https://t.co/ldSOoKDIvD

By Richard Deitsch
Ballpark Research Reveals Team-Media Revenue Secrets
SocialMay 9, 2026

Ballpark Research Reveals Team-Media Revenue Secrets

Camden Yards in lede. Already hooked. Started my career at Orioles RSN doing distribution + local ad sales. That backstop was inventory we actively thought about. Excellent research x ballpark-by-ballpark visual treatment is genuinely brilliant. Nice work @JacobFeldman4. 👏 Assigning this to every...

By T.K. Gore
Community Leaders' "Economic Impact" Numbers Are Usually Fabricated
SocialMay 9, 2026

Community Leaders' "Economic Impact" Numbers Are Usually Fabricated

I often wonder why there hasn't been a big journalistic expose on the ridiculousness of these "economic impact" figures that community leaders trot out. I'm not aware of a single case where the presented numbers weren't totally made-up nonsense. It's...

By J.C. Bradbury
ESPN's Tiny Revenue Gains Mask Massive Rights Costs
SocialMay 9, 2026

ESPN's Tiny Revenue Gains Mask Massive Rights Costs

⬆️ On the top-line: #ESPN paid significant equity (10% @ $30 billion valuation) to squeak out minimal top-line revenue growth in its first consolidated quarterly earnings reports (Q2/FY2026): reporting $4.6 billion I n revenue for its sports division, solely crediting...

By Yannick Ramcke
ScoreBet Pushes Risky Low Limits; States Should Intervene
SocialMay 9, 2026

ScoreBet Pushes Risky Low Limits; States Should Intervene

ScoreBet really taking some risks out here lmao. States really shouldn’t let sportsbooks have THIS low of limits https://t.co/IuVSx471JS

By Ryan Glasspiegel
Saturday's SportsBiz Highlights: The Highlight Reel Recap
SocialMay 9, 2026

Saturday's SportsBiz Highlights: The Highlight Reel Recap

It’s Saturday, which means The Highlight Reel, @Sportico’s recap of the top #SportsBiz stories. Sign up for all our newsletters here ⤵️ https://t.co/YDv6TFimqx https://t.co/WKQ8oPsh3u

By Scott Soshnick
Infosys Takes US Court Action Over $5M Arbitration Award
SocialMay 9, 2026

Infosys Takes US Court Action Over $5M Arbitration Award

Infosys moves US court over $5 million arbitration award against former Everton prospective owner 777 Partners https://t.co/RJO3jkT0YM

By Kieran Maguire
PE Capital Floods College Sports, Outpacing Demand
SocialMay 9, 2026

PE Capital Floods College Sports, Outpacing Demand

Counter to the narrative, it would appear that as of this moment, the supply of Private Equity capital in the college sports space far exceeds the demand…

By Patrick Crakes
Amazon Nails NFL, NBA Streams but Mismanages Crowd Noise
SocialMay 9, 2026

Amazon Nails NFL, NBA Streams but Mismanages Crowd Noise

Amazon has overall done a great job with NFL and NBA. But I don’t think they’ve gotten the crowd noise levels right for either yet.

By Ryan Glasspiegel
One Bye Week Boosts Big Ten Fox Friday Lineup
SocialMay 9, 2026

One Bye Week Boosts Big Ten Fox Friday Lineup

Key reason there's a bit more meat on the Fox Friday lineup in the Big Ten: one bye week. That will have a greater (positive) impact on the weekly inventory than many realize for all conferences

By Jon Wilner
WNBA Launches Biggest Season Ever with Expansion, Record Contracts
SocialMay 8, 2026

WNBA Launches Biggest Season Ever with Expansion, Record Contracts

Tonight marks the start of the #WNBA’s biggest season ever. Literally. New larger media deals with increased exposure. Two expansion franchises. The biggest player contracts in the league’s history.

By Jake Kline
WNBA League Pass to Offer Spanish Language Option
SocialMay 8, 2026

WNBA League Pass to Offer Spanish Language Option

One interesting media thing: The league is working on getting WNBA League Pass in Spanish.

By Richard Deitsch
Canada Drives Half of WNBA Merchandise Sales, Commish Says
SocialMay 8, 2026

Canada Drives Half of WNBA Merchandise Sales, Commish Says

WNBA commish Cathy Engelbert is in town for tonight's @WNBA first-ever game for the @TempoBasketball. Called it an "emotional day" for her given her time here before. Said there was an "authenticity" and "energy in investment with Canadian fans" when...

By Richard Deitsch
NFLSchedule Drops May 14; GMFB Unveils International Slate
SocialMay 8, 2026

NFLSchedule Drops May 14; GMFB Unveils International Slate

#NFLSchedule Release confirmed for Thursday, May 14 at 8 pm et. Expect media partners to sprinkle some announcements in the lead-up, particularly with #Upfronts going on. #GMFB will reveal the international slate Wednesday morning. #NFL

By Jake Kline
Follow Charlotte Henry: Your Go‑To Sports Media Expert
SocialMay 8, 2026

Follow Charlotte Henry: Your Go‑To Sports Media Expert

Want to give a Friday shout out to the amazing @charlotteahenry who is an essential go to resource on all sports media and business of media news at her site The Addition. She’s also the author of Streaming Wars....

By Izabella Kaminska
See How MLB Broadcast Ads Evolved 2016‑2026
SocialMay 8, 2026

See How MLB Broadcast Ads Evolved 2016‑2026

🚨🚨 @JacobFeldman4 just built a website that will let you see every single @MLB team's backdrop in 2016 vs. 2026. If you're curious about how advertisements (and new camera angles) have crept into baseball broadcasts, it's a fascinating tool. Quick...

By Eben Novy‑Williams
AI Reveals Decade-Long Surge in Home‑Plate Ads
SocialMay 8, 2026

AI Reveals Decade-Long Surge in Home‑Plate Ads

Some people are using AI to automate their daily work tasks. Naturally, I used it to help me visualize just how many ads have been added behind home plate at each MLB stadium over the last 10 years. Results (and interactive...

By Jacob Feldman