UFC Gym to Open Seven Locations in Spain

Why It Matters

The move gives UFC Gym a foothold in Europe's second‑largest fitness market, diversifying revenue and leveraging the growing popularity of mixed‑martial‑arts training. It also signals a shift toward premium, experience‑driven gym concepts in Spain.

Key Takeaways

• UFC Gym rebrands six CR7 Fitness locations in Spain.
• Seven gyms launch with Signature and Jiu Jitsu formats.
• Global footprint reaches ~200 gyms, 60 in U.S. as of 2025.
• Expansion targets broader European market beyond initial Spanish sites.

Pulse Analysis

The UFC brand, long synonymous with mixed‑martial‑arts entertainment, has been translating its cachet into the fitness sector through UFC Gym. With roughly 200 locations worldwide at the close of 2025, the chain has built a reputation for high‑intensity, community‑driven workouts. Spain, the continent’s third‑largest economy and a fast‑growing health‑and‑wellness market, represents a logical next step. By launching seven clubs, UFC Gym taps into a demographic that increasingly values functional training and combat‑sport inspired programs, positioning itself ahead of traditional health clubs.

The Spanish rollout features two distinct concepts. UFC Gym Signature offers a full‑service environment—strength machines, cardio zones, functional areas, recovery suites, and wellness services—catering to members who seek a comprehensive fitness experience. In contrast, UFC Gym Jiu Jitsu delivers a boutique setting focused on boxing, kickboxing, and mixed‑martial‑arts technique, appealing to enthusiasts and athletes looking for specialized instruction. Six of the sites are rebranded CR7 Fitness facilities, allowing UFC Gym to inherit existing memberships and prime locations while introducing its ‘Train Different’ philosophy.

Beyond Spain, the launch signals the first phase of a broader European push, where UFC Gym aims to replicate its hybrid model in markets such as France, Italy and the UK. The expansion could diversify revenue streams and reduce reliance on the U.S. market, which currently accounts for roughly 30 % of the brand’s earnings. Analysts will watch membership uptake and ancillary services like personal training and merchandise, as these metrics often drive profitability in boutique fitness chains. For investors, the Spanish entry offers a tangible milestone in the company’s global growth roadmap.