The World Cup Ticket Going for $2,500–And It's Not Even the Final

Wall Street Journal (WSJ)
Wall Street Journal (WSJ)May 27, 2026

Why It Matters

Surging resale prices signal intense demand and reduced affordability for marquee matches, boosting short-term revenue for secondary markets but risking fan alienation and reputational costs for organizers. The pricing dynamic could shape future ticketing policy, allocation and regulatory scrutiny of the secondary market.

Summary

Resale data shows a World Cup group-stage match—Portugal vs. Colombia in Miami—has a $2,500 “get-in” price, higher than typical Super Bowl tickets and second only to the final. The pricey listing reflects a high-profile matchup between two top-15 teams, Cristiano Ronaldo likely playing his final World Cup, and Miami’s large Colombian diaspora. The market is already marked by unprecedented resale inflation, with one fan reporting he paid $8,650 for three tickets. Analysts point to demand concentration and limited supply in key venues as drivers of the sticker shock.

Original Description

The World Cup that kicks off next month in North America has been defined by sticker shock ever since tickets first became available.⁠
#WorldCup #Soccer #WSJ

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