Star Alliance Welcomes ITA Airways as Lufthansa Group — But Eurowings Is Not

Why It Matters

The addition boosts Lufthansa Group’s competitive edge in Europe and enhances passenger connectivity across the alliance, while highlighting the industry’s dual‑strategy of premium networks alongside low‑cost subsidiaries.

Key Takeaways

• ITA Airways joins Star Alliance as 26th member
• Integration adds 350 daily flights, 16 million passengers
• Lufthansa Group gains stronger Southern Europe presence
• Eurowings remains outside alliance, stays low‑cost carrier
• Alliance now covers 17,500 daily flights worldwide

Pulse Analysis

Star Alliance’s decision to admit ITA Airways reflects a broader strategic shift toward consolidating premium carriers in key geographic markets. By weaving Italy’s two major hubs—Rome Fiumicino and Milan Linate—into its global network, the alliance not only restores the connectivity lost after Alitalia’s exit but also offers members a seamless gateway to Southern Europe. For Lufthansa Group, the move cements its position as the dominant full‑service player in the region, leveraging ITA’s extensive route map and frequent‑flyer integration to attract high‑value travelers seeking consistent alliance benefits.

The contrasting treatment of Eurowings underscores the growing prevalence of hybrid airline groups that operate both full‑service and ultra‑low‑cost subsidiaries. While ITA aligns with Star Alliance’s standards for network integration, lounge access, and reciprocal mileage programs, Eurowings focuses on cost‑efficient point‑to‑point flights, deliberately forgoing alliance perks. This dual‑model enables Lufthansa to capture diverse market segments: premium passengers enjoy the seamless experience of a global alliance, whereas price‑sensitive travelers benefit from Eurowings’ lower fares and flexible routing. The strategy also safeguards the group’s market share on routes where Eurowings can act as a feeder into the broader Star Alliance ecosystem.

For the industry, ITA’s accession signals that major alliances remain vital tools for expanding market reach and enhancing customer loyalty, even as low‑cost carriers proliferate. The addition pushes Star Alliance’s daily flight volume past 17,500, reinforcing its claim as the world’s largest airline network. Travelers can now expect smoother connections, broader lounge access, and unified frequent‑flyer recognition across Europe and beyond. Meanwhile, competitors will need to evaluate whether similar integrations or distinct low‑cost arms can deliver comparable strategic advantages in an increasingly segmented aviation landscape.