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HomeIndustryTransportationVideosOil Hit $100. What Happens to Travel Now?
TransportationHotels

Oil Hit $100. What Happens to Travel Now?

•March 13, 2026
Skift
Skift•Mar 13, 2026

Why It Matters

Sustained higher oil would raise fuel costs, boosting airfare and travel expenses and adding inflationary pressure to the global economy; combined with airport service disruptions from the shutdown, consumers and travel companies face near-term pain and operational risk.

Summary

Oil briefly topped $100 a barrel over the weekend before settling around $85, marking roughly a 35% month-over-month rise amid heightened Middle East geopolitical tensions. Hosts link the spike to risks around the Strait of Hormuz and recent U.S.-Iran developments, warning of broader macroeconomic fallout if prices remain elevated. The discussion also highlights immediate travel impacts: heightened uncertainty for flyers, disrupted airport services during the U.S. partial government shutdown, and intermittent availability of Global Entry and TSA PreCheck. Travel industry friction is compounded by rapid news cycles and operational disruptions at smaller terminals and carriers.

Original Description

Oil briefly crossed $100 a barrel, and the travel industry is already feeling the pressure.
In this episode of the Skift Travel Podcast, Sarah Kopit returns from ITB Berlin to join Seth Borko for a wide-ranging conversation on the cost pressures building across travel. They start with the immediate question facing airlines: what happens when jet fuel spikes and the economics of flying start to break down? Seth walks through just how exposed airlines are to higher fuel prices, why those costs can overwhelm industry profits, and what that could mean for fares, capacity, and competition.
They also unpack Sarah’s real-time travel experience during a chaotic week of war headlines, a partial government shutdown, TSA uncertainty, and Global Entry disruptions.
Then the conversation shifts to one of Skift Research’s newest reports: how Gen Z differs from millennials as travelers. The takeaway is not that Gen Z has given up on travel, but that affordability, debt, shopping, and skepticism toward AI are shaping this generation’s behavior in very different ways. Sarah and Seth debate whether the industry is overestimating how much young travelers want AI involved in planning and booking trips.
The episode closes with lighter notes on Berlin, Condor, movie picks, and the week’s winners and losers, but the core throughline is clear: travel is still resilient, but cost pressure and consumer behavior are getting more complicated.
Episode Timestamps:
4:40 Government shutdown and airport chaos
8:20 Why oil prices matter for airlines
14:05 Spirit Airlines and the budget travel debate
16:00 Skift Research: How Gen Z travels differently
24:00 Do Gen Z travelers trust AI?
28:00 Why travel is always a big decision
31:10 Myth vs Fact: Do oil prices set airfares?
33:15 ITB Berlin recap and travel tips
41:00 Winners, losers, and the bet of the week
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