Google Meridian Partner Stories: Digitl

Why It Matters

The case demonstrates Meridian’s practical ROI for marketers: high explanatory power and measurable incremental revenue gains, validating MMM as an operational tool for budget optimization. For advertisers and agencies, it signals that certified partners can rapidly deploy scalable, trustable models to inform channel investment decisions.

Summary

Digitl, the first certified Google Meridian partner in EMEA, presented a live case study showing how it used Meridian to run marketing-mix modeling for a major online travel brand. The agency harmonized three years of data across 10 channels, produced a model that explained roughly 90% of revenue, and identified actions that delivered a 3.8% increase in incremental revenue. Digitl emphasized its neutral, agency-agnostic positioning, end-to-end services from data engineering to modeling, and an iterative deployment approach that focuses on model stability, business priors and operationalizing optimization. The project was positioned as a repeatable Meridian workflow now being applied to follow-up engagements with the client.

Original Description

Join certified EMEA partner, @Digitl, as they break down their approach to Meridian deployment and show you how they helped Fluege.de:

Build stable models that can explain up to 90% of revenue.

Translate business intuition into robust Priors.

Operationalize advanced Geo-Level Optimization.

A must-listen for measurement enthusiasts building MMMs.

#MeridianMMM #MarketingAnalytics #DataScience #MMM