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Publicis to Acquire LiveRamp in $5.5B Deal Amid Neutrality Concerns
Publicis Groupe announced a definitive agreement to acquire data‑collaboration platform LiveRamp for roughly $5.5 billion. Rivals Omnicom and Stagwell warned the merger could erode LiveRamp’s neutrality, but Publicis and LiveRamp pledged to keep the platform open and neutral.
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Kajaria’s ‘Log Toh Poochenge Hi’ Turns Home Design Into a Nationwide Conversation Ft. Ranveer Singh and Rashmika Mandanna
For decades, categories like tiles and surfaces have largely communicated through durability, finish and functionality. Kajaria’s latest campaign, Log Toh Poochenge Hi, attempts something more culturally layered. It shifts the conversation from what goes into a home to what a home says about the people living in it. And that distinction matters. Within a month of launch, the campaign has crossed 250 million views across digital platforms, gaining visibility across television, cinema, outdoor, retail and social media ecosystems. But the campaign’s larger significance lies not merely in scale. It lies in the insight driving it. Kajaria’s central proposition is built around a familiar social behaviour: when a home stands out aesthetically, people notice, comment and inevitably ask questions. In advertising terms, it is a smart reframing of aspiration. The brand is no longer selling tiles as a functional product. It is selling visibility, admiration and social signalling. Featuring Ranveer Singh, who has been associated with the brand for over seven years, alongside Rashmika Mandanna as Kajaria’s new brand face, the campaign signals the brand’s continued focus on aspirational living and contemporary home aesthetics. Their combined screen presence adds familiarity, energy and visibility to the campaign’s central narrative around expressive living spaces. Selling aspiration, not inventory What Kajaria appears to understand well is that the Indian home improvement market has changed dramatically over the past decade. Consumers today do not merely renovate homes. They curate them. Instagram, Pinterest, architecture influencers and lifestyle content have fundamentally altered how people think about interiors. Kitchens, balconies and living rooms are increasingly photographed, shared and evaluated publicly. In that environment, surfaces become visual identity markers. Kajaria’s campaign taps directly into that behavioural shift. Instead of talking about technical specifications, the communication focuses on emotional payoff. A beautifully designed home becomes a conversation starter. The line "Log Toh Poochenge Hi" works because it captures a distinctly Indian social reality. Admiration is often expressed through curiosity. That makes the campaign culturally sticky. Commenting on the association, Chetan Kajaria, vice chairman at Kajaria Ceramics, said, “At Kajaria, we are constantly evolving to stay aligned with the aspirations of modern Indian consumers. Bringing Rashmika Mandanna on board alongside Ranveer Singh reflects our commitment to building a strong cultural connect with homeowners across regions. We look forward to leveraging this powerful partnership to further strengthen our engagement with customers and inspire beautiful living spaces across the country.” A category learning in storytelling The campaign also reflects a larger evolution underway in the building materials and home décor sector. Traditionally, many brands in the category relied heavily on dealer networks and specification-led advertising. Increasingly, however, brands are borrowing cues from lifestyle, fashion and luxury marketing. Kajaria’s latest push sits firmly within that transition. The campaign has been amplified through influencers, entertainment-led integrations and social-first conversations, suggesting that the brand is not merely chasing reach, but cultural participation. The objective appears to be long-term premiumisation rather than short-term visibility alone. Announcing the campaign, Rishi Kajaria, managing director of Kajaria Ceramics Ltd., said, “At Kajaria, we have always believed that strong brands are built on consistency and relevance. Our association with Ranveer Singh over the past several years has significantly strengthened our aspirational positioning and national recall. With Log Toh Poochenge Hi, we are celebrating the idea that great design never goes unnoticed, it becomes a talking point. We are delighted to have Rashmika Mandanna join us as we continue to evolve this narrative.” That emphasis on “talkability” is particularly important in contemporary advertising. In crowded categories, visibility alone rarely guarantees memorability. Campaigns increasingly need to create social cues and repeatable cultural language. Kajaria’s tagline is designed precisely for that. The power of familiar faces Ranveer Singh’s long-standing partnership with the brand also highlights another important advertising principle: consistency compounds over time. Many brands frequently rotate celebrities in pursuit of novelty, often weakening long-term recall in the process. Kajaria’s continued association with Singh gives the brand a recognisable personality architecture. His energetic and expressive public image aligns naturally with the campaign’s central idea of homes that stand out and invite attention. Speaking on his long-standing association with the brand, Ranveer Singh said, “My journey with Kajaria has been incredible over the years. What I love about the brand is its constant drive to innovate and push boundaries in design. Homes today are about personality and fearless self-expression, something Kajaria has always celebrated. It’s exciting to bring this alive through Log Toh Poochenge Hi.” Rashmika Mandanna added, “I’m super excited to be a part of the Kajaria family, because they truly understand how today’s generation wants their homes to look and feel. I love how their designs help transform everyday spaces into something inspiring and personal. Log Toh Poochenge Hi beautifully captures that emotion.” Kajaria continues to focus on technology-led manufacturing, contemporary design and expansion across residential and commercial segments through its nationwide dealer and showroom network. But with Log Toh Poochenge Hi, the company is also making a larger branding play. It is attempting to own a cultural emotion around homes: the pride of creating a space so distinctive that people cannot help but ask about it.
afaqs! (India)
EBay Live Doubles Down on Gaming-Led Fandom and Collectables Culture in Campaign via Dentsu
eBay Australia, in partnership with dentsu, has launched a new integrated campaign spotlighting its live shopping experi...
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Thread by @Thedigitalpremlata
Most founders think their Meta Ads stopped working because CPMs increased or competition got aggressive. But after looking deeper, the real issue is usually the funnel. Weak landing pages quietly destroy high-intent traffic every day. More spend only makes the leak bigger.
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I built a skill that designs paid ad campaigns — platform selection, campaign architecture, targeting, bidding strategy, conversion tracking, and optimization loops across Google, Meta, LinkedIn, and TikTok. You describe your goals and budget, and it recommends the right platforms, structures your campaigns, sets up targeting, and builds the weekly optimization cadence. Most paid ad accounts waste budget because the campaign structure is wrong. This gets the architecture right first, then layers on targeting and creative. It's called /paid-ads and it's part of Marketing Skills — a free, open source collection of 40 marketing skills for AI agents like Claude Code, Cursor, and Codex. npx skills add coreyhaines31/marketingskills