Publicis Acquires LiveRamp for $2.2bn
French advertising giant Publicis Groupe announced the acquisition of US ad‑tech firm LiveRamp for $2.2 billion. The deal aims to boost Publicis's data‑collaboration capabilities as AI‑driven marketing grows. LiveRamp will become part of Publicis’s suite of data‑focused services.
Mistplay Acquires MyChips SRL to Expand Rewarded Advertising Platform
Mistplay, a leading play‑and‑earn rewards platform for mobile gamers, announced the acquisition of MyChips SRL, a subsidiary of MAF. The deal expands Mistplay’s LoyaltyPlay network across North America, APAC and Europe, enhancing its rewarded advertising capabilities. Financial terms were not...
ON THE HOUSE Raises $1.7M Seed Round Led by Purpose Ventures to Expand Social OOH Network
Australian startup ON THE HOUSE announced a $1.7 million seed round led by Purpose Ventures with participation from UniQuest Extension Fund and Startmate. The funding will support the rollout of 50 new digital dispensers across the country, expanding its social...