Performance Max: The Black Box D2C Brands Ignore
Performance Max Blindspots Your D2C brand is running Performance Max on Google and you have no idea where your money is actually going. That's not a campaign. That's a black box. PMax runs across Search, Shopping, Display, YouTube, Gmail and Maps — all at once. Google decides everything. You see almost nothing. No search terms. No placement data. No creative performance breakdown. You're just watching spend go up and hoping conversions follow.
Gemini Omni Delivers $0.70 AI UGC
Gemini Omni just made AI UGC ads insanely cheap and realistic. WATCH HERE 👉 https://t.co/4riocaPwVt In this video, I test Gemini Omni to create viral UGC-style ads for ecommerce at just $0.70 per video and the results are genuinely crazy. I break...
AI Powers Scene-Level CTV Targeting for Precision Ads
Streaming advertisers are moving beyond broad audience segments and into AI-powered precision at the scene level. In Episode 3 of From Show to Scene sponsored by @wurlctv, Dave Bernath, CEO of @wurlctv, joined AdTechGod and @JeremyBloomHere to discuss how CTV targeting...
Editing Meta Ads Resets Learning—Avoid Frequent Changes
Every time you edit your running Meta campaign, you are resetting it back to zero. Most D2C brands don't know this. Meta's learning phase needs 50 conversions per ad set to stabilise. That takes time. That takes patience. But the...
Viral Ads Require Risky, Creative, Unconventional Strategies
“The biggest reason this is so effective is that no one has done this in SF…. In order to go viral with paid advertising, you have to try something new. Take risk. Be creative. Otherwise you're paying a premium just...
Boost Meta Reach by Optimizing Ads for Daily Unique Impressions
Take your top best performing ads. Launch a sales campaign, but instead of optimizing for purchases, optimize for daily unique reach. Launch that campaign at like 5% of total spend. To me this has been the biggest contributor overall to...
AI Becomes Sales Teammate in Self‑Serve Ad Tech
Self-serve ad tech is rewriting the ad ops playbook. DanAds’ Ray Adamson says AI is the new sales teammate. Get the real story inside. https://t.co/ANJOg1u9i1 https://t.co/YY45dvY5th
Agencies Fear Rising AI Threats Amid Tougher Digital Ads
Agencies' Concerns Mount as Digital Advertising Becomes Harder and AI Threat Grows - Marketing Charts https://buff.ly/e32NpUX
June 1 Google Updates: Core, AI Mode, Ads Controls
It's New 6/1: Google May core update heated, @mordyoberstein on AI Mode sliding link cards, @TheMarketingAnu Google Ads brand search controls and @gregfinn on lead management in Google Ads https://t.co/lAHAK7ECgs
AI Testing System Delivers 4x ROAS for DTC Ads
After managing 7-figure ad budgets across 20+ DTC brands, here's the AI creative testing system that's hitting 4x ROAS in 2026: → Mine top 50 ads in your niche (Meta Ads Library) → Strip them into 10 hook patterns → Run each hook...
Trim Audience Network, Consolidate Campaigns, Boost Meta ROI
What is working for me on Meta right now: 1. Cutting audience network entirely has resulted in a substantial increase across the board. I laid out when I do this vs leaving on in a tweet last week. Hat tip @rokhladnik...
Google Ads Launches Prospect Mode for Cold Leads
New Google Ads Prospect mode - to go after cold leads https://www.seroundtable.com/google-ads-prospects-mode-41407.html hat tip @hanakobzova #googleads #google #ppc
Snap's Subscription Model Isn’t a Viable Benchmark for Meta
$SNAP’s subscription product is not a useful benchmark for $META’s in estimating potential subscription revenue. First, Meta already has a subscription product: Meta Verified. That’s the most direct opportunity for establishing a conversion baseline. It’s low. One might also look...
Scaling Fails when Funnels Attract Low‑intent Buyers
Most businesses don’t fail while scaling. They slowly lose control of profitability. A founder I worked with was spending ₹9L/month on ads generating decent sales, but CAC had increased 38% in under 60 days. Their first thought was: “Maybe we...
Google Merchant Center Adds Conversational Attributes for AI Mode
Google Merchant Center's new conversational attributes for AI Mode, Gemini and other AI-surfaces https://t.co/mU9iO3n3R8 https://t.co/wZksEZno2d