The Times Introduces AI-Generated Audiences for Better Ads
The Times has launched a product that allows advertisers to use AI-generated audiences to improve ad effectiveness. They laid out how it works to me for The Current https://t.co/UXFE7hq9qk
YouTube Launches Shoppable Ads via Universal Commerce Protocol
UCP Everywhere :) -> UCP Coming to YouTube: YouTube is enhancing its advertising capabilities by introducing shoppable ads that integrate a 'Buy now' button leveraging Universal Commerce Protocol https://t.co/abrXcgNBHm https://t.co/drDpt8vOvi
Google Unifies Ads and Analytics Advisors Into AI Agent
Google Ask Advisor brings together Ads Advisor and Analytics Advisor into one AI-agent advisor https://www.seroundtable.com/google-ask-advisor-41354.html #google #googleads #googleanalytics #googlemerchantcenter #gml
AI Mode Adds Ads, Gemini Explainers, and Lead Chatbot
Ads coming to AI Mode and Gemini custom explainers next to ads. Also, Business Agent for Leads - lets leads chat with a chatbot based on your website and potentially be turned into leads. Interesting. https://t.co/u9L9MLypZc https://t.co/eW5hC60mXW
Search Shifts to Hybrid Chatbots, Ending Static Queries
Google’s Gambit, Part 4: The end of Static Search The commercial opportunity as Search converges to a hybrid chatbot interface is fairly obvious: more queries (demonstrable, from Google’s disclosure), more ad exposures per Search session (given the conversational nature of chatbot...
Microsoft Advertising Rolls Out New Import, Bidding, and Reporting Tools
Microsoft Advertising import center, cross-account portfolio bidding, bidding strategy reports, and custom column conversion metrics updates https://t.co/1gHBVunycp https://t.co/N4fLanRf5H
AI‑Powered Growth: Rapid Winning Creatives Every Week
Most brands don’t lose because of bad products. They lose because they can’t produce enough winning creatives fast enough. TempoAI is trying to change that completely. An AI Head of Growth that: • studies competitor ads • analyzes your brand • finds new hooks & angles •...
Walmart Boosts Ad Relevance by Prioritizing Semantics over Clicks
How Walmart improved sponsored search by prioritizing semantic relevance over engagement Candidate retrieval in ad / RecSys systems often uses a user's historical engagement data as a proxy for relevance. But researchers at Walmart argue that this approach is incomplete in...
Real Faces Beat AI Labels in Ad Clicks
I've launched 50+ AI image ads in the last 90 days. Here's the pattern: Ads with "AI model" front-and-center got 0.4% CTR. Ads with a real-looking face holding the product got 2.1% CTR. Your assumption that "AI" sells is wrong. Authenticity sells. AI...
Bipartisan Bill Bars Sports Betting Ads Targeting Minors
US Sens Katie Britt and Richard Blumenthal have introduced a bipartisan bill that would prohibit social media companies, other ad websites from "targeting minors with sports betting through online advertising," per release announcing the proposal
First-Price RTB Bidding Requires Joint Causal Value Learning
Can causal value be learned jointly with auction mechanics in a first-price RTB setting? A new paper from researchers at NYU and elsewhere argues that RTB bidding in first price auctions is fundamentally a causal inference problem, not simply an auction...
AI Ads Match Human Performance—Unless Consumers Detect AI
AI-generated ads perform roughly as well as human-created ads, unless consumers suspect they were generated by AI. Researchers from the Technical University of Munich, Columbia Business School, Harvard Business School, and elsewhere analyzed more than 16 billion ad impressions and 116...
AI Advertising Splits Into Creation, Management, Targeting, Measurement
Components of AI-enabled advertising From my perspective, AI-enabled advertising pertains to the AI-enriched mechanisms used to generate advertising creative and to serve it to users: in other words, how ads are created, how ad campaigns are managed and optimized, how ads...
Google Trials Merchant Advisor for Merchant Center
Google is testing Merchant Advisor - like Google Ads Advisor but for Merchant Center https://t.co/galzBRS8At via Tamara Hellgren and @hanakobzova https://t.co/urmbmPCJe9
Streaming Ads Overtake TV as Infrastructure and Patience Pay
From today's @WSJ featuring @AntennaData: The TV Ad Market Is Being Taken Over by Streaming Platforms. I wrote about this years ago when the industry was fretting that streaming had reached its cap: advertising revenue trails consumer behavior by 3-5...