Google Trials Merchant Advisor for Merchant Center
Google is testing Merchant Advisor - like Google Ads Advisor but for Merchant Center https://t.co/galzBRS8At via Tamara Hellgren and @hanakobzova https://t.co/urmbmPCJe9
Streaming Ads Overtake TV as Infrastructure and Patience Pay
From today's @WSJ featuring @AntennaData: The TV Ad Market Is Being Taken Over by Streaming Platforms. I wrote about this years ago when the industry was fretting that streaming had reached its cap: advertising revenue trails consumer behavior by 3-5...
Meta's Low‑CPC Tricks Inflate Attribution, Hurt Conversions
When Meta burns spend on low-CPC placements and ads, it's chasing easy attribution credit from people who were already likely to buy within your attribution window. Before the March 2026 attribution update, it didn't even need link clicks to do this....
Advertisers Crave Broader Agentic Tools, Will Boost Spend
Performance advertisers are seeing results with Agentic advertising, but they want more. Advertisers want more agentic options outside of search and social, and they would invest a lot more if the right agentic tech existed. Great insight from a new study...
Automate Budget Pacing to Stop Noon Spend Drain
Why does your PPC budget vanish by noon or barely spend at all? Most "solutions" are too theoretical to be useful. Episode 1 of our new series breaks down the real mechanics of budget pacing and how to automate the fixes. Watch...
New Updates: Google Merchant for Agencies & YouTube Integration
It's New 5/12: Google Merchant Center for Agencies for all @gregfinn, @TheMarketingAnu links Google Ads and YouTube, Bing Webmaster Tools HTTP/S does not distinguish & @mordyoberstein sees no colors https://t.co/3oFzs2Gvhi
Meta Sees Sharp Drop in Instagram Feed and Stories Traffic
Meta's performance this month has been incredibly odd. We're seeing a LOT of really poor traffic coming from IG. This is both Feed and Stories.
Avoid CPC Sponsorships; Brand Building Isn’t Just Clicks
Turned down newsletter sponsorship offers from Lovable and Superhuman this month bc the pricing was CPC, and that feels a bit too transactional for my taste. Brand-building and visibility with hyper- relevant audiences does not always translate cleanly to cost...
Amazon Owns Full‑Funnel Advertising with Proprietary Data
Two upfronts in… Both highlighted “Full Funnel” advertising and we are not yet at Amazon that owns the phrase leveraging a wealth of proprietary outcome data Here is how Amazon explains Full Funnel advertising https://t.co/QZkAa6yZ05
Lachlan Murdoch Debuts Live at Fox Upfront Pitch
🔥 1st time Fox’s Lachlan Murdoch has ever taken the stage to kickoff their upfront pitch to advertisers $FOXA @21CF https://t.co/GecQ4tcGKf
April 2026 Digital & Email Marketing Highlights You Missed
The Last Word on April 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/jTTjJyhPjt https://t.co/Y5PKtr2dSV
Identify AI Citation Gaps to Boost Search Visibility
🤖 Want to Improve Your AI Search Visibility? @semrush Enterprise AIO has one of the easiest ways to identify quick wins for AI citations... coincidentally called "Improve AI Visibility". 😉👇 It lists the URL sources that most strongly influence your...
Amazon Uses Tech to Combat Ad Fatigue
Amazon wants to conquer 'ad fatigue'-- the result of seeing the same commercial stream on your screen again and again -- with technology... https://t.co/SCHcp5ugM8
Media Buying Still Thrives Despite Doom Predictions
"This runs counter to the popular narratives right now: "media buying will be dead soon""
Real Data: AEO Tool Case Study Graph Validated
This is another graph of one of the public case studies on an AEO tool's website. You can't make this stuff up https://t.co/nijVGcj2K2
Google Rolls Out FAQ Rich Result Removal and Ads Updates
It's New 5/11: FAQ rich results gone, Google site reputation abuse adjusted by @mordyoberstein - @gregfinn says AdSense backs down & @TheMarketingAnu covers the new Google Ads features https://t.co/a603FZRWPu
High CPA Doesn't Mean Cut Top‑Spending Ad
Most media buyers looking at this would turn off the top spending ad because the CPA is the highest.
Top YouTuber Hosts Advertiser Event Amid Upfronts Week
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: https://t.co/lo6bZMGakz
TikTok's £3.99 Ad‑free Tier
TikTok is letting UK users pay to remove ads. If this removes all the Ninja coffee machine ads, it might be worth £3.99 a month 😅 https://t.co/KvkM2Wt2w7
Amazon Tackles Advertisers' Pain: Repeating Streaming Ads
Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over https://t.co/SCHcp5ugM8 via @variety
DIRECTV Makes Upfront Week Its Own Campaign
@DIRECTV Advertising came up with a pretty clever Upfronts campaign this year. The idea is simple: Upfront Week already reflects what @DIRECTV does every day by bringing the entire TV ecosystem together in one place. So they turned the week itself...
Cleaning Low‑Quality Content Boosts Site Performance Over Time
This is a cool one to watch: this site had a ton of low-quality programmatic content that it cleaned up late last year, and it's seeing the benefits now, ~8 months later https://t.co/R0M17fdNZv
Amsterdam Bans Meat and Fossil‑fuel Ads, a Global First
Amsterdam is the world's first capital city to ban public advertisements for both meat and fossil fuel products. Since 1 May, adverts for burgers, petrol cars and airlines have been stripped from billboards, tram shelters, and metro stations. https://t.co/uyJF2bP1Ay
Ad Stack Rebuilt Around Generative Retrieval
Fantastic new (from April) paper from Kuaishou on GR4AD (Generative Recommendation for ADvertising). Kuaishou has made several important recent contributions to generative recommendation systems, particularly with its OneRec architecture. But GR4AD advances a more radical proposition: that the modern advertising...
Variety Gives You a Head Start on TV Upfronts
TV's annual 'upfront' market kicks off tomorrow, but if you've been reading @Variety you are already weeks ahead of the news cycle.... https://t.co/gUUOL1UmlS
Advertisers Prioritize Sports in Annual TV Upfronts
What do TV advertisers want most during the sector's annual 'upfront' sales market? 1. Sports 2. Streaming 3. Spectacles 4. Not Much Else https://t.co/gUUOL1UmlS
Scale Ads Wisely: Track These Crucial KPIs
Writing Most businesses don’t fail because of bad products. They fail because they scale ads without understanding the numbers behind growth. If you’re running Meta or Google Ads, here are the KPIs that actually matter: • CAC (Customer Acquisition Cost)...
GlobalGPT Launches Open-Access AI Content Suite
Ok this is kind of wild. GlobalGPT just quietly added Seedance 2.0 and Wan 2.7. No invite code. No regional barrier. No waiting list. You can now generate AI ads, comic videos, dance clips, cinematic shots, and running videos from one tab. https://t.co/XaLDs2Qr5c
OpenAI Skips Agency-First Mistake, Learns From Google
OpenAI Read the Google Playbook. The Question Is Whether Marketers Did Too. Misunderstood Marketing - : Every Ad Platform That Went Agency-First Had to Walk It Back. OpenAI Didn't Wait. https://t.co/4yvevGcvYH
AI Deduces Personal Traits From Ad Exposure Alone
AI can infer personal traits from ad exposure patterns alone, turning everyday advertising streams into detailed profiles without direct access to private data https://t.co/2QKj8k2XtP
TV Shifts Focus From Viewers to Foot Traffic
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. TV networks are eager to strike ad deals based on connecting commercials to driving foot traffic in showrooms, sales of movie tickets and requests...
Ad Trackers Shared State Health Insurance Data with Social Media
Social Media Sites Got Information from Ad Trackers on US State Health Insurance Sites https://t.co/H2b2XTF5jg
ChatGPT Reveals Key Insight on Attribution Modeling
Nice little gem ChatGPT popped out during a conversation on multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing. https://t.co/aBXe4iLE3u
AI Will Separate Strategic Agencies From Basic Set‑ups
AI won’t kill Meta ad agencies. It will expose the ones that only sell basic setup work. Businesses still need humans for strategy, positioning, creative thinking, and profitable scaling. But agencies ignoring AI will absolutely fall behind, because speed and execution...
Programmatic Ads Now Drive over a Third of Spotify Revenue
Interesting data point from Spotify’s $SPOT earnings call last week: more than 1/3rd of its advertising revenue is now generated from “biddable” (programmatic) buying. https://t.co/iO6L7ngsmh
Chatbot Ads Slip By? Users Say They’ll Notice
This Article Claims You Probably Wouldn’t Notice if a Chatbot Slipped Ads Into Its Responses Well, I would certainly notice and would not like it at all https://t.co/aRMvQtJavM https://t.co/i2qsfiAfxf
Don't Kill Ads by Ad‑level CPA Alone
I've audited hundreds of accounts in the last year alone. The single most common mistake I see, across budgets big and small: advertisers turning off ads based on ad-level CPA. It's not their fault. The data makes it look obvious. But...
Google Ads Smart Bidding Now Offers More Budget Pacing Options
ICYMI: Google Ads Smart Bidding Exploration and budget pacing works in more ways https://t.co/gg4gBv5bXg https://t.co/izMFKytnFp
Ads in LLMs Spark Need for Trusted Subscription Model
As they add ads to LLMs this will be an even bigger problem. Creates an opportunity for a trusted LLM brand that can deliver on customer value. Maybe it has to be a subscription.
FTC Appears Indifferent as AI/UGC Ads Flood Market
It truly feels like the FTC straight up dgaf at all because these types of AI and UGC ads are rampant and there’s quite literally zero oversight.
More Data Points, Deeper Research Beats Generic Ads
📷 Six frameworks from this creative bundle that I'm stealing immediately: 1/ 160-200 data points per creative brief vs. the 10-15 most agencies use. @oliverblackshaw's research system: → Amazon reviews for real objections → Social listening for language patterns → Competitor analysis for gaps → Customer...
AI Reveals Decade-Long Surge in Home‑Plate Ads
Some people are using AI to automate their daily work tasks. Naturally, I used it to help me visualize just how many ads have been added behind home plate at each MLB stadium over the last 10 years. Results (and interactive...
Google Ads Mandates Passkeys for Sensitive Actions July 15
Google Ads to require passkeys for certain sensitive actions starting on July 15 https://t.co/ERPAYU10eg https://t.co/q4LeLR7byl
Google Ads Expands Out‑of‑stock Display Options
Running Google Ads? This is a good change -> Out-of-Stock Product Landing Page Requirements Updated It used to be a single requirement for a grayed-out button... Advertisers can now indicate out-of-stock products with several options: *Display text such as “Sold Out” or “Item...
CTV Evolves Into Guaranteed Performance Channel with LG Partnership
Last week at Possible Miami, I had the pleasure of hitting the stage with Serge Matta, President of LG Ad Solutions ((@LG_Ad_Solutions). Serge made the points that CTV is no longer just about "awareness" - it’s officially a performance channel. In fact...
Google Captures Intent; Meta Builds Demand
Google Ads capture existing intent—people already searching for a solution. Meta Ads create demand by putting your offer in front of people before they even start searching.
Predicting Meta's Friday Performance for U.S. Investors
The perks of being in the future is I can safely predict how Meta performance will be for Americans here on Friday.
Live Sports Streaming Ads Plagued by Fraud, Victims Identified
Over the last few months, several advertising experts have told @FOS that the live sports streaming ad market is rife with fraud. This is what is happening and who it hurts the most: https://t.co/dPEZBOGlUX
Your Creative Woes Stem From Weak Offers, Not Ads
Most brands think they have a creative problem. They don't. They have an offer problem dressed up as a creative problem. Here's what I mean: You're testing 15 new creatives a week. Rotating hooks. Swapping thumbnails. Trying UGC vs. static vs. carousel. And nothing moves. CPAs stay...
Google Disables Back‑button Trigger for Vignette Ads
And there you go! I knew they would just remove the back button trigger for vignette ads. Great move by Google. A win for all users. :) "Google explained that the back button trigger will no longer work after June...