Scene-Level Targeting Unlocks CTV Performance, Cuts Waste
How much is your CTV strategy leaving on the table by sticking with broad audience targeting? In the first episode of our From Show to Scene series, sponsored by @wurlctv , @LJayNYC of @KERV_ai joins us to challenge legacy thinking around CTV targeting. • Why scene-level targeting is reshaping CTV strategy • How contextual creative alignment drives stronger performance • What’s still preventing scalable adoption across the ecosystem
Hybrid Monetization Drives 59% Ad Revenue Surge
AppLovin Q1 2026 earnings: 59% ad revenue growth, the hybrid monetization opportunity for games "In prepared remarks, AppLovin’s CEO highlighted a trend of mobile games adopting a hybrid monetization model (ads and in-app purchases), given the opportunity to monetize through advertising...
Bing Shifts To
It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search via @mordyoberstein GA4 data API update by @TheMarketingAnu Google Ads AI Max more exclusions coming by @gregfinn and Bing Places for Business is mobile friendly - We Search...
Claude Agents End Programmatic’s Black‑box Era
30 years of the “Black Box” era of programmatic are over. Remember when buying ads meant normalizing everything to the lowest common denominator? Trapped in sandboxes. Rigid formats. No first-party data. Those days are gone. Why “buy efficiently” through programmatic… When you can buy intimately using Claude-powered...
Marin’s Meta Ads Tips You Must Hear
Marin shared so much sauce here. You need to listen if you run meta ads.
SEO Stays #1 ROI; Email Outperforms,
30 distribution insights for 2026: 1. Website/blog/SEO remains the #1 ROI-generating channel for marketers, followed by paid social media at 26%. 2. 40.65% of website traffic still comes from organic search in 2026, compared to just 0.26% from AI-referred traffic. 3. 50% of...
Amazon Sees Strong Upfront Market, Launches LinkedIn Ad Pact
NEW: Amazon projects 'strong' upfront market, though many cautious signals abound. Streamer also unveils new programmatic ad pact with LinkedIn... https://t.co/jQvAiiZlpT
Marketers Fail on Reddit by Ignoring Its Unique Culture
Most marketers suck at Reddit marketing because they’re obsess with treating it like traditional marketing.. https://t.co/48vBH1jdeI
Don't Kill Campaigns, Fix High CPA, Low ROAS
Sooooooo you wanna turn off ads because the CPA is too high or ROAS is too low? Welp...
Google Ads AI Max Adds Account‑level Content Exclusions
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year says @adsliaison https://t.co/u8zCVVGJtv https://t.co/TmGatjzuZE
Google Ads Auto-Enables Call Recording Unless You Opt Out
Google Ads to default call recording to YES/ON if you do not select an option yourself https://t.co/PhHEcTEFm9 via @AnthonyHigman https://t.co/XOgAaiTgun
How We Gained 15K IG Followers in 4 Days
we grew Malbon Home's IG to 15k followers in 4 days. this entire episode breaks down exactly how we did it.
Ask Three Questions Before Pausing High‑CPA Meta Ads
Do your Meta ads consistently spend with high CPA's? Before you turn them off, ask yourself these three questions:
Google's Query Length Claim Overblown; Data Shows <3% Shift
Maybe this is totally innocuous, but it's still weird. Left: Datos numbers on query length in Google (10M+ devices, this is not a small sample set) Right: Public statement by Google's Liz Reid (via SearchEngineLand) Feels like a mild exaggeration by Google, but...
AI Lets Solo Founders Launch Billion‑dollar Startups
A GLP-1 telehealth company reportedly did $401M in 2025 and could hit $1.8B in 2026 with one employee. That’s the signal. Matthew Gallagher allegedly started with $20K, used AI to write code, produce website copy, generate ads, and scale the operation with...
Linkless Posts Achieve Tenfold Reach Across Platforms
Great little example of ZCM: Post 1 - no link, 16k+ impressions Post 2 - same topic, but with a link, 1.9k impressions As usual, ~10X the reach with linkless content (this is LinkedIn, but we've seen the same pattern on Threads,...
Invest in Reddit Now to Capture B2B Intent
The best time to invest in Reddit was last year. The second-best time is now. B2B buyers openly compare tools there every day. Install the Reddit Pixel. Retarget pricing-page visitors. Run always-on ads. Capture intent while competitors wait. https://t.co/OF7FNXFH4b
Organic Power Drives Sales, While Ad Attribution Conflicts
Lately, around 2 months ago, an established brand came to us after replacing 2 agencies. They were spending around ₹6 lakh/month and generating ₹36 lakh in Shopify sales. But nearly ₹24 lakh was coming from organic traffic and the strength...
Bigger Agency ≠ Better: Creative Fatigue Hurts Performance
One of our clients swapped to a larger well known agency around 6-7 months ago but kept us on as view access to the account. 6 months later and our ads are still spending 45% of the total budget. Very little...
LinkedIn Evolves Into Powerful Ad Network for Software Buyers
Everything is an ad network, and LinkedIn is getting *really smart* about how to leverage authority and creator audiences there. I think we're going to see more brands lean into this, esp. in the software space, because it's *the* social network...
YouTube Faces Inevitable Consolidation Amid Ad Reach Pressures
𝗠𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗶𝗻𝗲𝘃𝗶𝘁𝗮𝗯𝗹𝗲, and since #YouTube is self-proclaimed 📺 “Television”*, consolidation might also be coming to the world’s most-consumed “TV network” (as per data from #Nielsen’s The Gauge) — including but not limited to the following two structural...
Meta Optimizes Only What You Tell It: Feed Quality Signals
Too many advertisers give Meta weak signals, so it optimizes poorly. When Meta optimizes poorly, advertisers trust it less. Give Meta better signals, it optimizes better, you trust it more. Giving Meta the right signals is hard. The advertisers who trust Meta most are...
Google Ads Adds Automatic Site Visits Metric
Running Google Ads? -> Google Officially Introduces Site Visits Asset "Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear...
Influencer Marketing Spend Nears Tipping Point, Creators Brace
The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators: https://t.co/Iq6mouafEU
Nostalgic for Transparent Website Traffic Sources
I miss the days when you could see where your website traffic came from... https://t.co/jr9lsumvYk
New Video Explains Why Ad Relevance Matters
If you like me annnnd you like YouTube, I think you're gonna like my latest video all about ad relevance. https://t.co/yVzFZLK6n8
Free Benchmark Report Reveals SMS & Email Performance Trends
Zeta Global’s latest Marketing Benchmark report shares aggregated data on the performance of SMS and email marketing campaigns, along with expert commentary on industry and channel news. Free, no-form download > https://t.co/KX6zwD49rb #digitalmarketing https://t.co/2KoYvadftG
OpenAI Rolls Out Ad Tools, Targeting SMB eCommerce
ChatGPT launches a CAPI, a pixel, and self-serve "It’s not hard to imagine how the ad platform evolves from here. OpenAI is almost assuredly building a platform in the image of Meta’s, which means it will cater the platform to...
More Views, Fewer Clicks? Get Zero Click Playbook
Impressions are up, clicks are down. It’s not that people don’t see your marketing — it’s that MORE people see it but fewer of them click. We need a new playbook. And lucky for you, Rand Fishkin and I wrote it!...
Bill Gross Pioneered Paid Search, Shaping $300B Industry
Bill Gross was a genius out of Caltech. When we met Bill, he explained how he was going to create the search tool for commerce. We were so impressed with his idea that we agreed to fund him. The idea was a...
Bing Hits 1B MAU; Google Ads, ChatGPT Updates
It's New 5/5 - @mordyoberstein covers Bing’s 1 billion human MAU, @TheMarketingAnu on Google Ads ata retention changes, @gregfinn on ChatGPT Ads CTR and Google Web Bot Auth (37 months ago news today) https://t.co/zZwsXXyzKI
Scale with Many Niche Ads, Not One Narrow Ad
You can't scale with an ad that's only relevant to a tiny audience. You can scale with many ads that are relevant to many tiny audiences.
Programmatic Gets Tougher; AI Redefines Advertising Landscape
@TomBurkeIV , Chief Revenue Officer of @AI Digital, joins AdTechGod to break down why programmatic is getting harder, not easier, and how AI is reshaping the entire advertising landscape https://t.co/dkDWldy12X
Google's Ad Revenue Hits $300 B After One Year
Approaching a full year, I wonder how this is coming along… Google now at $300 billion of ads market.
Gen Z Now Makes up over Half of Pinterest Users
While @Pinterest has long talked about Gen Z being its fastest growing demographic, what is NOT getting enough attention now is that Gen Z users represent over 50% of its 600 million monthly active users. $PINS aging down has meaningful...
Google Ads Adds Granular Data Retention Policy
Google Ads updates its data retention policy for more granular data https://t.co/XLNzzwX4Yz via @AnthonyHigman and @beXtremeArpan https://t.co/4swmvGKLWC
Start Every Ad With a Bold Hot Take
🚨 Hot Take: Your ads should begin with a "hot take" Even if the take isn't that hot 🔥 ... it's still a good enough hook to get people to stop scrolling and listen to what you have to say. A hook...
Meta Ad Tests Mislead without Geographic Separation or Incrementality
You can't learn "the best way to run Meta ads" by running two accounts with different setups and comparing performance. Not without separating them geographically, or running an incrementality test, or both. Without removing the overlap, the second account's existence alone changes...
Paid Media Evolved: Funding Human‑AI Content Factories
Paid media used to mean buying ads. Now it can mean paying 1,500 editors to flood the internet with clips. Clavicular reportedly made $1.1M in January, with over 90% coming from the Kick Creator Incentive Program. During peak streams, he was pulling...
AI Hasn't Crushed Ad‑tech Boom; Amazon's Apprentice Reboot Mystifies
The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice reboot? https://t.co/adMEcBFsm5
AI Agent-to-Agent Era Begins with Realize+ Launch
... @cmuche did an incredible job with @possibleevent this year. It’s quickly becoming one of the top 3 events media execs should be at, and It was great so many partners. It is really hot… get a suite with AC :-) (and...
Ads Can Fund Trillion‑Parameter AI Models
One search ad every 40 minutes pays for a trillion-parameter model. One content ad every 3 minutes does the same. The math on ad-supported AI is better than you think. When Anthropic pulled Claude Code from the $20 plan last month,...
Google AI Remains Opaque; Bugs Fixed, Ads Gain AI Features
It's New 5/4 - Google AI systems in isolation as black boxes by @mordyoberstein, Search Console 50 week logging bug fixed, https://t.co/IYScEQ2oLu shuts down and @gregfinn on Google Ads adding AI to add products https://t.co/s091r0pOz2
OpenAI Begins Selling User Data to Advertisers
Be careful what you ask....OpenAI is Now Sharing Its Users’ Data With Advertisers https://t.co/Fwxb8CcbiD via @Adweek
3D Digital Billboards Transform Downtown Cityscape
#WhatsNext? Say good bye to yesterday's plain old billboards and hello to these brand new #3D digital displays that will light up downtown city core in a whole new way. (Mashable) #Technology https://t.co/E4JAK9Q0n7
Create 100 AI‑generated UGC Ads in 30 Minutes
Create 100 Winning AI UGC Ads in 30 minutes (without prompts) Watch Here 👉 https://t.co/Ab0e57ucuN In this video, I show you how to use a new platform that analyses your product page, understands your offer, and uses Seedance 2.0 to create...
Free Weekly Newsletter: Actionable DTC Growth Strategies
Every week I write a free weekly newsletter built to help DTC brands who want actionable insights on scaling their brand. Wether you have an agency, in-house team or are just getting started; there’s something that you’ll find valuable & helpful. Sign...
Amazon Ads $17B Quarter Signals Opportunity Beyond Sellers
Amazon Ads 101: What the $17 Billion Quarter Means for Every Marketer Who Thought It Was Just for Amazon Sellers https://t.co/5Q0PeOdyBr
Amazon Ad Share Falls as Google and Meta Surge
"It is interesting to observe a noticeable drop in Amazon ads incremental share compared to Google advertising which itself is losing share to Meta’s FOA. For the last four consecutive quarters, Amazon ads grew at 22%. In contrast, Google advertising...
OpenAI's Policy Shift Cements Its Ad Platform Role
ChatGPT advertising update -> OpenAI updates its privacy policy formalizing data-sharing with marketing partners as it continues to build its ad platform infrastructure. It also explains it's receiving purchase data from advertisers. "The changes, which include explicit language about receiving...