Meta Prioritizes Speed Over Quality in AI Content
Meta is now about producing as much AI sloppy creative as humanly possible. Quality? Not so much The art of marketing on Meta in 2026 is who can be quicker at making the crappiest versions of, well, anything.
Is OpenAI’s Ad Model Doomed? Taboola CEO Weighs In
Is OpenAI's advertising model doomed to fail from the start? @AdamSingolda, Founder & CEO of @taboola, joins Dan Nathan on the latest RiskReversal Podcast 🎙️ https://t.co/ToyQL2Wm9e
AI Cuts Client Mockup Time From Hours to Minutes
You can use AI to make landing clients way easier. If you sell or offer email marketing, when you send a cold email, end it with a specific question. Something like "Want to see how we'd redesign your welcome series?" works....
Realize Gains PayPal Data, Boosting Ad Targeting
Exciting.... @PayPal and @taboola ... Our performance advertising platform, Realize, is taking another large step forward, thanks to our partnership with PayPal. As we know, unless you have unique data Claude cannot get. And unless you have unique supply Claude...
Q1 Brand Spend, iROAS, MER & Margin Bench
Where did brands spend their money in Q1? What was the iROAS of every channel and tactic? What about the median MER and contribution margin? Let me show you: https://t.co/U4MpMckToD
Half of Meta's $54B APAC Ad Revenue From China
Note that Meta generated $54BN from APAC *advertisers* in 2025, with estimates that Chinese advertisers accounted for roughly half of that. https://t.co/ey2WOGf5WR
Google design.md Speeds Creation, Boosts Conversions
Using Google's design.md standard will help you crank out ads, landing pages, carousels, lead magnets, etc. way faster. Build your artifacts out and then ship them yourself. Faster iterations = more conversions.
AI Transforms One Product Into a Complete Campaign
Most people use AI to make one nice image. That’s cool. But the better use case is turning one product into a full campaign system. I gave ChatGPT a fictional coffee brand and had it build: Product shot Cafe placement Social ad Email hero Same product. Same brand. Same vibe. That’s...
Employee Ownership, Transparency, and AI Reshape Media Strategy
Scott Ensign, Chief Strategy Officer at @ButlerTill, joins AdTechGod to share how employee ownership, transparency, and AI-driven innovation are reshaping media strategy and building real trust with clients. https://t.co/ybCRoI1mJY
Design Experts Discuss Evolving Digital Marketing Trends
Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/3ReowBgBk2
Google AI Clicks Surge Amid Spam Report Changes
It's New 4/27 - Google AI Overview clicks increasing reports @gregfinn, Spam Reports changes again (are you confused) @TheMarketingAnu on the Google Ads Demand Gen delays @mordyoberstein loves fewer clicks from Bing and and do you like the Google Ads...
Traffic’s High, Sales Low? Fix the Conversion Leak
You’re getting traffic But not getting sales That’s not a reach problem That’s a conversion leak
Let Meta’s Algorithm Choose, Stop Manual Ad Forcing
“Still forcing Meta to spend on your ‘favorite’ ads? Yeah… that’s probably the problem.” This episode breaks down why the best media buyers in 2026 are doing the opposite and letting the algorithm lead. Take a listen: https://t.co/EujE658OFq
Microsoft Adds Contextual Offer Highlights to Copilot Ads
Offer Highlights in Copilot -> Microsoft Merchant Center Now Supports 'Highlights for Copilot' From Microsoft Ads: "We’re introducing Offer Highlights, new ad experiences that enable brands to promote key product differentiators within the context of Copilot conversations. More than showing traditional...
AI Max Generates Custom Ad Copy Using Existing Text
Interesting, AI labels for AI-generated ads? I'm assuming this is tied to AI Max campaigns... but maybe someone on the ads side could provide more info. From the AI Max Google documentation: "Text customization: This uses text from your existing ads,...
China Blocks Meta's Manus Deal, Creating Messy Unwind
China block’s Meta’s months-old acquisition of Manus. Unwinding the acquisition at this stage would be messy. And Meta has already substantially integrated Meta’s agents into its advertising manager suite.
Google Ads Demand Gen Image Approvals Facing Delays
Google @adsliaison confirms delays with Google Ads Demand Gen Image ads approvals https://www.seroundtable.com/google-ads-demand-gen-image-ads-approval-delays-41216.html via Matthew Skelton #googleads #ppc #google
Fully Automated AI UGC Ads Delivered in Eight Minutes
Everyone preaching “AI UGC ads” is straight-up lying. They call it automated… But they’re still: • Writing the scripts • Hunting for clips • Fixing the voiceovers • Manually stitching the final video That’s not automation. That’s just faster manual work. I built the real thing: One custom system powered...
Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on...
Adding Extra Attribution Cuts CPM 27% and CPA 13%
We ran a massive A/B test over the last 3-4 weeks to test the change in attribution and its impact across accounts. Roughly $500K in spend across 11 brands in different vertices / AOV. What we found: 7DC vs 7DC/1DE/1DV CPM: Showed an average...
AI Will First Dominate Insights, Content; Humans Keep Strategy
Which aspects of brand social media do you think get taken over by Agentic AI first versus the parts that cling to 💯 human? 🔘 Insights + measurement 🔘 Social strategy 🔘 Content creation 🔘 Channel management 🔘 Influencer management 🔘 Community engagement
Microsoft Adds Real‑time Shopify Integration via UCP
Focus on ecommerce? -> Universal Commerce Protocol (UCP) Supported in Microsoft Merchant Center "For advertisers on Shopify, the Shopify Catalog integration with Copilot automatically structures, enriches, and syndicates product data in real time, giving agents access to accurate pricing, inventory, and...
Your Funnel, Not Traffic, Is the Real Problem
Harsh truth: You don’t have a traffic problem. You have a conversion problem. More visitors won’t fix what a weak funnel created.
Cost Caps Not Spending? There's Likely a Reason
A lot of brands and agencies make this mistake. If cost caps aren’t spending - it’s probably for a good reason.
Great Strategists Win by Systems, Not Just Ads
Are the best creative strategists winning because they make better ads, or because they build better systems for ideas? https://t.co/jBeO6GRejl
Accidental Instagram Ad Clicks Mistaken for Success
There’s some PM at Instagram looking at the metrics of ads that people accidentally click on thinking “wow I’m doing a great job”.
Future Ads Will Be More Addictive Than Anything
In 18 months advertising will be FAR more addictive than this. The Holodeck makes all media far more addictive.
MacBook Neo Ads Redeem Apple’s Ad Disaster
the craft behind the Macbook Neo ads makes up for the complete disaster known as the Apple Intelligence ads https://t.co/QRwtVKkYkF
AIO Click‑Through Rate Doubles to 2.4% in Feb
Looks like CTR for AIOs is coming back from a low of 1.3% CTR in Dec 2025 to 2.4% in Feb 2026. We looked at about 2 Billion impressions... check the whole study: https://t.co/5uV6BgoOsx https://t.co/qB32orXAkD
AI Agents Will Become Customers, Transforming Business Decisions
AI agents won’t just assist customers, they will become them. @jowyang , General Partner at @BlitzVentures , explains how AI is reshaping decision-making, marketing, and the future of business. https://t.co/WcXRdqBGIn
Ad Builder Lagged Due to Overloaded Options
went to build a handful of ads to help my team out, as I do occasionally to keep my eye in. Here is my experience: - everything at ad level is painfully slow to load, likely because of all the different...
Ad Dollars Moving From TV to Digital Platforms
TV’s Next Upfront Really Isn’t About TV: Where Will Ad Dollars Go? https://t.co/9r1VcjnpAx via @variety
Upfronts Still Move Billions, but TV Viewership Wanes
The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars tied to commercials. As for TV, not so much..... https://t.co/23ANfT2Zg1
Brands Are Mastering Reddit Beyond Ads and AMAs
This week I wrote about how brands are cracking Reddit — and not just with AMAs or ads on the platform 🛀🏼 Dove incorporated Reddit comments into a campaign 💵 Fidelity Investments hosts a community hub for investors 🥯 Philadelphia Cream Cheese gifted...
YouTube Livestream Ads Hijack Mobile Audio, No Mute Option
Live stream ads now on mobile, and they take over the audio -> YouTube is rolling out a new ad format for livestreams on mobile that won't disrupt your viewing experience, but with a big catch "Since the ad runs alongside...
Google Ranking Volatility Shows SEO Still Crucial
SEO Video Recap covering Google heated ranking volatility, Google on commodity content, do you need to get SEO right and search ads https://t.co/VvKF3nw8K1 Sponsored by @DudaPlatform with industry mentions of @dannysullivan @marthavanberkel @gaganghotra_ @JohnMu @maxjpeters @adsliaison @AnthonyHigman @MSFTAdsBuddy @juokaz @glenngabe @ClaudiaTomina...
Trade Desk Faces Pricing Pressure From Amazon DSP
Former Trade Desk Manager on challenges within $TTD: 1. It's hard to compete against Amazon DSP "Competing on price is very difficult for them for the reasons I outlined before. It's the sole point of their revenue, so it's very difficult for...
Testing Meta Ads for Positive ROI on Topical Map
I like doing experiments over the weekend, so I'm generating a few meta ads to see if I can get a positive ROI on the htmldrops·com/topical-map https://t.co/w905H7agUG
AI Video Studio Boosts Production, Still Needs Human Creators
Another Gen AI Video studio and this is really good. All the features/ function to help to generate very accurate and consistence video. Either for your ads, marketing, short series and more. Such tools will not replace Creative ppl, we...
Amazon DSP Wins With Shopper Intent Data
Former Media Director: When Amazon DSP > The Trade Desk "Amazon is very compelling because of their shopper data. I think brands will continue to test on Amazon and see if it performs better because they're trying to get people who...
Native In‑Experience Ads Beat Ignored Traditional Ads
We’ve spent 20+ years training users to ignore ads. So why are we still designing them the same way? Rob Janes shares why native, in-experience ads are outperforming traditional placements. Learn more: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg https://t.co/PCwkAnIrSX
Traffic Decline Doesn't Hurt Lead Quality Anymore
Traffic is down 45% year over year for this client in a niche B2B space. And yet, lead volume and quality is exactly the same comparing April versus last year. I am seeing this across the board, client after client....
Claude's Confident Yet Outdated Meta Ads Advice Misleads Marketers
Claude's guidance on Meta ads, pixels, audiences, etc is wildly bad and outdated, but said soooo confidently. I've seen too many founders and marketers freak out about something minor because of Claude's analysis about something they didn't understand.
ChatGPT Extends Ads to Logged-Out Users, Boosting Inventory
Now for logged out users. Interesting -> ChatGPT ads expand to logged-out users "ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend." https://t.co/ljDF916Tsj via @TheMarketingAnu https://t.co/067EGOyLLI
Execs Cry for AI Rescue Yet Ignore Their Own Fluency
Large agency holdco employees (e.g., WPP, Omnicom, etc.) think their business models are sinking ships because of how AI is shifting their labor models. They all want to be saved. But when I talk to these executives about roles at our company,...
Advertiser ID: Personalized Ads vs Privacy Risks
The more you use your computer, the more personalized the ads become. Helpful, or big privacy problem? Here are the pros and cons of keeping "Advertiser ID" enabled for Windows and MacOS users: https://t.co/2Jztl0wWKP #privacy #mac #windows #advertising https://t.co/X64BKNNIsW
Same Brief, Three Distinct Tiered Email Designs
GPT Image 2’s range is wild. Had it make 3 ecommerce emails for 3 different brand tiers from the same brief. Luxury. Premium DTC. Mass market. Here’s the prompt: Create a clean presentation-style image on a soft warm neutral background showing 3 different ecommerce email designs...
Instantly Optimize Ad Spend with Top Budgets Widget
Stop guessing where your ad spend goes. The new Top Budgets widget in @Optmyzr ranks performance and flags instant optimization opportunities. Shift budgets to your best campaigns without context switching. Keep the boss happy and your ROI high. 🚀 #PPC #GoogleAds #Marketing...
TBPN Trades On‑air Promos for $800K Ad Inventory
TBPN has a barter deal with AdQuick, the out-of-home advertising partner on the campaign, in which the show is giving AdQuick on-air promotion in exchange for the ad inventory (valued at $800,000) https://t.co/Foc8OdkVwf via @variety
NYT Digital Ads Surge 25% After Video Pivot
Yes, and to add a bit more context: The New York Times Company saw its digital advertising revenue stall -- even decline, as it did by nearly 4% in Q4 2023 -- until it strategically embraced video. In Q4 2025, its...