Google Ranking Volatility Meets ChatGPT CPC Enthusiasm
It's New 4/23 - @mordyoberstein wants Google to want his commodity content, @gregfinn might apply as GEO at Google, there is Google ranking volatility and @TheMarketingAnu loves ChatGPT’s CPCs https://t.co/jW7kRtBC70
AI‑Powered Realize+ Automates Ad Strategy on Open Web
Two big news items today. First, we’re bringing the power of Performance Max and Advantage+ to the open web. Meet Realize+. An always-on AI agent that works on behalf of advertisers, continuously evaluating strategy, budget, targeting, and creative across thousands of signals...
Unlock AI Marketing: Practical Strategies for Founders
i'm hosting a live event in berlin on april 28th "the future of ai marketing" from 5-9pm at w3.hub here's what we'll be getting into: > how to use AI marketing as a founder to actually capture attention and get customers (without sounding...
AI Chatbot Ad Networks Crowding Limited Inventory
There are a bunch of AI chatbot-focused ad networks chasing the same AI chatbot app inventory.
Meta's AI Pixel Blurs Line Between Ads and Data
Meta’s AI pixel and the vanishing ad-product divide Last week, Meta introduced automation updates to its two keystone data ingestion features for advertisers: its pixel and its Conversions API (CAPI). These updates are less significant as product enhancements than as evidence...
CTV Halves Acquisition Costs, Doubles Leads
In Episode 4 of From Screen to Store, sponsored by @JamLoop , Jay Blecker of @mosquitoSQUADco joins @JeremyBloomHere and AdTechGod to describe how CTV helped cut acquisition costs nearly in half while doubling leads. https://t.co/UlXFF0gxDX
Distinguish Commodity From Non‑commodity Content for SEO Success
Google's @dannysullivan on commodity vs non-commodity content https://t.co/lOelMIgQtP via @marthavanberkel and @gaganghotra_ and others https://t.co/No6L14MbCX
Segment Google Shopping, Boost Revenue 45% and ROAS 40%
Huel increased revenue 45% and ROAS 40% just by segmenting their Google Shopping campaigns instead of using one generic feed. Meanwhile you're dumping all your products into one generic Google Shopping campaign and wondering why your ad spend is bleeding...
Democratic Donors Pour $272M Into Ads Targeting GOP Seats
JUST IN: Democrats' key outside backers are dropping $272 million on TV and digital ads to target Republican-held House seats ahead of the midterms.
Applovin Rescues Clients as Meta Experiences Major Outages
Applovin is my saving grace for all these bugs on Meta right now. Things are actually doing really decent for a number of clients while Meta is down bad.
Community and Human Connection Drive Ad Tech's Future
Jay Wolff, President at @TwoOneTwoNYC , breaks down how community, accessibility, and human connection are shaping the future of ad tech and why it matters more than ever. https://t.co/WhaQt75hmx
Past Buyers Respond Differently: Apparel
Apparel brand advertising new drops to past buyers: high incrementality. vs Supplement brand advertising the same bottle to past buyers: low incrementality.
Leaving Email Sacrifices Audience Control, Substack Mirrors Facebook
The stuff here about email metrics IS true (bad news for ad-dependent email biz) but the idea that the solution for small publishers is to move to another platform where they DONT control the audience is gaslighting. Today’s substack App...
Seedance 2.0 Delivers Ultra‑Realistic AI UGC Ads
How I Make (insanely) Realistic AI UGC ads with Seedance 2.0 WATCH HERE 👉 https://t.co/WXdgLmQEox In this video, I show you how I use Seedance 2 to create insanely realistic AI UGC ads for dropshipping. The biggest game changer is the...
DTC Brands Face Rising Meta Fraud, Must Self‑Defend
We are seeing a higher rate of fraudulent orders on a DTC site all coming from Meta. It's gotten so bad that for every 5 orders, roughly 2 are fraud. Meta doesn't really have an answer here that we're not already...
One Prompt, 30 Editable Assets—No Photoshop Needed
GPT Image 2 just dropped on ChatGPT. Everyone's hammering it for single images. I ran it inside @lovart_ai instead. The workflow isn't on the same planet. One prompt. 30 campaign assets. Editable text layers. Zero Photoshop. Here's what happened 🧵 https://t.co/iTxSgC27L9
Align Funnel Intent, Triple Conversion Rates
Earlier this week, a client reached out feeling stuck (Online Coaching Business) $2.2K spend… CPL rising 47%, conversion barely 1.2% “Leads come… but they don’t convert into calls” We realigned funnel + intent → conversion hit 3.5% It’s a pattern I don’t overlook anymore
Use Amazon Attribution to Track ROI, Cut Losing Ads
Q&A If you are running a single ad for a book in a single country it’s easy to see if it’s performing or not based on the increase in sales/reads. If you are running multiple ads for the same book-...
IROAS Uses Dual Factors, Campaign Ranks Vary
Thanks @PhilKiel for engaging seriously with the CPMr report. A thoughtful critique is beneficial to all research. But, two pieces of the thread rest on methodology misreads, and most of the "limitations you surface" are limitations we published ourselves. Here's...
Self‑skit Ads Win when You Lack a Product
Here's the TOP performing ad type if you don't have a physical product: When you don't have a product to show, it can be hard to make the ad engaging. This is where the self-skit ad format shines ⭐️. Simply record a...
Microsoft Launches AI‑focused Premium Content Marketplace to Challenge Google
NEW: @Microsoft saw @Google become the dominant information marketplace over past 20 years. Now, it wants to get ahead for AI era. — The company is building a premium content marketplace for publishers, advertisers and merchants to transact on — It's...
CPC Ads Favor Sponsors, Leave Newsletter Creators Shortchanged
When will ESPs figure out that this model of CPC for ads in email newsletters puts all the benefit in the sponsor's hands and very little in that of the newsletter creator? I never opt-in because why would I dilute...
Higher ROAS Doesn’t Guarantee Profit: P&L Matters
Paid ads winners in the 2026 eComFuel report had 2.5x ROAS. Losers had 4x ROAS. The difference was the P&L! Survey has 300 stores, $3.5B revenue, and 6 years of data. Link in replies. https://t.co/5XjFgANzNn
My Proven Ad Strategies Vs. Time‑Wasting Tactics
Ad insights… what works for me and what I find to be a waste as a full time author
Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically...
Prioritize Profit per Ad over Exhaustive Data Testing
Also think that most people are over-complicating "testing" by trying to buy data. You either are focused on performance and growth or you're focused on buying data & information. What's important to you, is it maximizing your profit and CM per ad...
OpenAI Launches AdsBot to Vet Ad Landing Pages
We've got a new OpenAI crawler and it makes total sense. Meet OAI-Adsbot: From OpenAI: OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT. When you submit an ad, OpenAI may visit the landing page to...
ChatGPT Ads Launch CPC Campaigns with $3‑5 Bids
Interested in ChatGPT ads? Looks like CPC campaigns are live for some advertisers. @juokaz pinged me with some screenshots. You can select between Reach or Clicks for objective and then enter your Max CPC for the campaign. ChatGPT says to...
Creative Testing Beats Secret Algorithms for Scaling Success
I've hired 20+ media buyers. Here's the pattern: The ones who talked about 'secret algorithms' and 'growth hacks' were useless. The ones who talked about 'creative testing' and 'offer construction' scaled accounts. Your guru's secret sauce is a myth. Fundamentals...
Weak Product Pages, Not Meta, Kill D2C Conversions
Low ROAS ≠ Meta Ads India Problem Many D2C India founders blame the platform first. But often the leak starts after the click. Weak product pages kill conversion faster than bad ads.
Higher Ad Spend Won’t Fix Funnel, Drops ROAS
More Meta Ads Spend ≠ More Sales Many Indian D2C brands raise budget during festivals. Then blame ads when ROAS drops. Spend scales systems. Not broken funnels.
Unified Hub Links Agents to SMB Ad & Analytics Tools
What is the best platform for connecting agents to the everyday systems needed by SMBs? Eg support for Google and Meta ads and analytics
Consolidate Your Meta Ads Into One Campaign
Meta advertisers: when was the last time you tried a fully consolidated, single campaign setup?
Bots Account for 37% of Web Traffic, Redefine Analytics
Web traffic metrics increasingly hide a structural distortion. Malicious bots generate 37% of activity, so marketing analytics, ad spend and cybersecurity baselines must be recalibrated because a growing share of “users” is no longer human. Source @StatistaCharts via @antgrasso https://t.co/kfAwyiqWYw
Lower ROAS Enables Scalable, Profitable Meta Campaigns
The ideal situation is to have the lowest ROAS possible on Meta while scaling and being “profitable” The higher you need that ROAS to be, the harder scaling becomes.
Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads
It's New 4/20 - Google Maps & Google Ads safety reports, ChatGPT ads and... https://t.co/PYuiao4kFU with @gregfinn @TheMarketingAnu @MordyOberstein
AI Assistants Are Evolving Into Subtle Sales Channels
AI assistants are starting to become sales channels. Sponsored responses and integrated recommendations are turning conversations into opportunities for advertising and commerce. The shift is subtle. When advice and promotion blend together, the role of AI becomes harder to separate from influence....
You Can't Lead and Follow at Once
winning isn't for everyone. this ad isn't for everyone. when everyone zigs and you zag but then the internet tells you to zig - don't listen. because you can't lead and follow at the same time. c'mon nike https://t.co/8Erz7BIDIZ
Ad Spend Volatile: Saturday Low, Today Under‑Paced
Pretty volatile weekend in ads land across my book of business. Seems like Saturday paced way lower than usual for a Saturday and today is under-pacing too.
Businesses Overinvest in Email Marketing Amid Poor ROI
Many businesses continue investing in email marketing despite weak ROI tracking, poor deliverability, and limited AI use beyond basic content generation. https://t.co/vcqX0xCdeq
Sometimes the Best Strategy Is Not Changing Anything
One of the best skills that you can have as a media buyer / strategist is knowing when to not change anything. It's often the hardest aspect but sometimes when performance is bad, doing nothing is the best solution. Don't pressure your...
ROAS Isn't Enough: Cash Flow Reveals True Business Health
High ROAS ≠ Healthy Business A dashboard can show 4X ROAS… while cash flow still feels tight. If margins, returns, or repeat purchases are weak, the business feels the truth before reports do.
Three Essentials for Brands to Dominate Reddit
Every single brand looking to influence Reddit should have these three things powering their engine: 1) A Subreddit dedicated to their brand 2) A branded account that can be used to run ads with 3) A branded user account that can reply,...
ChatGPT Displays Unexpected Competitor Ads, Raises Questions
Competitor ads in ChatGPT. Not sure if this was the strategy by Sonic or if ChatGPT just matched up the company with the topic, but interesting to see. :) https://t.co/RsBAYBiBav
Quality Leads, Not Likes, Drive Advisor Growth
Advisors, among your #WeekendReading is a case study showing how the success of a content marketing campaign isn't necessarily about the amount of engagement a particular piece of content receives -- but, rather, about the ability to reach ideal target...
Shift Budgets to Paid Video Content for Distribution Boost
Marketing teams need to shift budgets to paid content, particularly video, because the clips are everything. Partnering with a New Media company is the distribution lift.
Use 8‑second Reels and Spy Competitors’ Ads
What to use in meta ads as the creative? 1. I always suggest reels under 8 secs- and I never recommend using the cover. 2. I also suggest going to Facebook and look at what authors in your genre - in...
Simplify Ads: Test Fast, Kill Slow, Scale Profitably
There's so much information out there right now that it's easy to get caught up in "what do I actually do?" Focus on the basic. Don't worry about ABO vs CBO. Produce good ads at scale and find things that convert well...
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...