Google's Network Revenue Falls 15th Quarter, YouTube Leads
This is your regular reminder that Google's Network business is vestigial: Network revenue declined for the 15th consecutive quarter in Q1 2026, and the delta between YouTube and Network revenue was nearly $3BN (although the gap shrank from Q4 2025). https://t.co/rquJzYxvqR
Gaming Ads: Unlocking an Underused Advertising Powerhouse
Scott Ensign, Chief Strategy Officer at @ButlerTill, discusses why gaming is still one of the most misunderstood and underutilized channels in advertising and how brands can finally unlock its full potential. https://t.co/bgRersWIG8
Avoid Over‑Splitting Budgets; Tiny Campaigns Waste Data
Just audited an ad account spending around 300k/month and they currently have 107 active campaigns with budgets as low as $20/day. Don't do this.... ever please. I'm all for unique strategies when running an account etc... but when you split your account...
Build Repeatable AI Workflows for Scalable PPC Success
"The AI outputs are inconsistent." If you’re tired of AI feeling like a hit-or-miss magic trick, you need a workflow, not a better prompt. Ann Stanley joins us to break down how to build repeatable AI systems for PPC that actually scale. Watch:...
Marketers Must Restructure Social Teams for Expanding Channels
Marketers face an urgent need to restructure social teams to keep up with channel scope https://buff.ly/el2Bhjr
Roku Q1 Sales Jump 22%; Ads, Subscriptions Disclosed
Roku Q1 Sales Pop 22%, Company Breaks Out Results for Advertising and Subscriptions Businesses for First Time https://t.co/H3qeykC3XQ via @variety
Single Brain Automates Ad Insights and Creative Scaling
Many people have been *talking* about having a single brain to help them get things done faster. Here’s an example of ours in action where you ask an agent how your ads are performing, then ask a creative agent to create...
Embrace Zero‑Click Marketing, Stop Fighting Platform Algorithms
2 choices: A) Fight the platforms, reject user preferences, and try to keep getting those rare clicks. B) Do everything you used to do on your site natively on the platforms (social, search answers, AI responses), aka: Zero Click Marketing I keep trying...
Facebook Ads Blueprint: $1K/Day Dropshipping Success
How I Make $1K/Day Dropshipping With Facebook Ads WATCH HERE 👉 https://t.co/KOPmxD6dXm In this video, I break down the Facebook Ads strategy I use to scale dropshipping stores, including how to test products, read the data, increase budgets, avoid burning money,...
Human Insight Powers AI-Driven Marketing Beyond Walled Gardens
AI, Human Intelligence, and the Open Garden Advantage Stephen Magli, Founder and CEO, and Mary Gabrielyan, Chief Strategy Officer at AI Digital, join @JeremyBloomHere at @PossibleEvent to share how AI Digital scaled from an early AI bet into a 500+...
TTD Slowdown Misread; Fundamentals Remain Solid
$TTD slowdown is misunderstood - Dominant independent DSP for open internet ads - Growth slowed in '25, stock crushed - Amazon/AI fears overblown - Advertisers still need independent DSP platforms - No scaled comps ~$10B mkt cap, $1.3B net cash, ~$1B FCF Pitch by Saga Partners https://t.co/EyIxIZoKfB
New Meta‑Higgsfield Loop Sparks Ad Volatility
Both Meta and Higgsfield MCP's launched this week. Meta -> Claude -> Higgsfield -> Claude -> Meta is now suuuuuper easy 😅😬 Great for both automations and for one-shotting new ads. I think advertisers are about to see a ton of volatility, especially...
Ad Intelligence Powers Quality, Multi‑Channel Media Outcomes
Advertising Intelligence, Outcomes, and Better Media @RemcoWestermann the CEO of Verve joins @JeremyBloomHere and @sam_khoury1 from Marketecture Media at @PossibleEvent to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media...
Meta Ads AI Connectors Enable Direct Campaign Management
Running Meta Ads? They just announced their MCP so you can manage via AI tools -> Introducing Meta Ads AI Connectors: Manage Your Meta Ads From the AI Tools You Already Use "Powered by Meta's ads MCP server, the connector provides...
Google's Ad Revenue Climbs 15.5%, Overall up 22%
Google Ad revenue up 15.5% with overall revenue up 22% - big numbers but obviously not as big as last quarter https://t.co/VBLBlBx5y4 https://t.co/4rW4iHYivI
Microsoft Adds Conversion, Spend Data to PMax URL Report
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report https://t.co/HJjYZCHwB1 via @MSFTAdsBuddy https://t.co/sf1APIZwY9
Google Ads Tests Ability to Select Partner Networks
Google Ads testing the option to choose the partner networks to advertise with https://t.co/BuONWXY17S via @Adriaan_PPC https://t.co/mfeXakEe3O
Meta's Ad Impressions Surge, 40% of Reels Are Ads
It keeps surprising me how $META can continue growing its ad impressions at these rates (Ad Impressions +19%). I just opened Instagram and scrolled through ten Reels (of which four were ads; 40%). Makes sense now.
Google's Ad Revenue Now 91% From Owned Platforms
Google earnings milestone today. Q1 marks the first time 91% of G's ad revenue (now $300B+ per year) comes from its owned properties (search, youtube, gmail, etc) rather than the rest of web. G is now accelerating death of open...
Meta Q1 2026: 33% Ad Revenue Surge, New MCP Support
Meta Q1 2026 earnings: 33% ad revenue growth, MCP support for ad buying agents https://t.co/50uwbFSTVE
First-Time TV Series View Is Premium Inventory
Many fans don’t watch TV series when they are first available, soAMC Global Networks has suggested to advertisers that the first view of a series is worth more, and should be seen as a premium piece of inventory — even...
Actionable Routine Videos Boost Authentic Paid Social Conversions
Here's what is working right now for paid social ads: "Building a routine" and "optimizing your life" style videos. Why does it work so well? It's because the optimized routine feels actionable and make the product feel like part of a system of...
Meta to Spotlight AI-Powered Ad-Serving in Earnings Call
$META will highlight its AI investments in ad-serving on tonight’s earnings call. I’ve spent a lot of time recently synthesizing their disclosures to better understand these systems. I'll share some resources in this thread that are hopefully useful in making...
Turn AI-Generated UGC Into High-Converting Ads
How to create AI UGC ads that actually convert: A full breakdown 00:24: How to find proven UGC examples in your niche 01:08: Why UGC still beats every other ad format 01:55: How to create your first AI UGC character 04:51: How to turn...
Gen Z Overlooks Bottom‑Placed ChatGPT Ads
Interested in ChatGPT Ads and what Gen-Z thinks of them? Check out this post from a college student at @penn_state explaining what he thinks of ChatGPT ads (based on seeing many in his chats). He also polled his friends with...
AI-Powered Tools Are Reshaping Ad Tech and Monetization
This was fun … great chat on RiskReversal Media w Dan Nathan and Michael Nathanson MoffettNathanson LLC We talked about - is programmatic going away? Are agents replacing ad tech stack as we know it? If Claude can get your...
AI-Driven Supply Paths Transform Premium CTV Activation
Where Premium CTV Meets Smarter Activation Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows,...
Advertising Plus-Size Clothing with Non-Plus-Size Models Is Unacceptable
If your company advertises plus size clothing and then have non plus size women modeling it. It’s a no.
Google Monopolizes Ad Stack, Siphoning Data and Revenue
Incredible data on revenue shift from services you choose to interact to surveillance capitalists. Google, as an adjudicated illegal monopolist over the ad stack, captures an extraordinary amount of this value - revenue and data - to fuel its interests...
Vignette Ads Trigger Google Penalty, AI Mode Sticky
It's New 4/29 - AdSense Vignette Ads Trigger Google Penalty, AI Mode Gets Sticky & Preview Impact Of Negative Keywords https://t.co/K7mBjwqDdd with @gregfinn and @mordyoberstein - the most annoying show ever
Cut Meta Book Ads When CPC Exceeds $0.15
Meta ads for your books- what should your cpc be? If I have any cpc over .15 - I cut the ad. If they creep up around .10c or more, they’re on my radar of “maybe” cut. Do low cpcs...
Meta's China Risk Low Despite $21.8B Ad Spend
What is Meta’s China exposure? China has ordered Meta to reverse its Manus acquisition, threatening technology transfers and advertising revenue. It invites an interesting question: what is Meta's exposure to China? Despite an estimated $21.8BN in advertising revenue in the country,...
Agent‑Driven Automation Redefines Modern Ad Operations
Agents, Automation, and the Future of Ad Operations Joseph Hirsch and Frans Vermeulen of Swivel join @HannahKasoff and @JeremyBloomHere from Marketecture Media at @PossibleEvent to share how Swivel is helping reshape ad operations through agent-driven workflows, automation, and natural language...
AI Fuels $56B Ad Boom, Empowering All Marketers
NYT covers the impact to the ad industry based on AI -> A.I. Helps Online Ad Businesses Boom (especially Google and Meta) "In 2022, the year ChatGPT launched, A.I.-related sales totaled $1 billion, but that rose to $35 billion last year,...
Back‑button Hijacking Triggers Manual Action, Separate Teams
Yep, the teams are separate. So your AdSense ads could lead to a manual action if you are hijacking the back button :) -> From Google: "Our back button hijacking policy applies to all publishers who interfere with a user's...
Clean Your Data Before Scaling Meta Ads
Most people think increasing budget will fix their Meta ads. Wrong. Your tracking is messy. Your data is misleading. Or you’re optimizing too early with no real signal. More spend just scales confusion. Fix your data, then scale with confidence.
Meta's Engaged‑click Removal Hurts High‑engagement Brands
My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as...
Quality Impressions Cost More, Even for Buyers
Jeff Green @TheTradeDesk $TTD at Possible Conf @PossibleEvent: “We are representing the buyer. We are trying to find the very best impressions at the lowest price on behalf of this buyer. But we recognize that quality often takes more money....
Scale Meta Ads with Hundreds of Fresh Creatives
The brands scaling to 100K/day on Meta right now aren't doing it with better targeting. They're doing it with 80-100+ new creatives a month. Not variations. Genuinely different concepts. The algorithm is better at finding buyers than you are. Your job is to...
Simple Notebook Prop Supercharges Meta Ad Conversions
I held up a notebook to my camera for a Meta ad and conversions spiked 📈 The trick is so simple it feels like it shouldn’t work. But what you scribble on it makes all the difference 📓 Full breakdown...
AI Search (AEO) Dominates Digital Marketing Talk
Judging by Season 5 of the Ahrefs Podcast, AEO is the hottest topic in digital marketing right now. The top 3 most popular episodes all dig deep into AI search: how to show up, what the data actually says, and which...
Life‑stage Moments Drive Purchase Intent More than Age
Interesting new Meta study 👀 The largest behavioral gaps Meta found aren't between generations —they're between lifestages Someone going through a key lifestage (eg graduating, getting married, having a baby) shows up to 26 percentage points higher purchase intent than someone who...
Adobe Acquires Semrush to Boost AI-Driven Brand Visibility
Changes might be coming. The acquisition is complete -> Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities "By combining with Adobe’s Customer Experience Orchestration business and the new Adobe CX Enterprise, we (Semrush) are better positioned...
Traditional Listening Misses Video; Syncly Reads Every Frame
There's a big problem with most social listening... They don't reallyyy read video. Sure, they'll index AROUND the video, grabbing captions, hashtags, @ mentions, but they often can't notice what's INSIDE the video—like when a creator holds up your product or...
15 Proven App Ad Formats Driving 8‑Figure Growth
These app ad formats are crushing for my clients. Some of these helped my clients scale to 8-figure in revenue. These are the 15 proven formats that you need to run to scale your ad account. Want a copy? Like + Comment "app"...
Near‑Zero Hit Rate Forces Relaunch Pause Until Meta Fixes
Same here. For the accounts seeing the degraded performance the hit rate is near 0. We keep notes and just plan to relaunch when things improve whenever Meta figures out the issues
AI Ads Need Governance, Not Blind Automation
Would you use an LLM to file your taxes without reviewing them? Hear the conversation of two people building AdTech discussing exactly that—inside a Zen lounge. Yes, this actually happened. On this episode of Preach on the Beach, @HannahKasoff and @JeremyBloomHere...
Back‑Button Vignette Ads Risk Google Spam Penalty
So, I've had some people ping me about an interesting 'back button hijacking' situation wondering how Google will treat it. Vignette Ads, which most people hate with a passion, include additional triggers that a site owner can activate. One trigger...
More Time on Feed Drives Ad Revenue
The apps do whatever maxxes time on site => ad exposure => $$$ The reason the feed / for you exists is because people spend more time on IG with that feature than without it, which makes Meta more $. It's...
One Prompt, Full Campaign Visuals for Email Marketers
GPT Images 2.0 is actually insane for email marketers right now. One prompt gets you the full deliverable: premium product shots, email heroes, real lifestyle scenes, and matching social creatives. All cohesive and on-brand. You still tweak the copy, add alt text,...