Partners in Driving Brand Growth with Kroger Precision Marketing's Barbara Connors & Brian Dowey
In this episode, Barbara Connors and Brian Dowey of Kroger Precision Marketing discuss the newly unified KPM portfolio that combines insights, media, and loyalty to break down silos and drive brand growth. They explain how genuine alignment between CPG brands and retailers hinges on understanding merchandising strategy, focusing on trips and basket size, and using data to tailor proposals to Kroger’s objectives. Brian’s experience on the merchandising side highlights the importance of speaking the retailer’s language and timing, while Barbara emphasizes leveraging the integrated portfolio to move from insight to activation. The conversation underscores that brands must shift from internal KPIs to retailer‑centric metrics to succeed in today’s competitive, data‑driven environment.
Dollar General Is Quietly Building an Ad Powerhouse | Fast Five Shorts
Dollar General has teamed with The Trade Desk and retail‑media platform Kevil to launch a unified ad network that merges on‑site, in‑store, and off‑site inventory—allowing brands to run full‑funnel campaigns across CTV, digital audio, and retail displays with a single...
The Paid Ads Machine: Creative Systems That Scale in the Age of AI
In this episode, Anthony hosts Ben Bennett, Director of Creative, and Melvin Cotton III, Creative Operations Manager, to reveal their "Paid Ads Machine"—a systematic approach to planning, producing, and analyzing ad creative in the era of Meta’s AI engine, Andromeda....
The Science of Attention: Creating Short-Form Videos People Won't Skip
In this episode, Michael Stelzner talks with Hilary Billings, a psychology‑trained content strategist and founder of Attentioneers, about the science behind short‑form video that captures attention. Hilary shares how she moved from a failed PhD pursuit to viral video success...
How to Use AI to Write Better Meta Ad Copy Without Losing the Human Touch
In this episode, SmartMarketer’s senior paid performance specialist Dominique Noble walks listeners through a repeatable, AI‑driven process for crafting Meta ad copy that retains human insight and brand voice. She emphasizes three core rules: feed AI detailed brand context, be...
Marketing Lessons From 20 Years at Google - Dan Taylor
In this episode, Dan Taylor, a veteran of nearly 20 years at Google, shares how search and Google Ads have evolved from a niche channel to a massive, AI‑driven marketing platform. He highlights key breakthroughs such as the shift to...
AI Assistants That Sell You Things On The Side | Behind the Numbers
In this episode of "Behind the Numbers," hosts Marcus, Grace Harmon, and Nate Elliott dissect OpenAI's ambitious plan to generate $100 billion in ad revenue from ChatGPT by 2030. They critique the feasibility of scaling from a $100 million pilot to billions...
New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding
In this episode, Michael Stelzner, Jerry Potter, and Instagram expert Chelsea Pice discuss Instagram's newest feature: clickable links in post captions for Meta‑verified creators, limited to ten links per month. They explore why Instagram is finally allowing links—user demand and...
#516 - Amazon Japan, AI Ads, And Global Growth
In this episode, host Bradley Sutton chats with longtime Japan resident and e‑commerce expert Martin about the unique dynamics of selling on Amazon Japan and the broader Japanese marketplace. Martin explains how Amazon Japan has become the third‑largest Amazon marketplace...
NewsGuard Academy: How Trusted Brands Inadvertently Fund Misinformation Sites
In this NewsGuard Academy episode, host Sophia Rupenson explains how programmatic advertising can unintentionally funnel billions of dollars to sites that spread false health claims, even when reputable brands and government agencies never intend to support them. She cites a...
AI, Brand Safety’s Frenemy | Behind the Numbers
In this episode, Marcus talks with UK analyst Bill Fisher and US AI expert Jacob about the surge of AI‑generated "slop" on platforms like YouTube and its impact on brand safety. They highlight how AI content now makes up roughly...
The 40 Minute Marketing Playbook
In this episode of the Gary Vee Audio Experience, Gary Vaynerchuk argues that marketing—especially digital and social media—is the single most powerful lever for business growth, eclipsing product changes or sales tactics. He stresses the need for relentless, high‑volume content...
Westfield Goes Nostalgic With Mother’s Day Campaign Via AKQA
The episode breaks down Westfield's new Mother’s Day campaign created with agency AKQA, highlighting its nostalgic storytelling and playful, DIY-inspired visuals. It examines how the campaign taps into relatable family moments—like school dress‑up days and last‑minute crafting—to emotionally connect with...
Phygital Commerce Media with Liquid Death's Benoit Vatere
In this episode of the CPG Guys, Benoit Vatere, Chief Media Officer of Liquid Death, discusses how the brand leverages entertainment‑focused media to turn a commodity product—water—into a cult‑like cultural statement. He explains that by choosing the "unexpected" and comedic...
Could Dollar General’s AI Ads Change Retail Forever? | Fast Five Shorts
Dollar General is launching an AI‑driven in‑store audio network, Q6, in partnership with Cusick, expanding to 12,000 stores by mid‑2026. The technology blends point‑of‑sale data, curated music, and AI‑generated ads to deliver real‑time, localized messaging and offers closed‑loop reporting that...