Stop Relying on One Creative—Test Variations for 2.5X Growth
Lately, I’m seeing brands rely on one winning creative for too long. It performs… until it slowly fades. Then comes the doubt — “Why did it stop working?” Not fatigue alone — over-reliance without variation. We introduced controlled creative testing. Performance recovered and scaled 2.5X — I don’t depend on one winner anymore. How many true variations are you testing right now?
King of Ads' Update Could Disrupt Traditional Agency Model
An update worth checking out from "the king of ads." This could upend the traditional agency model.
Ego‑Free Conference Sparks Real Connections and Honest Collaboration
Last week was such a blast. Spent all week hanging out in ASSSPENNN (cue Dumb and Dumber) talking shop with some incredible people. @Bbruhis created such a unique event. I mean where else could you be talking about agentic AI...
Retention, Not Acquisition, Drives Explosive Revenue Growth
Right now, this pattern is repeating itself in real time (D2C Wellness Brand) $1.2M/month… growth flat for the last 120 days “We’ve scaled… but now it just feels stuck” The issue wasn’t acquisition—it was weak retention economics We built LTV systems + repeat purchase...
Platforms Profit From Both Attention Hijacking and Recovery
Platforms charge companies to hijack our attention, then charge us to reclaim it. A very elegant way to monetize both the problem and the fake solution. YouTube perfected the art of monetizing both the interruption and the escape. #AI #Advertising #AttentionEconomy...
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
Advertiser ID: Weighing Personalized Ads vs Privacy Risks
The more you use your computer, the more personalized the ads become. Helpful, or big privacy problem? Here are the pros and cons of keeping "Advertiser ID" enabled for Windows and MacOS users: https://t.co/2Jztl0woVh #privacy #mac #windows #advertising https://t.co/iNVrslkfb4
AI Disclaimers Undermine Trust in Political Ads
From the American Association of Political Consultants Foundation: The "disclaimer effect" is real. When viewers saw an AI disclosure on a political ad, their trust and receptivity to the message dropped sharply — even when the ad contained no actual...
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Add Social Proof, Boost Conversions by 62%
I’ve been noticing this pattern — strong traffic, weak trust. Clicks are high, engagement is good… but hesitation remains. There’s always that gap — “Why aren’t they converting?” Because proof was missing in the journey. We added testimonials + social proof layers. Conversion rate improved...
Aggregates Guide Tests, Brand Data Drives Decisions
Some individual brand illustrations of the relationship between campaign level CPMr and iROAS. Important to always view aggregate data as generally useful and specifically useless. Use aggregates to help you decide which things to test first and then check the data...
ChatGPT’s $100B Ad Goal Demands Precise Product Discipline
How can ChatGPT reach $100BN in advertising revenue? "If my reverse-engineered input assessments are anywhere near what OpenAI used in its model to project $100BN in annual advertising revenue, then the team faces a formidable challenge, albeit one that is surmountable...
Emojis Reveal Weekly Top Email Opener
I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing https://t.co/im0LJaESVb
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
OpenAI’s Ad Flop Reveals Widespread Misunderstanding of Advertising
It appears Openai is failing badly in ads. The key problem is everyone thinks they understand ads as we all deal with them constantly. As someone who has spent two decades in the space, I can confirm...
Top Agencies Earn 9× More From Automations
Here's how you know if your agency is in the top 10% of ecommerce marketing agencies: @Omnisend just analyzed 717 agencies managing almost 3,000 brands, and the gap between the best and everyone else is bigger than you'd think. The top agencies...
AI Generates Full Video Ads From Text Alone
This is crazy… Now you can make a full video ad with sound just by typing a few words. No camera. No team. No editing. Everything is changing right in front of us. And most people don’t even know how powerful AI has become.
Higher CPMr Boosts Incremental ROAS for 71% Brands
Cool analysis of CPMr on Meta dropping tomorrow. Headline: Higher CPMr campaigns deliver better incremental ROAS in 71% of brands. Not too dissimilar from CPM itself. BUT There is some cool findings on incrementality factor impact and the differences between brands. Stay tuned...
AI's Real Impact Hides In
One interesting aspect of AI deployment is that for any given industry, the use case that seems really obvious and immediate to outsiders is quite different from one that insiders immediately think of, and often that’s a use case that...
Sports Betting Now Dominates Hip‑hop Podcast Ads
The goal is to target young men everywhere. Its deeper than sports. Nearly every hip-hop podcast is now sponsored by sports betting or some gambling app. I miss the days of Mail Chimp and Casper
March 2026 Digital & Email Marketing Highlights
The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/EXN9hn5eUm https://t.co/v4XcHOxTdu
High CTR ≠ Sales: Prioritize Intent Over Attention
CTR at 4%. Everyone felt good. But clicks weren’t buyers. Shifted messaging, ROAS moved to 3.9X. Are you attracting attention or intent?
AI Replaces Human Clip Teams in Influencer Growth
Top Influencers’ Secret Weapon for Engagement Might Be Replaced by AI Influencers rely on armies of clippers to flood feeds with viral short videos Creators spend big: with up to $50K monthly campaign spend, and millions paid via platforms like Whop But now,...
YouTube Denies Existence of 90‑second Unskippable Ads
YouTube says it does not have 90-second unskippable ads despite user reports YouTube denies its running 90-second unskippable ads despite widespread user reports Users have shared screenshots showing “skip in 90+ seconds” prompts on TV YouTube says the feature isn’t live or in...
NYC Continues FTC Push, Industry Blocks Negative Option Updates
Interesting to see NYC picking up where the @FTC left off. Advertising & media industry orgs like @iab and @NCTAitv fought hard to stop prevent updates to the Negative Option Rule.
OpenAI Targets $102 B in Ad Revenue by 2030.
$102B in ad revenue by 2030. We'll see -> Docs: OpenAI expects ads to generate ~$2.4B in 2026 revenue, to quadruple to nearly $11B in 2027, and to hit ~$102B in 2030, or 36% of its total revenue then "If it...
Media Value Equals Audience Size, Buying Power, Influence
Media value = audience size * buying power * how influential you are over them.
Discord Introduces Full‑Screen Hero Ads and Instant Play Quests
Discord is working on two new ad formats. 🖥️ Hero Ads: A full-screen takeover format. 🎮 Instant Play Quests: Stream/Play within Discord.
Rebuilding Pipelines Cuts Costs 3×, Boosts Ad Quality
Found major tech debt in our GTM stack. Rebuilt our Meta pipelines from scratch - ad quality scores way up, early costs down ~3x. Great engineering fixes a lot of ills.
Treat CTV as Video, Measure It Modernly
CTV isn’t just a channel anymore; it’s video. And if you’re still measuring it like traditional TV, you’re already behind. In Episode 2 of From Screen to Store, sponsored by @JamLoop , Tim Glover (EVP Media, USA Marketing Partners) joins AdTechGod...
B2B Accounting Software Invests $40M in F1 Sponsorship
Did you notice who the F1 movie's main sponsor is? It's not random. Apple pulled in $40M in sponsorships for that. Here's the inside story of creating a fictional Formula 1 team and how an unsexy, boring B2B accounting software bet millions...
Take Control: Ditch Your Meta Agency Today
You should fire your meta agency. Go to your Facebook ad account, select all your campaigns, and click View History or view edits. Every single change your media buying agency has made will show up there. What you'll probably find is that...
Google's Traffic Dip Fuels Surge in Paid Ads
Google lost ~5% of traffic share in the past 10 months (35.11% → 30.53%). Everyone thinks AI search ate it. Well… ▪️ AI search: 0.22% → 0.26% (+0.04pp) ▪️ Social: 7.67% → 8.24% (+0.6pp) ▪️ Paid: 13.99% → 17.15% (+3.2pp) ^ that’s across ~75k websites in...
Upper-Funnel Spend Drives Sales, Not Just Retargeting
Mejuri shifted 25% of their ad budget to upper-funnel campaigns. The result? A 12.9% lift in incremental sales and a 57% boost in iROAS. Meanwhile you're pouring all your ad spend into bottom-of-funnel retargeting and wondering why your new customer...
Simplify Campaigns, Cut CPA 42% in Three Weeks
On a recent audit, $3,500 was spread across 10+ campaigns. Everything looked active… but nothing was efficient. There was overwhelm — “We’ve tried everything.” The issue was fragmentation and audience overlap. We simplified structure + focused signals. CPA dropped by 42% in 3 weeks —...
Joe Zappa Shares Sharp Pen Journey and Adtech Outlook
Turned the tables on @joe_zappa for once this week on the pod and put him in the interviewee seat. Really good conversation about his journey w/ Sharp Pen, the state of adtech marketing, and more. Link below.
Tired of Meta‑only Advice; Want Alternatives for Growth
It is SUCH a bummer that every person I talk to tells me the only real path to meaningful audience growth is via Meta ads. I would rather give my money to *any* other platform.
Add Post‑purchase Upsell, Boost Revenue 36% in 30 Days
1 Today, I was reviewing an account spending $2,200/month with a steady 1.9X ROAS. The founder said, “It’s working… but it doesn’t feel like growth.” There was that subtle doubt — “Is this all it can do?” The gap wasn’t ads — it was...
Gen Z Exploited by Sports Betting Ads, Concerns Ignored
Gen Z will learn like all generations do, that your main concerns will not be addressed. Instead they will be exploited Gen Z is getting bombarded with sports gambling and prediction market ads as the powers that be suck them...
Meta's New Attribution Inflates Conversions by 30‑35%
Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.
Simplify Checkout, Double Revenue Faster than More Traffic
Almost every week, I see accounts spending $2,000/month with decent traffic… but flat revenue. There’s always that quiet thought — “Maybe we just need more volume.” But more traffic was only amplifying the leak. The real issue sat in a weak checkout flow. We...
ChatGPT Introduces Ads to Fund Free Service
ChatGPT has announced the introduction of advertisements within its platform, marking a significant shift in its user experience. This new revenue model aims to balance free use with sustainability. Read more: https://t.co/UgTEWz3Z1Y @wearetenet
Low Ad Strength Delivers Highest ROAS, Ignore Metrics
It’s eye-opening to see that 'Poor' Ad Strength ads actually yielded the best ROAS (327.65%) in this study of 20,000 accounts. Don't let Google's structural completeness metrics distract you from real bottom-line efficiency. #DigitalMarketing #PerformanceMarketing https://t.co/BQDpHJJtWL
Too Much Creative Similarity Drives Up CPMs
Once your Creative Similarity Score hits 60%+, Meta practically kills your ad. I'm seeing this across accounts right now. When your ads look too similar… → Same format → Same visual style → Same angle Andromeda clusters them together regardless of how many...
Claude + Pixa Auto‑Creates Ads, No Manual Work
Claude just added a creative team. If we connect it to Pixa, it can generate ad creatives whenever you need them. That means no more jumping between tools or doing manual work.
Meta's Internal Metrics Wildly Overstate Actual View Counts
Meta's in platform numbers are super off. If you're relying on in platform buckle up. View is over-reporting a lot. Fun times.
Unexpected, Emotional, Organic: The Formula for Killer Ad Hooks
What makes a great ad hook? ✔️ The unexpected ✔️ Tapping into negative emotion ✔️ Feels organic I leaned into all three with this one for Lineage Provisions. What do you think? 👇 https://t.co/tb5Q4KcIOm
Early Metrics That Predict Scaling Account Failures
Behind the scenes of how we audit scaling accounts → The metrics that predict failure early https://t.co/npvd3PXcwG