Glossy+ Research: The Marketers’ 2026 Guide to a Shifting CTV Landscape, Including YouTube, Peacock and Roku
Glossy+ Research released a 2026 guide outlining how ad‑supported streaming platforms—YouTube, Peacock and Roku—are reshaping the connected‑TV (CTV) marketing mix. The report highlights consolidation among streaming services, divergent KPI frameworks across platforms, and persistent measurement and cost challenges. It also notes marketers’ cautious stance toward deploying AI for CTV campaign optimization. The research draws on a mixed‑methodology survey of CMOs and media planners to surface best‑practice recommendations for the evolving CTV ecosystem.
Kajaria’s ‘Log Toh Poochenge Hi’ Turns Home Design Into a Nationwide Conversation Ft. Ranveer Singh and Rashmika Mandanna
Indian tile maker Kajaria Ceramics launched the *Log Toh Poochenge Hi* campaign, featuring Ranveer Singh and Rashmika Mandanna, to reposition tiles as a cultural conversation starter rather than a functional product. Within a month the campaign garnered over 250 million views across...
EBay Live Doubles Down on Gaming-Led Fandom and Collectables Culture in Campaign via Dentsu
eBay Australia, together with agency dentsu, has rolled out an integrated eBay Live campaign across YouTube, TikTok and Meta, timed for Star Wars Day. The initiative pairs the platform’s real‑time auction format with top gaming creators, including Fortnite star Lachlan Power,...