How to Run Reddit Ads for Your Business (Full Tutorial + $100 Test)

Why It Matters

Reddit ads deliver high‑quality B2B leads at a fraction of LinkedIn costs, unlocking a largely untapped decision‑maker audience.

Key Takeaways

• Reddit drives 40% of AI answer sources, outpacing Wikipedia
• Offer free value (guide, trial) before pushing sales on Reddit
• Build authentic profile and engage organically before launching ads
• Target specific subreddits; customize copy to match community language
• $100 test yielded 0.84 ¢ CPC, 11% landing conversion, $8 per lead

Summary

The video walks marketers through a step‑by‑step Reddit advertising experiment, using a $100 budget to test whether the platform can generate qualified leads for a B2B brand.

Key insights include leveraging Reddit’s dominance in AI‑generated answers, offering free resources instead of hard sells, crafting an authentic brand profile, and using AI tools to identify relevant subreddits and match their language. Targeted community ads cost under $1 per click, with a 1% CTR and an 11% conversion rate on the landing page.

Notable data points: 38% of business decision‑makers on Reddit aren’t on LinkedIn, the test produced 9,244 impressions, 93 clicks, a CPC of $0.84, and roughly $8 per lead—far cheaper than the typical $75‑$150 LinkedIn cost per lead. The creator also highlights the importance of organic engagement and comment threads to build trust.

The experiment demonstrates that Reddit can be a low‑cost, high‑impact channel for B2B marketers when approached authentically and data‑driven, offering a scalable path to justify larger ad spends.

Original Description

Reddit ads work — but only if you set them up right. Here's a step-by-step $100 experiment any business can replicate.

Download the free B2B Marketer's Guide to Reddit — the exact targeting frameworks and creative best practices used in this video: 🔗 https://clickhubspot.com/phy6

I spent $100 testing Reddit Ads for my business — here's exactly what happened. In this Reddit Ads tutorial, I'll walk you through how to set up, launch, and analyze a Reddit ad experiment from scratch, including the setup mistakes most brands make, how to find the right subreddits, and how to read results in a way that can actually get you budget approval.

Reddit might be the most underestimated ad platform for B2B marketers and small businesses right now. AI engines like ChatGPT and Claude cite Reddit 40% of the time — more than Wikipedia, more than YouTube. Your buyers are already there. The question is whether your brand should be too.

What's covered in this video:

00:00 Why Reddit ads are worth testing

01:23 Step 1: Setting up your Reddit profile and AI strategist

04:46 Step 2: Subreddit research and community analysis

09:05 Step 3: Building and launching your $100 ad experiment

12:02 Step 4: Reading your Reddit Ads results and making the business case

My $100 Reddit Ads results:

CPC: $0.93 (benchmark is under $2 — under $1 is great)

CTR: 1% (Reddit benchmark is 0.3–0.5%)

Landing page conversion rate: 11%

Estimated cost per lead at scale: ~$8.50 vs. $75–$150 on LinkedIn

Whether you're an SMB, a B2B marketer, or an entrepreneur looking for a lower-cost lead generation channel, this experiment gives you a replicable framework you can run for your own brand — and the data you need to justify the investment to stakeholders.

Subscribe for more HubSpot

🔗 https://clickhubspot.com/t90m

📙 FREE Certification Courses

Digital Marketing Certification:

👉 https://clickhubspot.com/od6

Social Media Marketing Course:

👉 https://clickhubspot.com/Social-Media-Certification

SEO Training Course:

👉 https://clickhubspot.com/SEO-Training-Course

Email Marketing Course:

👉 https://clickhubspot.com/Email-Marketing-Certification

About HubSpot

HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.

⚠️ Disclaimer

The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#RedditAds #RedditMarketing #DigitalMarketing