Supermetrics Founder Shows How to Analyze Marketing Data in Claude

Why It Matters

By turning raw marketing data into an interactive AI conversation, Supermetrics reduces analysis time and lowers the barrier to actionable insights, accelerating ROI for marketers and agencies alike.

Key Takeaways

• Supermetrics' Claude connector enables conversational marketing data analysis.
• Over 80% marketers feel AI pressure; only 6% see ROI.
• Claude now handles numerical queries with minimal hallucinations.
• Cross‑platform dashboards combine Facebook and Google Ads instantly.
• Free 14‑day trial lets users install connector without extra setup.

Summary

The video introduces Supermetrics’ new cloud integration for Claude, allowing marketers to converse directly with their data inside the Anthropic LLM. Founder Mikail Dunaberi walks viewers through installation, data source discovery, and real‑time queries, showcasing how the connector pulls from Supermetrics’ 159 supported platforms.

A recent Supermetrics survey of 400 marketers revealed that more than 80% feel pressure to adopt AI, yet only 6% report measurable ROI. The demo highlights how recent advances in LLMs have eliminated most hallucinations, enabling accurate numerical analysis across Facebook, Google, and other ad channels.

Mikail emphasizes, “You can just ask Claude to answer whatever questions you have about your data,” and demonstrates cross‑platform dashboards, HTML export, and competitive analysis use cases such as comparing YouTube engagement for fast‑food brands. He notes zero hallucinations in Claude’s outputs and the ability to generate reports in minutes.

The integration promises to cut analyst hours, shift reporting from static spreadsheets to conversational interfaces, and open new revenue streams for agencies through rapid, shareable dashboards. Future updates aim to support live, refreshable dashboards directly within Claude.

Original Description

What if you could just ask your marketing data a question — and get a real answer in seconds?

In this live session, Supermetrics founder Mikael Thuneberg demos exactly that: connecting your real marketing data to Claude via the Supermetrics MCP integration — no dashboards, no manual reporting, just a conversation with your data.

🔍 What you'll see in this demo:

– How to connect Supermetrics to Claude in minutes (free 14-day trial included)

– Querying Facebook Ads & Google Ads performance data side by side

– Asking Claude to diagnose a drop in campaign performance

– Building and sharing an HTML marketing dashboard from Claude

– Competitive analysis using public data (YouTube, Facebook pages)

💡 Over 80% of marketers feel pressured to use AI — but only 6% are getting real ROI from it. This integration is built to change that.

🚀 Try Supermetrics for Claude free:

→ https://supermetrics.com/products/claude

Navigate this video:

00:00 Introduction to Supermetrics and AI integrations

02:22 The evolution of AI in marketing

05:54 Claude x Supermetrics demo

13:56 Analyzing marketing data with AI

18:37 Creating reports and dashboards

21:40 Addressing data trustworhiness and limitations

26:43 Q&A session

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