Building an AI Ready Data Foundation for CPG Success - with Dag Liodden of Crisp

Summary

In this podcast episode, Dag Liodden, CPO of Crisp, explains how CPG companies can unlock AI value by first building an AI‑ready data foundation through data harmonization and vertical expertise. He highlights how this foundation streamlines workflows—from category and promotion management to supply‑chain optimization—enabling AI agents to deliver real‑time insights, reduce errors, and boost ROI. The discussion underscores that once data is unified, teams can shift focus to strategic decisions while AI handles operational execution.