Ethically Sourced Creativity: Shutterstock's Alessandra Sala

Summary

Alessandra Sala, senior director of AI at Shutterstock, explains how the company leverages its curated library of 825 million creative assets as an ethically sourced training set for AI, rewarding contributors through a royalty‑sharing model. She highlights Shutterstock’s structured acquisition process, its role in safe generative AI, and her broader leadership in Women in AI and UNESCO’s ethical AI initiatives. The discussion underscores that ethical data practices not only avoid bias and infringement but also provide a strategic business advantage by ensuring high‑quality, reliable inputs for AI models.