CLI Teams up with Japan’s NTT Group Anew for Luzon Expansion

Why It Matters

The alliance accelerates CLI’s expansion into the competitive NCR market while introducing Japanese design rigor, potentially attracting premium buyers and foreign investors. It also underscores growing cross‑border collaboration in Southeast Asian real estate.

Key Takeaways

• CLI enters Luzon market via Pasig mixed-use development.
• Partnership with NTT UD Asia brings Japanese design standards.
• Project targets launch by end of 2026.
• Builds on successful 2024 Cebu Wave Towers collaboration.
• Diversifies CLI portfolio, enhancing appeal to investors.

Pulse Analysis

Cebu Landmasters has long been a dominant force in the Visayas and Mindanao, delivering over 132 projects across 18 cities. Its strategic pivot to Luzon reflects a broader industry trend where regional developers seek growth in the Philippines’ most populous and affluent market. By establishing CLI Luzon Ventures, the company not only diversifies its revenue base but also positions itself to capture demand for high‑quality, mixed‑use living spaces in Metro Manila’s fast‑moving districts.

NTT UD Asia, part of the NTT Group, brings a legacy of Japanese architectural precision and sustainability practices to the partnership. The collaboration leverages NTT UD’s global expertise in integrating technology, efficient construction methods, and community‑centric design. For CLI, this infusion of Japanese standards elevates its brand perception, potentially allowing premium pricing and differentiation in a market crowded with local and foreign developers. The joint venture also signals confidence in the Philippines as a stable destination for international real‑estate investment.

For investors and market watchers, the Pasig project serves as a bellwether for future cross‑border ventures. Successful execution could unlock further opportunities for Japanese firms seeking footholds in Southeast Asia, while providing CLI with a template for scaling its development model nationwide. As the NCR real‑estate landscape tightens, projects that combine local execution strength with foreign design excellence are likely to command stronger demand, higher yields, and sustained investor interest.

CLI teams up with Japan’s NTT Group anew for Luzon expansion

By Richmond Mercurio · The Philippine Star · February 17, 2026 · 12:00 am

MANILA, Philippines — Cebu Landmasters Inc. (CLI), a real estate developer focused in Visayas and Mindanao, is teaming up anew with a subsidiary of Japan’s NTT Group to make its maiden venture in Luzon.

In a stock‑exchange filing, CLI said it has entered into a partnership agreement with NTT UD Asia Pte. Ltd. to develop a project through CLI Luzon Ventures Inc.

The joint venture will develop a multi‑tower Japanese‑inspired residential and retail mixed‑use condominium development along a major thoroughfare in Pasig.

The project, which is set to be launched by the end of 2026, marks CLI’s foray into the Luzon market.

“This partnership with NTT UD Asia is a defining step in Cebu Landmasters’ growth as a national developer,” CLI chairman and CEO Jose Soberano III said.

“Through CLI Luzon Ventures, we are bringing our proven execution strengths, together with Japanese‑inspired design and development standards, into the highly competitive NCR market,” he added.

The Pasig project will be the second Philippine collaboration of CLI and NTT UD Group following their successful 2024 Cebu venture through the two‑tower The Wave Towers in Cebu IT Park.

“Building on the success of our first collaboration in Cebu, this Luzon project reflects the deep trust between our organizations and our shared commitment to quality, discipline and long‑term value,” Soberano said.

CLI said the partnership with NTT UD strengthens the company’s geographic diversification, while leveraging its proven execution capabilities.

Delivered over 132 projects across 18 cities, spanning residential, office, hotel, mixed‑use and township developments.

NTT UD, meanwhile, is a global real‑estate developer based in Japan and a subsidiary of NTT Inc., one of Japan’s largest conglomerates. With an established international presence across residential, office and mixed‑use developments, the company continues to expand strategically overseas.

“We have been deeply moved by CLI’s extensive experience, their genuine care for their customers, employees and partners, as well as their appreciation towards Japanese culture through our first project in Cebu,” NTT UD president and CEO Kou Ikeda said.

“We are very excited to take on a new challenge together in a new area through this project. Leveraging the expertise we have cultivated in Japan and overseas, NTT UD will continue to bring fresh perspectives and work together with CLI to create developments that are closely connected to the lives of local communities,” he added.