Juspay is a fintech company providing a global payments operating system and composable payments infrastructure. It specializes in payment orchestration, intelligent routing, tokenisation, 3DS authentication, reconciliation, and revenue recovery to help enterprises streamline payments across multiple PSPs and local methods. With a focus on Europe, the UK, and global coverage, Juspay aims to boost conversions, reduce fraud, and simplify go-to-market for large merchants and industries like travel and e-commerce. The company emphasizes open-source, modular components and a no-code approach to configure and optimize the payments stack.