Hiten Shah

Hiten Shah

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Founder & CEO building SaaS for 20+ yrs. Sharing what endures in business, growth & people. Built Crazy Egg (2005), KISSmetrics (2008) & Nira (2020). DMs open.

Bold, Permissionless Ambition Drives Progress Before Safety
SocialNov 22, 2025

Bold, Permissionless Ambition Drives Progress Before Safety

Every time I rewatch that old ad I feel the same spark. It reminds me that progress rarely starts with the polished plan. It starts with the person who refuses to wait for permission. The world treats people like that...

By Hiten Shah
AI Generates Activity, Not True Momentum Without Human Judgment
SocialNov 22, 2025

AI Generates Activity, Not True Momentum Without Human Judgment

Companies often confuse activity with momentum. AI produces activity by default. Momentum still requires judgment, courage, and coordination. Tools do not deliver those.

By Hiten Shah
Every Analytics Tool Has Blind Spots—Find Yours
SocialNov 21, 2025

Every Analytics Tool Has Blind Spots—Find Yours

Web analytics in 2005 had a blind spot big enough to build a company on. That blind spot became Crazy Egg. The tools you rely on today have their own. Before heatmaps existed, the web felt like something you could...

By Hiten Shah
Instant Heatmaps: Free, No‑Setup Website Insight
SocialNov 21, 2025

Instant Heatmaps: Free, No‑Setup Website Insight

It has been almost three months since I became CEO of Crazy Egg. Last month we shipped Free Web Analytics. The month before that we shipped Free Website Surveys. Today we’re shipping something we invented twenty years ago and rebuilt...

By Hiten Shah
Aggregated Click Data Masks True User Intent
SocialNov 20, 2025

Aggregated Click Data Masks True User Intent

In 2005, analytics tools delivered numbers that looked precise and stories that broke the moment you checked the page. That was when the direction of Crazy Egg became obvious. Back then every analytics product behaved the same way. If a page had...

By Hiten Shah
Managers Steer Attention, Not Tasks—Focus Drives Success
SocialNov 20, 2025

Managers Steer Attention, Not Tasks—Focus Drives Success

Most managers think they are directing work. They are actually directing attention. Wherever the attention goes, the company follows. Most drift starts as scattered attention, not bad strategy.

By Hiten Shah
High Agency Means Testing Ideas, Not Just Acting Fast
SocialNov 19, 2025

High Agency Means Testing Ideas, Not Just Acting Fast

High agency is often mistaken for speed. People assume it belongs to the ones who decide quickly and move without hesitation. That version looks impressive, but it is not what actually drives results. The real marker of high agency is quieter....

By Hiten Shah
Align Story, Trust, and Media for Founder Brand Growth
SocialNov 19, 2025

Align Story, Trust, and Media for Founder Brand Growth

Every great founder brand lives at the intersection of three forces: 1. Storytelling creates understanding. 2. Founder branding creates trust. 3. New media creates distribution. When those three align, everything compounds. Every launch, every post, every interview reinforces the same...

By Hiten Shah
20 Years of Revealing What Users Actually Do
SocialNov 18, 2025

20 Years of Revealing What Users Actually Do

Crazy Egg turns twenty this month. The part that stayed constant is simple. We set out to show what users actually do on a web page, and that view changed how people built. We’ve been working on something that brings that feeling...

By Hiten Shah
Small Interactions Reveal Team Values, AI Amplifies Them
SocialNov 17, 2025

Small Interactions Reveal Team Values, AI Amplifies Them

You can measure a team’s values in the smallest interactions. The wording. The timing. The defaults. AI just amplifies those choices.

By Hiten Shah
AI Exposes Fake Expertise, Rewards Real Thinking
SocialNov 17, 2025

AI Exposes Fake Expertise, Rewards Real Thinking

The myth is that AI replaces expertise. The truth is that it punishes fake expertise. It reveals who was guessing and who was actually thinking.

By Hiten Shah
Founders' Tension Ripple: Emotional Contagion Shapes Company Strategy
SocialNov 17, 2025

Founders' Tension Ripple: Emotional Contagion Shapes Company Strategy

Most founders underestimate how much emotional contagion they create. A single moment of tension in you can ripple through the company as if it were strategy.

By Hiten Shah
Investors Backing Flimsy Charts Signal a Looming Bubble
SocialNov 17, 2025

Investors Backing Flimsy Charts Signal a Looming Bubble

If this is the type of charts that investors are putting money behind, we’re in a bubble.

By Hiten Shah
Momentum Grows From Honest, Small Decisions, Not Inspiration
SocialNov 17, 2025

Momentum Grows From Honest, Small Decisions, Not Inspiration

Momentum shows up when the work is honest, the priorities are real, and the inner negotiation with comfort finally ends. It appears in the smallest choices. A draft released before it feels perfect. A difficult call handled instead of postponed....

By Hiten Shah
Clarity Beats Fear
SocialNov 13, 2025

Clarity Beats Fear

The market rarely punishes mistakes. It punishes slowness. Fear creates slowness. Clarity eliminates fear.

By Hiten Shah
Separate Judgment From Routine to Reclaim Time
SocialNov 13, 2025

Separate Judgment From Routine to Reclaim Time

AI reveals the difference between work that needs judgment and work that just needs motion. The teams that separate the two gain time. The ones that mix them drown in noise.

By Hiten Shah
Right Hire Eliminates Need for Rigid Processes
SocialNov 13, 2025

Right Hire Eliminates Need for Rigid Processes

The wrong hire forces you to create process. The right hire reduces the need for it.

By Hiten Shah
AI Masks Interview Gaps, Reveals Outdated Hiring Metrics
SocialNov 13, 2025

AI Masks Interview Gaps, Reveals Outdated Hiring Metrics

AI helps candidates answer questions they do not fully understand. For a while this makes everyone look stronger. Then it forces companies to confront how little their old signals ever measured in the first place.

By Hiten Shah
AI Masks True Talent, Turning Hiring Into Stagecraft
SocialNov 13, 2025

AI Masks True Talent, Turning Hiring Into Stagecraft

Hiring used to break because companies moved too slowly. Now it breaks because candidates move too fast. AI gave every applicant the ability to look qualified before they have proved anything. Resumes are AI-polished. Writing samples are AI-written. Coding tests...

By Hiten Shah
Tighten Feedback Loops, Not Features, to Unlock Growth
SocialNov 13, 2025

Tighten Feedback Loops, Not Features, to Unlock Growth

Most companies try to grow by adding more things. The real unlock usually comes from tightening the loop that already exists. When the feedback gets sharp enough, even old products feel new again.

By Hiten Shah
180 AI Design Prompts Tested: What Actually Works
SocialNov 13, 2025

180 AI Design Prompts Tested: What Actually Works

We ran 180 AI web design prompts through the top builders to see what actually ships and what falls apart. https://t.co/U0PVzCAy0C

By Hiten Shah
AI Mirrors Your Thought Clarity, Not Randomness
SocialNov 12, 2025

AI Mirrors Your Thought Clarity, Not Randomness

When you work with AI, the output is never random. It’s a mirror held up to how clearly you think. Every response is a reflection of your own edges and blind spots. The model doesn’t create ideas. It digs through your...

By Hiten Shah
Structured Prompts Unlock AI’s Web Design Potential
SocialNov 12, 2025

Structured Prompts Unlock AI’s Web Design Potential

We ran 180 AI web design prompts to see what actually works. Everyone says these tools can design full websites in minutes. I wanted to see if that was true. Across Base 44, Bolt, Figma Make, and Lovable, we tested every...

By Hiten Shah
Avoid Vibe‑based Hiring when Scaling Rapidly
SocialNov 12, 2025

Avoid Vibe‑based Hiring when Scaling Rapidly

When you’re scaling fast, hiring people based on vibes is the worst thing you can do.

By Hiten Shah
New Funding Raises Expectations, Work Never Stops
SocialNov 10, 2025

New Funding Raises Expectations, Work Never Stops

PSA for Startups: Every new funding round raises the bar for your outcome. That’s why the news mostly excites investors. They just got a markup or won the deal. For everyone on the team, it’s a reminder that expectations just went...

By Hiten Shah
Slack Shifted Email From Core to Peripheral Collaboration Tool
SocialNov 10, 2025

Slack Shifted Email From Core to Peripheral Collaboration Tool

Slack didn’t kill email. It made it much less relevant and useful for internal company collaboration.

By Hiten Shah
Netflix Faces Blockbuster‑style Disruption Amid Rising Costs
SocialNov 10, 2025

Netflix Faces Blockbuster‑style Disruption Amid Rising Costs

We all know what happened to Blockbuster. Netflix came along and disrupted the industry. In a crazy twist, Netflix might experience the same fate. Even with 250M subscribers, its past dominance can’t hide the cracks. $100B spent on content, rising competition, and scrappy AI...

By Hiten Shah
Learning Is a Team's Sole Sustainable Competitive Edge
SocialNov 10, 2025

Learning Is a Team's Sole Sustainable Competitive Edge

A team’s capacity to learn is its only sustainable competitive advantage.

By Hiten Shah
Prioritize User Feedback; Your Opinion Is Just Noise
SocialNov 9, 2025

Prioritize User Feedback; Your Opinion Is Just Noise

People often ask for my opinion on their product as if I’m the target user. I always ask them the same question: What do your users think? Your users’ opinions are data. Mine is a distraction.

By Hiten Shah
Leaders Must Empathize Directly, Not Just Through Reports
SocialNov 8, 2025

Leaders Must Empathize Directly, Not Just Through Reports

If you’re an operator and understand this, you’ll get so much further than if you ignore it. The empathy you develop for the team and what they deal with day to day is priceless. As a CEO, don’t outsource that understanding to...

By Hiten Shah
Startup Saturation Limits Visibility for New Ventures
SocialNov 7, 2025

Startup Saturation Limits Visibility for New Ventures

Too many startups, not enough attention to spread.

By Hiten Shah
Great Code Can't Save a Product without Market Demand
SocialNov 6, 2025

Great Code Can't Save a Product without Market Demand

When I moved to the Bay Area in 2007, everyone wanted to go viral. Growth was the dream. Marketing was decoration. People believed great products sold themselves. That idea wasn’t new. HP’s founders said the same in the 1950s. They thought marketing...

By Hiten Shah
Embrace Weird Ideas to Spark Innovation
SocialNov 5, 2025

Embrace Weird Ideas to Spark Innovation

The ideas we dismiss as odd or fringe are often the ones that can break us out of stagnation. Most weird ideas won't pan out, or the timing won't be right to execute on them, but the act of exploring...

By Hiten Shah
Choosing the Right Term for AI-Driven SEO
SocialNov 5, 2025

Choosing the Right Term for AI-Driven SEO

AEO vs. GEO vs. AI SEO Optimizing content for AI-driven platforms has become incredibly complicated. There is currently no consensus on what to call what used to be "SEO." This article explains three main terms marketers use, all of which are...

By Hiten Shah
AI Floods Ideas; Human Editors Shape the Future
SocialNov 5, 2025

AI Floods Ideas; Human Editors Shape the Future

An AI can draft fifty options before lunch. The skill is knowing which one moves the needle. In creative fields, that means taste. In business, it means prioritization. In science, it means designing the right question before running the experiment. AI pushes volume to infinity....

By Hiten Shah
College Students Are the First AI‑Native Workforce
SocialNov 5, 2025

College Students Are the First AI‑Native Workforce

College students are the world’s first AI-native workforce. They just haven’t entered payroll yet. Surveys already show over 90% of college students have used generative AI for coursework. Prompts are the start of collaboration. They’ve stopped outsourcing tasks. They’re co-authoring ideas. Every assignment...

By Hiten Shah
Clarity, Not Headcount, Drives True Founder Leverage
SocialNov 4, 2025

Clarity, Not Headcount, Drives True Founder Leverage

Most founders think leverage comes from headcount. It comes from clarity.

By Hiten Shah
Debunking AI Marketing Myths to Overcome Algorithm Aversion
SocialNov 4, 2025

Debunking AI Marketing Myths to Overcome Algorithm Aversion

Using AI to generate marketing assets is becoming the norm, but it creates a challenge called algorithm aversion. Even if the content is high quality, consumers devalue or distrust content they believe was produced by AI. Here are the three...

By Hiten Shah
Treat Attention Like Capital: Manage It Rigorously
SocialNov 4, 2025

Treat Attention Like Capital: Manage It Rigorously

Attention is the real balance sheet. Most companies know where the money went. Few can say where the attention went. Yet that’s what decides everything. Every company budgets for headcount and spend. Almost none budget for attention. It feels infinite, so...

By Hiten Shah
Who Bears Responsibility for Widespread AI Sloppiness?
SocialNov 4, 2025

Who Bears Responsibility for Widespread AI Sloppiness?

If AI slop keeps spreading, who’s most responsible?

By Hiten Shah
Speed Over Discernment Turns AI Into Empty Waste
SocialNov 3, 2025

Speed Over Discernment Turns AI Into Empty Waste

Today’s AI slop was yesterday’s food. Before algorithms ate our words, farmers fed leftovers to pigs. It was a closed loop. What people couldn’t use became nourishment for something else. Nothing was wasted because nothing could be. Then industry found shortcuts. Distillers...

By Hiten Shah
TalkStories Lets Founders Grow Audiences by Speaking Daily
SocialNov 3, 2025

TalkStories Lets Founders Grow Audiences by Speaking Daily

A few months ago, @MrWillNelson had a simple idea: What if founders could grow their audience on social media just by talking? That idea became TalkStories, a tool that calls you daily, captures your insights, and turns them into posts. I’ve used the...

By Hiten Shah
Tech's Marketing Gap: Trust, Not Tactics, Is Missing
SocialOct 31, 2025

Tech's Marketing Gap: Trust, Not Tactics, Is Missing

I’ve been working on an article about why tech still misunderstands marketing. The deeper I go, the less it feels like a problem of tactics. It feels like a problem of trust between what teams build and what customers believe. Marketers who’ve worked...

By Hiten Shah
Founders Quickly Become the Bottleneck, Not the Visionary
SocialOct 31, 2025

Founders Quickly Become the Bottleneck, Not the Visionary

I have a long-running list of these surprises for first-time Founders and CEOs. Here are a few that weren’t on Brian’s list. 1. Your calendar becomes everyone else’s calendar. Every gap gets filled. 2. The hardest conversations are never on the calendar....

By Hiten Shah
ChatGPT Handles File Unzipping, Claude Does Not
SocialOct 31, 2025

ChatGPT Handles File Unzipping, Claude Does Not

ChatGPT can unzip files, Claude cannot.

By Hiten Shah
Ask if Users Will Abandon ChatGPT Before Building AI Product
SocialOct 31, 2025

Ask if Users Will Abandon ChatGPT Before Building AI Product

Before you build your AI product, ask one question: would anyone switch from ChatGPT for this? https://t.co/5q8pqdKadg

By Hiten Shah
Attention Compounds First; Revenue Follows Later
SocialOct 31, 2025

Attention Compounds First; Revenue Follows Later

Attention is the only metric that compounds before revenue.

By Hiten Shah
MarTech and ProductTech Aren't
SocialOct 30, 2025

MarTech and ProductTech Aren't

MarTech and ProductTech are not the same thing, not even close. Had to explain this to a founder today who was insisting that event driven analytics is all you need. Guess what? They have never tried to do any marketing.

By Hiten Shah
Product Strategy: Disciplined Building Driven by Customer Context
SocialOct 30, 2025

Product Strategy: Disciplined Building Driven by Customer Context

Building because you can is easy. Building because you should takes discipline. That discipline is called product strategy and it runs on customer context.

By Hiten Shah