Kyle Poyar

Kyle Poyar

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M&A Surge Masks Low‑value, AI‑driven Seed Exits
Social‱Nov 26, 2025

M&A Surge Masks Low‑value, AI‑driven Seed Exits

I'm having some major cognitive dissonance about startup M&A. It *seems* to be đŸŒ¶ïž with a record number of acquisitions according to Peter Walker . Yet Jason M. Lemkin & others are pointing out that in SaaS "the exits... are...

By Kyle Poyar
ChatGPT Leads Impactful GTM Tools; AI Agents Rise
Social‱Nov 24, 2025

ChatGPT Leads Impactful GTM Tools; AI Agents Rise

If you're searching for GTM tech this Black Friday, start with these: Maja and I asked our communities about their favorite B2B GTM tools in 2025 including which were "most impactful" and which are "must try". 195 software GTM leaders...

By Kyle Poyar
Choosing the Right AI Pricing Model Drives Profitability
Social‱Nov 20, 2025

Choosing the Right AI Pricing Model Drives Profitability

I thought there'd be consensus on how to monetize AI by now. I was (mostly) wrong. There's outcome-based pricing (see: Intercom, Crescendo, Chargeflow), credit pricing (see: Salesforce, Lovable), work-based pricing (see: Imagen, EvenUp), hybrid pricing (see: Monday, Clay), and lots...

By Kyle Poyar
The New UX Era
Blog‱Nov 19, 2025

The New UX Era

In this episode, Yaakov Carno examines the rise of the prompt‑bar as the new front‑door UX for AI‑enabled SaaS products, mapping over 40 real‑world examples from Canva to Notion. He explains how the traditional onboarding flow has shifted into a...

By Kyle Poyar
Reducing Churn Drives Biggest ARR Growth for SaaS
Social‱Nov 18, 2025

Reducing Churn Drives Biggest ARR Growth for SaaS

Churn isn't a Customer Success problem. It’s a *business* problem. And it might be why you miss the 2026 plan. Just look at the 3-year ARR impact of different growth initiatives^ for a typical $10M ARR SaaS co: - Increase...

By Kyle Poyar
How to Use AI Agents for Marketing
Blog‱Nov 16, 2025

How to Use AI Agents for Marketing

In this episode Kyle Poyar talks with Hamish Grant of SafetyCulture about how they built a suite of AI agents to super‑charge their marketing and sales operations. They detail four workflows—platform‑agnostic lead enrichment, an AI‑powered inbound BDR that drafts personalized...

By Kyle Poyar
EBooks Lose Spark: Emily Kramer’s 2025 B2B Channel Forecast
Social‱Nov 13, 2025

EBooks Lose Spark: Emily Kramer’s 2025 B2B Channel Forecast

B2B marketing whisperer Emily Kramer from the beloved MKT1 newsletter dishes on which channels are hot or not in 2025. You might be surprised about eBooks. Do you agree? Chime in below. --- If you <3 this clip, you'll love...

By Kyle Poyar
The Compounding Startup
Blog‱Nov 5, 2025

The Compounding Startup

Kyle Poyar analyzes ChartMogul data to show that the rare SaaS startups that break the $20 million ARR barrier do so by continuously improving their revenue mix—raising ARPA, boosting expansion and retention—rather than relying on early‑stage momentum alone. The outliers double‑digit...

By Kyle Poyar
Traffic Is No Longer a Reliable Growth Metric
Blog‱Nov 2, 2025

Traffic Is No Longer a Reliable Growth Metric

Kyle Poyar argues that raw traffic is becoming a misleading growth metric as AI‑driven search, especially ChatGPT, delivers far higher‑intent leads that convert six times faster than Google. He shares seven insights from Webflow’s VP of Growth, including the need...

By Kyle Poyar
What’s Working in GTM Right Now
Blog‱Oct 29, 2025

What’s Working in GTM Right Now

Surveying 195 software GTM leaders, the inaugural 2025 State of B2B GTM report finds companies juggling heavy channel experimentation—an average of five core GTM channels plus 5.5 experiments—while inbound (23%), outbound (19%) and account‑based GTM (18%) remain the most common...

By Kyle Poyar
Your Pricing Is (Probably) Broken
Blog‱Oct 22, 2025

Your Pricing Is (Probably) Broken

SaaS and AI startups largely have broken pricing: founders default to flat fees, feature bundles, seat-based and usage models that misprice customers and leave revenue on the table. Poyar highlights concrete fixes — e.g., add premium editions (50–100% higher price...

By Kyle Poyar
AI Adoption Slips, Yet Spend and Retention Surge
Social‱Oct 19, 2025

AI Adoption Slips, Yet Spend and Retention Surge

Fascinating new data from Ramp: Paid AI adoption actually *declined* by 0.7% in September. This was the second decline of the year, but far more material than the one in June (0.1%). Other highlights from the data: - 73% of...

By Kyle Poyar
The Odds of Making It
Blog‱Oct 15, 2025

The Odds of Making It

A new look inside startup growth from zero to $25 million ARR

By Kyle Poyar