Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy.

For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry.

The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry

We are entering an era where intelligence is embedded in machines, infrastructure, and environments. Physical AI is moving from theory to application, with autonomous robotics and adaptive systems reshaping energy and industry for greater efficiency, resilience, and sustainability.

This is a new industrial renaissance where human ingenuity and machine capability collaborate to solve complex challenges. In this keynote, digital futurist Brian Solis will share how leaders can harness this momentum to stay competitive, unlock new models, and build a smarter, sustainable future.

The 2026 Baker Hughes Annual Meeting is set for January 28‑30, 2026, in Florence, Italy.

For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry.

The time is now for a bold, fresh look at The Energy Equation.