Guest Posts Strategy: 12 Tips For AI Overviews

Summary

In this episode Reuben Mattinson explains how guest‑posting has shifted from a link‑building tactic to a reputation‑focused strategy in the age of AI Overviews. He outlines twelve actionable tips, emphasizing the need for topical relevance, the end of the “first‑party loophole,” and rigorous backlink audits to avoid low‑quality “zombie” sites. The key takeaway is that citations from genuinely relevant, high‑reputation sites now drive visibility more than sheer link volume, and internal expertise should be leveraged to meet Google’s E‑E‑A‑T standards.