SEO ROI: How to Measure the Return on SEO Efforts

Summary

In this episode the host breaks down how to measure SEO ROI, walking listeners through calculating costs, attributing revenue via tools like GA4, and applying the ROI formula. Kyle Risley, senior SEO lead at Shopify, emphasizes that vanity metrics only matter if they drive revenue and explains why SEO’s long‑term compounding effect often outperforms paid ads. Practical steps include fully accounting for direct and labor costs, integrating GA4 with Shopify to track organic sales, and reviewing ROI quarterly to prove value to stakeholders.