Insider One Acquires Bluecore to Boost AI-Driven Marketing Platform

Deal Summary

New York‑based Insider One announced the acquisition of Bluecore, a US unicorn marketing solutions provider, to strengthen its AI‑driven agentic commerce platform. The deal integrates Bluecore’s Transparent ID Network and data infrastructure, expanding Insider One’s client base of over 1,500 brands. The acquisition was disclosed on May 28, 2026.