Kitchen appliance brand Breville has set to overhaul its advertising and marketing strategy on the back of the appointment of a new strategic and creative partner in the UK, marking the start of a long-term collaboration that will run throughout 2026 and beyond. 

Creative agency Dinosaur will develop a new brand platform and a suite of integrated campaigns designed to reignite the brand, bringing colour, creativity and what it calls “realness” back into the nation’s kitchens, with the aim of elevating Breville across its priority categories.

Breville’s ambition is to reimagine the role of the kitchen as a place of inspiration and creativity for modern consumers. The brand is on a mission to help people express themselves through food and drink, from crafting the perfect cup of coffee to experimenting with the latest air fryers.

As consumer expectations evolve, Breville aims to deliver products and experiences that spark imagination and make creativity accessible to every home.

Dinosaur was chosen following a competitive pitch for its ability to create bold ideas, and for its collaborative approach to building long-term creative partnerships.

Launching in the coming months, the new brand platform will span digital, social and content activations, uniting Breville’s portfolio under one creative idea, as it aims to cement its place at the heart of the nation’s kitchens.

Breville senior marketing manager Lydia Baker said**:** “We wanted a partner who could match our ambition – to inspire creativity in every kitchen. Dinosaur stood out for their energy, originality and instinct for work that cuts through. Together we’re building something that not only reflects who Breville is today, but who we want to be for the next generation of creators.”

Dinosaur creative director Dan Pitchford added: “Breville is a brand that’s always encouraged people to create, explore and experiment. The opportunity now is to give that spirit a fresh burst of energy – to bring colour back to a category that can be a bit grey. We’re thrilled to help Breville show up in a way that’s as bold and inventive as the people who use their products.”

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