Barry Schwartz is the CEO of RustyBrick, founder of the Search Engine Roundtable, and News Editor of Search Engine Land. He is a well‑known technologist and search‑marketing expert.

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Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison, said it is “currently being tested with a small number of merchants.”

A screenshot of the test announcement was posted by Duane Brown on LinkedIn. It reads:

“Drive more sales with product data experiments.

Run A/B tests with different product titles and images in your Shopping Ads to see how they perform. Results are available in about 3 to 4 weeks.”

Ginny Marvin added on the post:

“This was teased at GML last year and is currently being tested with a small number of merchants. Stay tuned for broader availability!”

Recently, Google also allowed some advertisers to run A/B tests on certain Performance Max (PMax) campaigns. Many advertisers are expected to welcome more of these capabilities in the Google Ads platform.

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