Barry Schwartz is the CEO of RustyBrick, a New York web‑service firm specializing in customized online technology that helps companies decrease costs and increase sales. He is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. Barry is well known and respected for his expertise in the search‑marketing industry. He provides consulting services to expert SEOs and performs search‑marketing expert‑witness services. He graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter @rustybrick or on LinkedIn and read his full bio on the Search Engine Roundtable.

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Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. The option can now be found under the “Conversions” goal, labeled as “Manually set bids.”

This change was discovered by Hana Kobzová on the PPC News Feed blog. She explained:

“Advertisers previously had to opt into the ‘Select a bid strategy directly (not recommended)’ section to access Manual CPC. But now it is more accessible under the Conversions goal section.”

She added:

“This makes Manual CPC more accessible for those who prefer this bidding strategy over Smart Bidding. You can see the updated UI in the campaign bidding settings.”

Screenshot of the updated Manual CPC setup (originally shown in the article) omitted for brevity.