Google AI Mode Shows Product Inventory & Pricing In Light Font Color
Why It Matters
The altered font color could diminish price visibility, affecting click‑through rates and e‑commerce conversions, while signaling Google’s broader strategy to separate AI‑driven shopping from traditional SERP results.
Google AI Mode Shows Product Inventory & Pricing In Light Font Color
January 20, 2026 · 7:11 am · by Barry Schwartz, Executive Editor
Google AI Mode is showing really light‑colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.
The change was first spotted by Brodie Clark, who posted about it on X and on SERP Alerts. Clark wrote:
“Google is now showing lighter colours (maybe too light?) for product availability and pricing within AI Mode. This change is part of an effort from Google’s end to make AI Mode distinct from the main search results following the announcement related to agentic shopping.”
I was able to replicate the behavior. In the screenshots below, the AI Mode version appears at the top, with the standard web‑search version behind it, making the font‑type change clearly visible.
Image: Google AI Mode Shopping Inventory Light Font
I’m not sure I like this…
A discussion about the change is also taking place on X.
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