NCA Hires Creatives Behind Just Eat and Moonpig Ads

Why It Matters

The expanded talent pool strengthens NCA’s ability to deliver culturally resonant, high‑impact work, positioning the agency for accelerated growth in a competitive UK advertising market.

Key Takeaways

• Four new hires boost NCA's creative roster
• Taylor‑Smith and Yeates created viral Just Eat ads
• Power and McBride shaped Madam Tussauds brand direction
• Recent wins include Financial Times and PG Tips
• Agency aims to expand with culturally‑sharp campaigns

Pulse Analysis

New Commercial Arts (NCA) announced four senior creative appointments that instantly raise its artistic firepower. Adam Taylor‑Smith and Steve Yeates arrive from McCann London, where they crafted the star‑studded Just Eat spots featuring Craig David and Christina Aguilera, as well as the high‑impact Night Time Industries Association campaign. Rose Power and Niamh McBride join after delivering a refreshed brand direction for Madam Tussauds and executing memorable work for Moonpig and Primark. All four will sit under executive creative directors Dan Seager and Steve Hall, integrating fresh perspectives across NCA’s client roster.

The hires come on the heels of a string of new business victories, most notably the Financial Times “For the Why” global campaign and a lucrative PG Tips account secured last year. By bolstering its creative bench, NCA positions itself to handle larger, culturally resonant projects while maintaining the witty, craft‑focused style that has become its signature. The agency’s ability to attract talent that has already proven success on viral and brand‑building work signals confidence from both the creatives and the client base, setting the stage for accelerated growth in 2026.

In a market where agencies compete fiercely for top creative minds, NCA’s recruitment underscores a broader shift toward boutique firms that can deliver high‑impact storytelling with agility. The addition of creators experienced in both digital virality and traditional brand stewardship equips the agency to meet the evolving demands of advertisers seeking authentic engagement across platforms. As brands increasingly prioritize purpose‑driven narratives, agencies like NCA that blend humor, cultural relevance, and strategic insight are likely to capture a larger share of the UK advertising spend in the coming years.