Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn whether you will be adding Microsoft Advertising to your marketing mix in 2026. The poll received over 200 responses, with most saying it is already included in their mix, but 36 % indicating they will be adding it.

Poll question

Are you making Microsoft Advertising part of your marketing mix in 2026?

Responses

• 42 % – Already included

• 36 % – Yes, will add it

• 23 % – No

The poll is somewhat biased because those following Navah may be more inclined toward Microsoft Advertising. However, the bias may be limited, as she only joined Microsoft six months ago.

Forum discussion at the Search Engine Roundtable.