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Wellness Briefing: The Collabs and Campaigns Winning ‘New Year, New You’ Marketing, Plus News
•January 14, 2026
Why It Matters
January activations set the tone for annual revenue, while IPO filings and leadership changes reshape competitive dynamics and investor expectations in wellness.
Wellness Briefing: The collabs and campaigns winning ‘new year, new you’ marketing, plus news
This week, I analyze the “new year new you” activations leading the wellness industry into 2026, including fast-casual restaurant collaborations and the embrace of “Quitters’ Day.” Additionally, fitness app Strava files for IPO, an executive shakeup at Alo Yoga, and a rush of creatine products are hitting shelves after a meteoric rise in popularity in 2025.
What does it take for wellness brands to stand out in January?
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