This conversation is a reminder that marketing does not have to feel chaotic to be effective. 

I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. 

We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure.

In this episode of the podcast, we talk about:

What mindful marketing actually looks like in practice

How to choose signature content that deserves your energy

Why being everywhere leads to burnout for podcasters

How to pick attraction strategies that feel easier

Which metrics matter when measuring real progress

…And More!

 

Special thanks to:

Sam Brake Guia, host of Mics to Millions Podcast

Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377

Website: https://linktr.ee/sambguia 

Connect with Sam on social media:

Personal Instagram: https://www.instagram.com/sambguia/

PodWritten: https://www.instagram.com/podwritten/

LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

Mindful Marketing Podcast – Episode with Andréa Jones

Host: Sam Brake Guia

Guest: Andréa Jones

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Andréa Jones [00:00:01]:

If you're listening and it's December, you know what time it is. Every year I share a couple interviews I've done on other people's show inside the feed right here in the Mindful Marketing podcast as it's my little end‑of‑the‑year tradition, partly because it's fun, but also because it's December and your girl needs a break. So today's episode is a fantastic conversation I had with Sam Brake Guia, who is just a lovely individual, but also really insightful. We talk a lot about mindful marketing in a way that's very practical. I talk about how I went from being Gary Vee—like everywhere, be everywhere, post everywhere, do all of the things—to more intentional marketing, and how I think about signature content and supporting content and how I choose an action strategy that doesn't drain you, and how I keep up with all the trends without spiraling. And even some of the metrics I use to figure out what's working and then do more of that. So if you're headed into 2026 and you need this episode for a simpler, sustainable marketing strategy, then I know that you'll love this one. So here's my conversation with Sam.

Sam Brake Guia [00:01:11]:

Today's guest is the host of the award‑winning Mindful Marketing Podcast, a podcast that is redefining marketing playbooks to break free from what we should do so that we can scroll less, connect more and grow together. The show receives roughly 8,000 monthly downloads and it's been running since June 2018. As the founder of OnlineDrea, she's all about turning marketing headaches into victories with a mix of savvy strategy and playful creativity. With over a decade of experience, she has guided over 4,000 students through her Mindful Marketing Lab, making social media fun and effective without burnout. Andrea Jones, so lovely to have you here. Thank you for joining me on this show. I've been following you for a while just because I think you've been in similar networks that I've known people, you've worked with them and I've seen your work and I really do love the fact that you take a mindful approach to being online and just promoting yourself. My first question to you is: can you define what you mean by mindful marketing and how it differs from traditional marketing approaches?

Andréa Jones [00:02:16]:

Yeah, and I think starting from the traditional place could be helpful. When I started my business 10 years ago, I followed Gary V. Gary Vaynerchuk—the OG internet marketing guy. A lot of what he teaches is, “be on every platform, respond to every comment, host everywhere.” And that’s what I did. I did all of the things, and then I got burnt out and thought there had to be a different way.

Andréa Jones [00:02:38]:

The Gary V. method works, but it’s impossible to sustain without a massive team. To me, mindful marketing is intentional marketing—making an intentional choice about where you spend your limited time so you get the maximum input for what you’re doing.

Andréa Jones [00:03:17]:

There are two types of content in mindful marketing: signature content and supporting content. Once business owners understand that not all content is created equal, it’s easier to decide what your marketing ecosystem looks like. For me, my podcast is my signature content; everything else is supporting content. If I have three hours this week for marketing, I put most of it into my podcast, and the remainder into social, email, etc. This approach helps small businesses avoid burnout.

Sam Brake Guia [00:04:06]:

I don’t spend a lot of time on social media, but I understand its value for promotion. You mentioned pressure to be everywhere—what are the biggest “shoulds” you’ve seen health‑and‑wellness podcasters get stuck in?

Andréa Jones [00:04:38]:

I started as a freelancer, grew into an agency, and worked with many health‑and‑wellness brands and podcasters. They look like they’re doing it all, but they have teams behind them. Podcasters often feel they must turn their podcast into a YouTube video, then clip it for TikTok and Instagram Reels, not realizing the support they have. I remember planning a holiday photo shoot months in advance just to post on December 25th—people think it’s spontaneous, but it’s not.

Andréa Jones [00:05:42]:

The “shoulds” create pressure to be perfectly polished, to distribute everywhere, and to look effortless. That pressure can harm mental health and breed resentment toward social media, which viewers can sense.

Andréa Jones [00:06:17]:

That resentment shows up on screen. I’m always asking, “What’s the easiest path forward for you?”

Sam Brake Guia [00:06:40]:

I’ve learned I can’t show up just for the sake of showing up; I need enjoyment. I ask podcast hosts, “Who’s on your team? Who do you hire? Who takes care of what?” It gives insight into what’s achievable.

Sam Brake Guia [00:07:42]:

How can health‑and‑wellness podcasters create a mindful marketing plan for their podcast?

Andréa Jones [00:07:45]:

Your podcast is your signature content. Supporting content should point back to it. Repurpose podcast conversations into social posts, behind‑the‑scenes clips, etc. This reduces the burden of creating new content constantly.

Andréa Jones [00:08:36]:

The missing piece is an attraction strategy. Posting on TikTok, for example, leverages discoverability. But attraction can also be guesting on other podcasts, which may be easier for you.

Andréa Jones [00:09:11]:

Finding the attraction strategy that fits you is a game‑changer. It’s okay to post on TikTok or comment on Instagram, but only if it aligns with your preference.

Andréa Jones [00:09:47]:

So, to create a plan: focus on your podcast as signature content, use supporting content to drive listeners to it, and choose an attraction strategy that feels easy.

Sam Brake Guia [00:10:00]:

As a co‑founder of a podcast booking agency, I love podcast guesting more than social posting. For listeners who want to scale back on social media, what other advice do you have?

Andréa Jones [00:10:24]:

I use time‑based inputs versus content‑based inputs. Instead of “post three times this week,” I say “spend one hour on Threads this week.” It’s more attainable; sometimes I create posts, sometimes I just join conversations, but I still check off the task.

Andréa Jones [00:11:01]:

Be honest about how much time you spend on social media—your phone can show you. Use a time tracker (e.g., Toggl) to set limits and avoid the scrolling rabbit hole, especially on TikTok.

Andréa Jones [00:11:46]:

Sometimes I scroll without accomplishing anything; other times I find 15 video ideas. My best content comes from an inspired place. When I post from the heart—like a video holding my 3‑month‑old that got 70 k views—it resonates more than perfectly polished content.

Andréa Jones [00:12:48]:

It’s not about posting frequency; it’s about the time you spend on the platform so you can share from an inspired place.

Sam Brake Guia [00:13:00]:

I struggle with engagement and staying updated on platform changes. How can podcasters stay informed without feeling overwhelmed?

Andréa Jones [00:13:37]:

Find a trusted source for updates—follow a marketer in your niche or a relevant podcast. Limit yourself to one or two platforms; focusing reduces the flood of updates. For trends, aim for one or two a year rather than chasing every meme. Think of trends as seasoning, not the main dish.

Andréa Jones [00:14:58]:

Use seasonal or topical hooks (holidays, award shows, Super Bowl) as flavor, not the core content.

Sam Brake Guia [00:15:51]:

How can health‑and‑wellness podcasters translate their passion into authentic, engaging marketing without feeling pressured to perform a certain way?

Andréa Jones [00:16:29]:

Be an active listener and participant in your community. Authenticity often comes from unplanned moments. My viral Juneteenth video was spontaneous—sharing my family history because I felt the conversation was happening.

Andréa Jones [00:17:15]:

Authentic content isn’t pre‑planned; it emerges from listening and contributing to ongoing conversations.

Sam Brake Guia [00:18:15]:

How do you get responses from your community? Purely through social media, or other methods?

Andréa Jones [00:18:44]:

I’m platform‑agnostic—show up where people are. I started in Facebook groups, now I use email newsletters, Instagram DMs, stories, and posts. I communicate across multiple channels, following where my community gathers.

Andréa Jones [00:19:25]:

Example: a community member asked a question in my membership site; I answered there, then saw her Instagram post, responded there, and continued the conversation via Facebook and voice messages. I meet people where they are, without forcing a single channel.

Sam Brake Guia [00:20:34]:

Can you share a health‑and‑wellness client who achieved impressive results with mindful marketing?

Andréa Jones [00:20:51]:

Dr. Anna Kabeca, a menopause expert. She wanted to show up and have conversations, not do everything herself. She outsourced Instagram message responses to an assistant, freeing her to focus on her strengths—live streams and conversations.

Sam Brake Guia [00:22:26]:

Building a team helps avoid burnout and scale growth.

Sam Brake Guia [00:22:46]:

How can mindful marketing help podcasters stand out in a crowded market?

Andréa Jones [00:23:07]:

There’s massive content noise today. Focus on niche communities. Dr. Kabeca’s niche is menopause; that specificity helps her stand out. Start narrow, then layer in complexity as you grow. Even big personalities like Snoop Dogg evolve beyond their original niche.

Andréa Jones [00:24:42]:

The podcast can be the starting place, but narrow targeting helps listeners find you; you can expand later.

Sam Brake Guia [00:24:54]:

How can podcasters evaluate the success of their mindful marketing strategy?

Andréa Jones [00:25:11]:

Metrics matter, even if they feel “dirty.” On Instagram, look at top posts over a set period (1 month, 3 months, 1 year). Identify common themes and repeat what works. For me, “rage baiting” episodes performed well because I knew my audience. I track top episodes, topics that work, and those that don’t.

Andréa Jones [00:27:05]:

I use Airtable to log topics, metrics, and trends. I also analyze engagement rate—community growth vs. engagement growth. If followers increase but engagement drops, the followers may not be the right audience.

Andréa Jones [00:28:26]:

I feed top episodes into ChatGPT to surface trends and future topic ideas. I also use Metricool for reporting, export data, and let AI help find commonalities.

Sam Brake Guia [00:30:17]:

If listeners want to keep up with your work or work with you, where can they go?

Andréa Jones [00:30:47]:

Check out the Mindful Marketing Podcast (over 330 episodes, formerly the Savvy Social Podcast). You can find me everywhere @onlinedrea. My website, onlinedrea.com, has free resources.

Sam Brake Guia [00:31:12]:

Excellent. I’ll include links in the show notes. Andrea, thank you so much for joining me and sharing your mindful marketing techniques and strategies.

Andréa Jones [00:31:21]:

Awesome. Thanks so much for having me on the show.