Today's episode is a fireside chat I had with Warrior Rising, a Nonprofit empowering Veterans in business. I break down how to actually win on social media today. We go deep into platform-specific content strategy, how social media algorithms really work, and why AI is becoming essential for marketers in every industry. I also talk about how paid advertising has changed over the years, what the winning strategy looks like now, and how to think about social media as a real business and growth engine. If you’re serious about marketing, content, and growth, this episode is a must.

Paid Ads, AI, and Organic Social Content …

The GaryVee Audio Experience – December 23 2025

Episodes

Live Shopping Is the New 2012 Social Media

January 16 2026 · 42:05

In this episode of the GaryVee Audio Experience, Gary goes live on TikTok to explain why live shopping is the biggest opportunity of 2026, how a “maybe” mindset can lead to the results you’re looking for, and why there’s no originality in the world. He also discusses how over‑analysis is tied to insecurity and why it’s time to stop blaming parents, the government, and the world once you turn 25.

Key take‑aways

• TikTok Shop Affiliate Marketing is a “Gold Rush.”

• Live Shopping in 2026 is the social media of 2012.

• Adopt a “Maybe Skewing Towards Yes” mindset.

• Insecurity fuels over‑analysis and perfectionism.

• The creator, not the idea, is the niche.

• No need to pick just one business lane.

• Age 25 should mark the “Age of Accountability.”

• Forgiveness and humility lead to joy.

The Power of No: Why Saying Yes Is Stalling Your Progress

January 15 2026 · 01:06:33

In this Tea with GaryVee episode, Gary explains why the biggest opportunity in 2026 is live shopping and encourages listeners to do 20 hours of homework on selling via TikTok Live, Whatnot, etc. He also covers how saying “no” can make you more efficient and why work‑life balance is a myth.

You’ll learn

• The power of “No.”

• Career advice for young entrepreneurs.

• How to start selling on live shopping platforms.

• Overcoming imposter syndrome.

• Dealing with judgment or disapproval.

The #1 Thing Stopping You from Success

January 14 2026 · 01:00:30

Gary sits with Dr. Amanda on her Midlife Muse podcast to discuss building momentum through gratitude and self‑awareness, the fear of “being seen,” and the impact of 6th‑place trophies. Topics include:

• Definition of failure (only “eight people showing up to that funeral”).

• Regret and fear as “poison” that limits authentic living.

• The value of spending time with elders (70‑plus).

• The emerging “era of the 70‑year‑old” where wisdom outweighs youth.

• Parental fear transmission that blocks ideas.

GaryVee_Internalmeeting_recording_bestmeetingever_01‑13‑26.mp4

January 13 2026 · 26:02

A meeting with Gary’s employees covering:

• Definition of success (self‑defined).

• Importance of building relationships (biggest ROI).

• Fighting for happiness.

• Learning by doing.

• Preventing burnout.

How to Measure Creative Success in 2026

January 12 2026 · 41:31

Discussion on measuring creative success with data, the difference between brand and sales, how social content feeds LLMs, testing organic content before paid media, and platform recommendations (Facebook, Snapchat Spotlight, LinkedIn).

1‑Hour of Advice About Sales, Self‑Belief, and Winning in Business

January 09 2026 · 01:05:43

Gary tells the story of building Wine Library, shares sales‑skill development, why electricians will profit, the importance of authenticity, self‑doubt, accountability, comfort with discomfort, prompt‑engineering with AI, parenting, and taking full responsibility for one’s life.

If You’re Scared About Money and Your Job, This Is for You

January 08 2026 · 38:12

A Tea with GaryVee episode covering:

• Managing money worries and burnout.

• The hidden damage of instant gratification.

• Why complaining without action hurts.

• Using AI to learn AI.

• Local business marketing.

• Handling follower loss.

• Hiring advice and regaining perspective.

The New Marketing Playbook – Why Many Brands Are Losing Market Share

January 07 2026 · 55:58

Why TV marketing is overpriced, how over‑commitment to TV hurts brands, the power of collectibles, under‑investment in social media, advantages of social ads, live‑streaming opportunities, the “interest media” era, under‑priced attention platforms, and hiring vs. firing insights.

Why Most Businesses Need a Podcast More Than Ever

January 06 2026 · 31:00

Keynote from Portugal on:

• Creativity as the core of marketing.

• Attention now lives on a few social platforms.

• Paid‑ads evolution.

• Volume beats perfection.

• Podcasts and streaming as massive opportunities.

A Great 1‑Hour Talk About Creativity, Art, Commerce & Collecting with Your Kids

January 05 2026 · 57:13

Special New Year’s episode with Jim Rugg and DJ discussing the VeeFriends comics universe, the “starving artist” myth, how commercial success protects creativity, gate‑keeping in comics, and long‑term relevance.

Codie Sanchez – The Secret to Making Millions Without Starting From Scratch

January 02 2026 · 40:18

One of the top 2025 episodes, revisited for the holiday season.

Forget Algorithms – Here’s How to Actually Grow in 2026

December 30 2025 · 44:12

Business Advice: Pivoting Your Career, Fear of Wasting Time, How To Stop Overthinking & Difficult Life Transitions

December 29 2025 · 30:45

How To Build a Brand That Actually Wins In 2026

December 26 2025 · 35:59

Paid Ads, AI, and Organic Social Content — What Actually Works Now

December 23 2025 · 52:52

Fireside chat with Warrior Rising (non‑profit empowering veterans). Gary breaks down:

• Platform‑specific content strategy.

• How social‑media algorithms really work.

• AI’s essential role for marketers.

• Evolution of paid advertising.

• Treating social media as a real business engine.

How To Make Strategic Content To Sell Any Product

December 22 2025 · 53:28

4Ds session on:

• Overcoming fear of posting content and ads.

• Podcast advantage.

• Practical vs. ideological approaches.

• YouTube Shorts and more.

THIS Will Help You Become Better at Making Content

December 19 2025 · 59:06

4Ds session covering:

• Delivering value.

• AI’s impact on agencies.

• Brand selling strategies.

• Importance of podcasts.

The Full Playbook for Knowing When to Quit, How to Find a Job, and Nailing Job Interviews

December 18 2025 · 31:16

Tea with GaryVee on:

• Why critics are often unhappy.

• Simpler life perspective.

• Risks of staying in a low‑pay, high‑stress job.

• Knowing when to quit, job‑search tactics, interview confidence.

2026 Selling & Social Media Marketing Strategy

December 17 2025 · 01:15:56

4Ds session on:

• Raising prices correctly.

• Creating more content.

• 2026 social‑media strategy.

Great Marketing Won’t Save a Bad Product (Business & Marketing Chat)

December 16 2025 · 42:35

Fireside chat with Fiserv in Las Vegas covering:

• Brand vs. sales.

• Interest‑media era.

• Mistakes big brands make.

• Poppi founder story.

If You Want to Win at Marketing in 2026, Listen To This

December 15 2025 · 33:45

Fireside Q&A with the Founder’s Mastermind discussing:

• Platform and culture concepts.

• Two career revelations.

• Sources of happiness.

• Garage‑selling origins.

• AI thoughts and content thriving.

The Real Reason Why Most People Don’t Produce Content (How to Avoid It)

December 12 2025 · 01:07:57

Keynote at Aldar Experts (Abu Dhabi) on:

• Why most avoid content creation.

• Leveraging social platforms and under‑priced attention.

How to Do Social Media Marketing the Right Way (The Exact Blueprint)

December 11 2025 · 43:20

Fireside chat with SK‑II (Singapore) covering:

• Building a successful business.

• Effective marketing strategies.

• Staying relevant.

• Tough decisions and brand evolution.

The Only Marketing Strategy You Need for 2026

December 10 2025 · 57:50

Discussion on using Facebook, Instagram, LinkedIn, personal vs. company pages, AI, and ChatGPT for content creation.

The Future of 9‑5 & Why a 4‑Day Work Week Will Make Most People More Broke

December 09 2025 · 46:32

Tea with GaryVee 97 on:

• Gratitude vs. focusing on problems.

• Accepting mediocrity as normal.

• Future of the 9‑5.

• Why a 4‑day week may hurt financially.

The Reason You Feel Stuck — And How to Get Out of It

December 08 2025 · 35:04

Topics:

• Creating more life options.

• Work‑life balance, credit‑card use, firing, content creation despite uncertainty.

• Importance of hard work and rest.

If You Want to Start a Business in 2026, Listen To This

December 05 2025 · 49:27

TikTok live answering questions on:

• Choosing a business based on self‑awareness, not trends.

• Economy’s impact on startups.

• Strengths, live social shopping, market saturation, discipline, accountability.

Why Electricians and Skilled Manual Labor Will Become More Valuable in the AI Era

December 04 2025 · 40:49

Tea with GaryVee on:

• Authenticity of AI‑generated content.

• Resume myths.

• Future value of manual labor.

• Passion, discipline, and decision‑making.

The Exact Marketing Strategy That Will Win in 2026

December 03 2025 · 54:07

Keynote in Houston covering:

• Crushing the marketing game.

• Work‑life balance.

• Avoiding harmful practices.

• New marketing model, social‑media pillars, buying psychology.

Your Marketing, Your Business, Your Team… Fixed in One Episode

December 02 2025 · 54:27

End‑of‑year advice on:

• Team leadership, brand cohesion, trend awareness.

• Instagram grid relevance, naming, side‑hustle requirements.

• Accountability, difficult people, job dissatisfaction, event vs. digital marketing.

How to Capture Consumer’s Attention In an Ever‑Changing World

December 01 2025 · 46:18

YPO Business Roundtable (Dubai) on:

• Digital‑marketing deep dive.

• Unique social‑media approach.

• Influencer partnerships, platform relevance.

Full Social Media Strategy for Business Growth in 2026

November 27 2025 · 52:32

4Ds session on:

• One post can change everything.

• Channel‑first goal.

• “And” vs. “Or” mindset.

• Avoiding bottlenecks, curating podcasts/social channels.

AI, Fear, Opportunity — and When to Go All In on Your Side Hustle

November 26 2025 · 01:02:44

Tea with GaryVee discussing:

• AI’s job impact vs. opportunity creation.

• Normalcy of fear during tech shifts.

• Overcoming past‑focused regret.

• Gaining clarity, timing the side‑hustle, employee value, scaling tactics.

Unfiltered Advice on Social Media and Building a Real Business

November 25 2025 · 46:33

Live TikTok Q&A covering:

• “And” over “or” mindset.

• Holistic social‑media strategy.

• Reinvesting to scale.

• Perfection as subjective.

• Hard work, accountability, soft‑skill advantage.

5 Pieces of Advice That Will Help You Succeed

November 24 2025 · 34:52

Reflection on:

• The danger of chasing money for status.

• Happiness as the North Star.

If You’re Scared to Ask for the Sale, Listen to This

November 21 2025 · 36:12

TikTok live on:

• Family time’s business impact.

• Handling rejection, asking for sales, personal branding, AI influencers, faceless content.

If You’re Losing Patience With Your Business, Watch This

November 20 2025 · 38:20

Perspective shifts on:

• Patience, gratitude, humility.

• Balancing work and life.

• Ignoring others’ opinions.

You’re Not a Loser, You’re Just Losing: AI, Fear & Taking Your Power Back

November 19 2025 · 54:45

Tea with GaryVee 94 covering:

• Fear, insecurity, AI, emotional intelligence, accountability.

• Parenting without coddling, confidence through hard work, trolls, haters, comparison culture.

The Fastest Way vs. The Happiest Way To Make Money

November 18 2025 · 37:05

Interview with Erika Kullberg (Erika Taught Me) on:

• Kind candor, leadership, $100K fast‑track, social‑media trends.

• Hiring, investing, avoiding micro‑mistakes, scaling with joy.

The Future of Attention: Live Shopping, AI & The New Rules of Business

November 17 2025 · 01:24:40

Conversation with The Burnouts (Phoebe Gates & Sophia Kianni) on:

• Live shopping, AI, attention economy shifts.

• Opportunities for creators, cross‑platform marketing, empathy, EQ, culture, future of work.

The Next Big Marketing Trend For 2026

November 14 2025 · 20:43

Explores collectible strategy as a core cultural driver, “interest media,” frictionless execution, and real‑world examples across industries.

How to Build a Real Business in the Creator Economy: Q&A With Top Creators

November 13 2025 · 01:02:60

Discussion with top Stan creators on:

• Choosing exciting paths, reinvesting profits, early‑stage hiring.

• Documenting vs. creating, overthinking avoidance.

Losing Your Job, Finding Your Purpose, and Why Posting on LinkedIn Changes Everything

November 12 2025 · 44:45

Tea with GaryVee 93 on:

• Navigating job loss, side‑hustles, LinkedIn as a resume, passion‑to‑profit, live shopping, grace for momentum.

Complete Social Media Marketing Strategy

November 11 2025 · 46:12

Why attention is the most valuable asset, brand vs. selling, supply‑demand of attention, content creation tactics, company culture, evolving marketing landscape.

How Anyone Can Make $1M in 24 Months: Social Media & Marketing Playbook for 2026

November 10 2025 · 46:06

Gary breaks down envy, fear, excuses, self‑awareness, mindset shifts, AI opportunities, and joy‑focused growth.

The Biggest Opportunity in Social Media & AI Right Now

November 07 2025 · 57:04

Keynote at EXMA (Mexico) sharing three ways to win on social media, the power of a single post, AI influence, and avoiding regret from others’ opinions.

The Exact Blueprint for Winning on Social Media in 2026

November 06 2025 · 51:54

Keynote for Nexstar on:

• Differentiating social content quality.

• Executing organic social correctly.

• Steps to master social media, brand building, business growth.

Accountability and Optimism: The Only Two Things You Need to Win (Tea with GaryVee episode 92)

November 05 2025 · 39:29

Truth that no one is coming to save you; focus on accountability, optimism, mindset ownership, AI, insecurity, and resisting fear/politics.

The Social Media Opportunity In 2026

November 04 2025 · 35:28

Aspire conference keynote on:

• Loving the game, self‑awareness, accountability, content creation barriers, practical winning‑content advice.

Is Social Media Marketing the New Business Superpower?

November 03 2025 · 35:41

Fireside chat for Fiserv (Las Vegas) on:

• Fragmented media landscape, cultural understanding, consumer segment reach, 15‑minute meetings, physical vs. online location impact, culture‑savvy marketers winning.

End of article.